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David Battistella
The new name
on Apr 8, 2011 at 4:10:14 pm

Been thinking that Apple Final Cut Studio is a long and sort if tired name.

I think that we will see a new name for the app.
Here is my guess:

APPLE POST

I think the app will be divided into rooms.
Picture Editing room
Sound editing room
Color correction room
Motion graphic room

You never leave the app and the concept of send to and send back is abolished forever.

There will be an intelligent media setup that will allow you to work with the same media across all the different rooms.

Apple finish will allow you to export projects to various formats at once (as we see in QT 10 now)

Get ready. Apple is changing post production for good.

Look for an announcement about a new tower as well. And the real time engine will make adobe mercury look so last year.

Cheers

David

Peace



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Chris Borjis
Re: The new name
on Apr 8, 2011 at 4:16:45 pm

and packaged with "Blu-Ray Studio Pro"



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Mark Suszko
Re: The new name
on Apr 8, 2011 at 4:46:29 pm

"Apple CORE"

(Bring on the lawyers:-) )


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Scott Sheriff
Re: The new name
on Apr 8, 2011 at 5:12:36 pm

[David Battistella] "I think that we will see a new name for the app.
Here is my guess:

APPLE POST"


Nope. Not even close.

How about "iPost", or "My iPost '11".

My iPost '11 would have tabs with the following cool apps:

One Step Video Arranger
Make pro quality movies with just one click!

Audio Solutions
Add super cool effects, narration with these fun sound design tools

Color Fixer and Themes
Drag and drop intelligent video repairs and fun themes to make your movie stand out.

Magic Movie Publisher
Be a studio mogul and control the distribution of your new masterpiece with one simple click.

Cinema Packs
Add to your movie making fun with "Cinema Packs". Cinema Packs will add the latest cool filters and themes seen in your favorite media to your Color Fixer tab. Many of the coolest effects will have exclusive matching sound designs for Audio Solutions. In addition to all the super cool effects and trendy themes you get in Cinema Packs, each one will have interactive "Film S'Cool" tutorial content featuring the hottest talent in Hollywood.

My iPost '11 will be available for iPhone, iPad and Mac. Cinema Packs sold separately, and will require an App Store account.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...


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David Battistella
Re: The new name
on Apr 8, 2011 at 5:33:41 pm

Very skeptical post!

Peace



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Miodrag Ristic
Re: The new name
on Apr 9, 2011 at 6:40:34 am

What would be reasons to be anything but skeptical considering signs Apple is sending to us
last 2 - 3 years if not longer.


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David Battistella
Re: The new name
on Apr 10, 2011 at 4:38:34 pm

Let's you you took the other view and were optimistic.

You might assume that Apple put FXSp in auto pilot fir a few years. It does the job and is used as a preferred tool industry wide.

Let's say you decided the best thing to do was rewrite the app with newcode instead of piecing together old code.
Keys say you committed to making the best post production software you could offer with new hardware you have coming.

Would It not be wise to take the time to do it right.

FCP Lead post production away from $ 100,000.00 AVID systems and changed post forever.

With that legacy wouldn't you think that the app the decided to create would change things again.

Come on. Don't be part of the destruction gang, be part of the construction crew. This app is going to change post in a very huge way. AGAIN!!!!

Peace



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Walter Soyka
Re: The new name
on Apr 8, 2011 at 8:27:40 pm

There was some good discussion here on the pros and cons of a "unified app" a couple months ago that you may find interesting:

http://forums.creativecow.net/thread/8/1105595

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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David Battistella
Re: The new name
on Apr 9, 2011 at 7:09:25 am

I think it'd time for an intelligent app. There is no need, if built from the ground up, to be creating bloated apps. I'm finding a lot if the new apps very streamlined

Peace



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David Battistella
Re: The new name
on Apr 9, 2011 at 7:10:42 am

I think it'd time for an intelligent app. There is no need, if built from the ground up, to be creating bloated apps. I'm finding a lot if the new apps very streamlined

Peace



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Jason Porthouse
Re: The new name
on Apr 9, 2011 at 1:46:24 pm

Apple PIP - Properly Integrated Post!

No?

I'll get my coat.


J

_________________________________

Before you criticise a man, walk a mile in his shoes.
Then when you do criticise him, you'll be a mile away. And have his shoes.

*the artist formally known as Jaymags*


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Jay Soriano
Re: The new name
on Apr 9, 2011 at 9:13:25 pm

Well, based on this recent post, maybe iconsumerjoe?

http://www.9to5mac.com/60408/re-final-cut-pro-at-nab/


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David Battistella
Re: The new name
on Apr 10, 2011 at 4:46:05 pm

So what?

I am a professional. The tools I use don't have to have the word professional in them to make me a professional.

Apple is a business. They want to sell software. I love iMovie on my iPhone. It let's me experiment and create and that is what it is about.

The software tool should not be a jigsaw puzzle. It should liberate the creative mind and spirit.

If you read that as prisoner than you have professional identity problems. All of apple new apps are easy to use with powerful stuff under the hood.

Peace



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Joe Pitts
Re: The new name
on Apr 10, 2011 at 6:00:44 pm

Autodesk Smoke Lite


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Ron Pestes
Re: The new name
on Apr 10, 2011 at 7:54:48 pm

Final Cut Ultra

Apple Certified Master Pro FCS 2
Sony EX-3
MacBook Pro


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Eric Jurgenson
Re: The new name
on Apr 11, 2011 at 1:47:45 pm

Final Gasp



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David Battistella
Re: The new name
on Apr 11, 2011 at 2:59:38 pm

That is actually hilarious Eric !

Well Done.

David

Peace



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David Battistella
Re: The new name
on Apr 11, 2011 at 3:00:10 pm

How about

FINAL CULTRA

Peace



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