Apple Final Cut Pro X Debates Forum
Big Picture: Business End, More Details
Big Picture: Business End, More Details
by Franz Bieberkopf on May 12, 2012 at 6:40:31 pm

Since there has been much discussion about what post production and video editing look like from the business end:


And since I just stumbled on this (warning - PDF download) from, I thought I'd post.

It's an "Investors Presentation", so make of it what you will but I thought it was interesting for this breakdown of Avid business (on which there has been much speculation here):

... interesting to me for (among other things) the size and breakdown of each segment, and also for the size of the audio portion of their business across the board.

Another graphic here (though I think all this info was in their Q1 results, it's presented here in more digestible form):


Re: Big Picture: Business End, More Details
by Rich Rubasch on May 12, 2012 at 7:13:30 pm

On page 6 of the report it shows that the Cloud (whatever that means in Avid world) is the #1 priority of CIO's.

I dunno....AVID is a hardware/software developer...what does the cloud have to do with it?

Thanks for posting.

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage

Re: Big Picture: Business End, More Details
by Phil Hoppes on May 12, 2012 at 7:31:58 pm

These number are so bogus as to be insane. Consumer video growing at 0%-1% CAGR with a TAM of $0.6B? Looks like some marketing suit bending over backwards trying to justify their plan. And they have only a 20% market share but this market is the one they have been using to justify their terrible financial performance. ROTFLMAO.