I allready did it, but I dont get it to look the same, the commercial is only an example of what I triying to do, I need to have my first particol to not die and the rest folowing the first one ore something like that.
The first "particle" actually is not a particle, its animated by hand layer, so it can't "die". Let's call it Mama.
Apply Particular filter to another comp-sized layer and name it Babies. Link Particular emitter's position is to Mama's position by either copy-pasting keyframes or by pickwhip-writting an expression. Now reorder layers so Mama sits on top of Babies. Adjust Babies particle emission params and voila!