I thought this was really interesting, and was curious what people here thought of it. A startup company called Milleniata is poised to introduced a new type of optical media that solves some of the biggest problems that many people give for wanting to leave it behind:
Basically, the discs use a new recording method that solves the "data rot" issues of other optical discs. Instead of just changing the surface of a recording layer made of organic dye, the new discs (called m-discs) use a more powerful laser that literally "etches" the data into a harder, inorganic "rock-like" layer- so it isn't susceptible to the issues that have to be looked out for with standard discs...
"THAT'S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."
I don't think that is the disc that apple is talking about, they are talking about a distribution model, not back ups. For video most optical disc archiving is not useful, that is why LTO has became the best true archival route.
I love it when spec sheets list "3 hours" of video, well what format. HD? SD? HDV? H.264? ProRes? big different. Not saying there is not a place for this, I think this is for people with relatively small file types that needs long term archival.