Thanks for the reply.
Would both of those methods work using 3D text? I forgot to mention that in my first post. I haven't been able to give what you suggested a try yet because I've been working on a computer all day that doesn't have Maya ;)
There is a tut on the Maya site . I believe you have to be a subscriber (at least Bronze). Its a smoke to text tut using the Alias logo but it's really just reversed to create that effect. Search for this project: