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Car advertisement style studio look lighting (on a budget)

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Cian Daly
Car advertisement style studio look lighting (on a budget)
on Mar 7, 2010 at 10:38:39 pm

Hello to all Creative Cow users.

This is my first post so a little about my background: I trained in a small film school on prosumer hdv cameras as well as 16mm Aatons here in Ireland. I'm currently trying to break into the industry and have landed a job making pre-recorded sequences for projection during a theatre performance.
The project will be shot on red for those that want to know. One of the images I need to light will be that of a car, something like a Subaru Imprezza, against a black backdrop. The project has very little funding (the red is borrowed for the day) and the city I am situated has only one low budget rental facility, no studio facilities. My thoughts for lighting the car would be to find a disused warehouse which has plenty of skylights, erect a black backdrop, use the overhead skylights as the main source and then build up the lines and curves on the car using reflectors, redheads, maybe a diva light or two if I can get them, and even some funky stuff like christmas tree lights. The car will be highly polished so most of the lighting will be used to create a specular highlight to give the car it's shape.
I would be grateful of any input from someone that is knowledgeable on automobile photography. Any links to tutorials or example pics would also be greatly appreciated.

Cian


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Mark Suszko
Re: Car advertisement style studio look lighting (on a budget)
on Mar 8, 2010 at 7:30:57 pm

What's wrong with using the sun, and just hanging the black cloth outside? Possbily with a large butterfly over the car made of pvc pipe and tulle?


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Paul Hudson
Re: Car advertisement style studio look lighting (on a budget)
on Mar 9, 2010 at 4:21:23 am

Most like to light cars with a very large soft source. when I do this I suspend a 20X20 silk as low over the car as possible. Above the twenty by I use Space lights.

The lighting may not be an option with your budget but use the sky lights through a nice soft translucent cloth.

Paul Hudson
Lizardlandvideo.com
Phoenix Video Production


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