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Re: Contacting Planners/Coordinators for new business

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George Burbano
Re: Contacting Planners/Coordinators for new business
on Aug 6, 2008 at 12:29:59 am

I think you are under pricing yourself, and arent going to help your business. Stop aiming for a low budget type of wedding. Remember that you are providing a service (assuming you can deliver) that records a special event. Make it important to the couple and people will pay. Make yourself look cheap, and not only are you not going to attract customers who really value the service and memories that you are providing, but you are going to earn little money for alot of work. Even in the most streamlined wedding videography business, you are looking at anywhere from 6-10hrs of shooting, followed by another 3-5 hrs of editing and fine tuning, followed by another 2-6hrs of compressing, and making the dvds. Approx. 22hrs of work, not to mention the sales part, and if you charge $1500 average, so between $40-70 per hr. Ok, but add in the cost of your cameras, lights, mikes, tripods, computer system, software and you have anywhere from $15-20,000 investment, which usually needs to be maintained and upgraded. Most people who are doing this seriously invest much more, because they have multiple systems, several cameras, wireless mikes, mixing boards, monitoring equipment etc... So the average investment is actually around $40-50,000.00 if not more.

Can you do it with less, of course, but you may run into problems. Cameras do fail, so you need a spare, so does mikes. Actually the computer you are using, especially macs are the most reliable of the bunch. Add in storage etc.. so you might want to rethink, thinking cheap, and concentrate on building a quality product, delivering quality service, at a reasonable price. People will pay for quality, dependability, and excellent service.
Also be careful of how you network, and who you recommend, and recommends you...many businesses in the Wedding and Event business fail, and sometimes they can you with them. Especially if you give them any controlling interest. If not, when they fail, people will turn to you when they cant turn to them. so build your business on your own.You are better off..

Just a thought, from someone who has been in the business for almost 22yrs now.

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