These guys know as much about BD/HD DVD technology and the future of digital media as my grandmother. Reminds me the news story where they get an "expert" to comment on the unfolding action.
Remember, 5 years ago many clients wanted VHS. Digital downloads have been available for years now and have failed. I won't argue that it MAY be reality someday but this is so far in the future. Lets live in the now and not start talking how vaporware will kill the next gen format.