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News: Hollywood Based Troika Adds Amy Palmer
News: Hollywood Based Troika Adds Amy Palmer
by COW News Droid on Feb 16, 2016 at 10:36:01 pm

(February 16, 2016) Entertainment brand consultancy and marketing innovations agency Troika ( ) announced today the hire of Amy Palmer, who joins the business development team as Senior Account Manager. She reports to Kevin Aratari, the Head of Business Development.

"Amy joins Troika at a key time in our expansion," stated Aratari. "Our growth this past year has led to the development of this new position, and Amy's background makes her uniquely qualified to build on that momentum as she rounds out our client base in entertainment branding and marketing for sports, news, kids, and CPG Brands. Her hands-on experience and approach to client service perfectly complements the Troika team. We're all really excited to have her with us."

Prior to joining Troika, Amy has had nearly twenty years of experience in account management. She comes to Troika from bpg Advertising where she was SVP, Broadcast. There she served as Account Director for Comcast Strategic Development, managed the agency's 360 pitch initiatives, and was interim VP, Print.

Prior to bpg, Amy was Managing Director/Executive Producer for Artifact Design, where she tripled the company's growth through the oversight of their business development and execution of their multi-disciplinary branding and marketing campaigns. Her clients included AT&T, Ford, KIA, REI, Homewood Suites, Yamaha Golf-Car Company, The NBA, Maybelline, and HBO.

About Troika:
Troika is branding and marketing innovations agency that partners with entertainment and sports entities to build brands and audiences. Their staff is made up of specialists that range from marketing strategy and cultural insights to creative execution, and includes anthropologists, creative directors, writers, editors, designers and animators. Troika's client roster features top brands such as UFC, ESPN, Riot Games, HBO Sports, CBS Sports, Amazon, ABC, AMC Networks, Cirque du Soleil, CNN, The CW, FX, HULU, Turner and Scripps Networks. For more information, visit