What are some highlights of your Must See list for NAB?
I'm visiting my 14th NAB and this is truly the first time I'm not booked everyday with appointments. Basically I'm late to the game this year and scrambling over the next couple of days to get things in order (I'm posting this while watching a render bar). Having said that, I always find great things on the forum as to what people are looking at and plan to purchase.
My main project from last year got pushed to this year so I'm working on fiber optics/camera control items along with a new HD switcher, replay system, CG, and routers. What are others looking at specifically?
What are others looking at specifically?
I specifically look for new gear that I can use for travel, talk to the exhibitors in the music area, attend the Sony, Canon exhibits to name a few. I'm in search for some new camera gear so I stop at the B&H booth to get ideas, play with the new cameras and ask questions. Just getting ideas in what I can use to make my editing workflow easier along with networking myself. Bob Zelin announced a party is taken place at Hard Rock Hotel & Casino, location the center bar sponsered by Maxx Digital, Hitachi, and ATTO Technology. The annual "drink for free" party at the Hard Rock Hotel in Las Vegas on Monday 4/11/2011 after 8pm.
If you see me at NAB or the party, ask me about my new adventure in travel.
Hope to see you there.
I am having a nervous breakdown from all the new gear that I must look at, at NAB.
But the easy answer is STAY IN THE SOUTH HALL if you are in post production, because there is basically nothing to see in the huge center or north halls (except for Panasonic, JVC and Sony).
If you concentrate on the south hall (especially the lower level) you will see everything.
Of course, without question -
every storage and shared storage company (all in the south lower hall)
and then you can discuss all of this in person at the Maxx Digital party at the Hard Rock Center bar
on Monday night after 8pm. Everyone that will be there is a post production person. Sponsors
are Maxx Digital, Hitachi Drives, and ATTO Technology.
[Bob Zelin] "If you concentrate on the south hall (especially the lower level) you will see everything....
This is the point I have made several time: this year's floor is completely different than in years past.
Avid is on the second floor.
Grass Valley is in the position that Avid used to have at the front of the room. They're going to be showing some heavy-duty post goodness.
Ditto Quantel, right behind them. You know they just released a software companion to Pablo, right? And that they're showing a workflow built around FCP?
Did I mention that Chryon is across the aisle from Blackmagic, who has the second-largest booth in the South Hall, right behind Grass Valley. Is this telling you anything? Oh, and Blackmagic just bought a switcher company.
Don't look past "storage" companies like JMR. Their booth is going to be all about workflow, featuring products like Epic, Scratch and more.
If you're interested in RED, you might also want to know about ARRI and Canon, both of whom are in the Central Hall. In fact, almost ALL of the cameras are in Central this year, including Panasonic, which is dead center in Central. Cables, batteries, lenses - Central. Most of the audio stuff is too.
In fact, look at the map. Lower South might FEEL like the center of what you need, but Central is a bigger hall. There's a reason for that, and it ain't just for the pocket protector crowd, who are still in the admittedly engineering-centered North Hall.
Although Asset Management: a whole section of the North Hall.
If your post facility uses routers, include the North Hall in your shopping.
Digital Distribution is one of our hottest forums: Upper South.
Dolby has one of the most outrageous reference monitors you've ever seen. Upper South.
Even if all you care about is desktop NLEs, the best stereo 3D plug-ins, including companies like Qube and Dashwood who have heavy-duty products for Final Cut Studio: Central Hall.
And those are just off the top of my head.
This may be the only time in the past 16 years that I've disagreed with Bob, but I think that sticking to South Lower is a recipe for missing the boat. Think about what you'd like to see. Make. No. Assumptions about where it might be. Use the interactive planners at NABshow.com to build the plan that makes sense for YOU.
Your mileage will vary of course, but I guarantee that not one single person reading this will see everything they want to see in the South Hall, certainly not by necessarily focusing on the lower floor, even for a 1 or 2-day trip.
I'm just saying.
I guess my point is that I have chosen to NOT look at cameras, even though they are critical - why - because there is TOO MUCH TO SEE.
Because I am in the storage business, (and this has becomes the new post production core item), if you try to cover JMR, Cal Digit, Sonnet, Facilis, EditShare, Maxx Digital, Small Tree, and everyone else that will be showing post production workflow storage products, this alone is overwhelming - not to mention the critical Active Storage Active SAN (and I forgot Rorke Data !). All of this is a headache - and I did not mention asset management (I am prejudice towards Cat DV from Square Box Systems which is south lower hall) and Cache-A and Quantum for archive (both south Lower hall). AVID is upstairs, right at the front, and I have to see ISIS 5000 in detail. My brain is already exploding from all of this - I have to CHOOSE what to see, and I know very well, that I can't see it all. Don't you think I want to go to SuperMeet, to see the new FCP, which is so critical to me - THERE IS NO TIME. For those reading this in confusion, who have never been to NAB, you have no idea of how overwhelming this show is. And you must remember, you just can't even absorb all the new info that you will see, and this year, there is A LOT OF NEW INFO, maybe more than ever.
All of this makes me sick to my stomach, and I am not even there yet. My next "bash and rant" post will be to the first person that writes "yea, I went to NAB2011, and there was nothing new".
Bob and Tim,
It sounds like I'll be very busy the 2 days that I'm there. Bob, after the 1st day I will certainly need a beer at Hard Rock. I can't forget to mention Happy 10th Birthday to the Creative Cow. Ron Lindeboom, you should listen to Kathlyn "Mama Cow" more often and we're all glad you stuck with it. Read the article in the Creative Cow magazine that I received today, the March/April 2011 issue and you would understand what I'm saying. Excellent write up Tim.
That calls for a Moooooooo! See you at the party.
If you see me, ask me what my next adventure will be in travel.
Ralph Hajik :-0 Mooooooo!
[Ralph Hajik] "I can't forget to mention Happy 10th Birthday to the Creative Cow. Ron Lindeboom, you should listen to Kathlyn "Mama Cow" more often and we're all glad you stuck with it. Read the article in the Creative Cow magazine that I received today, the March/April 2011 issue and you would understand what I'm saying. Excellent write up Tim. That calls for a Moooooooo!"
Everyone that knows Kathlyn, listens to her. Me, most of all. She is a smart woman with a great heart and a gentle spirit. She is generous and kind, as well as truly caring about others. Over the years, I have learned that I am indeed one of the most fortunate of men to have Kathlyn as my wife.
Thank you for the kind words and gracious thoughts, Ralph. Both Kathlyn and I truly appreciate them and Tim and I hope to bump into you at NAB. We will only be there a few days and have a "schedule from hell," but as we pass across the floor like the wraiths from The Lord of the Rings -- or something a little less malevolent -- we hope to see you, Ralph.
CEO, Creative COW LLC
Publisher, Creative COW Magazine
Creativity is a process wherein the student and the teacher are located in the same individual.
"Incompetence has never prevented me from plunging in with enthusiasm." - Woody Allen
Tell Kathlyn that I still have the bottle of hot sauce and Creative Cow mouse pad that she gave me at NAB roughly 3 or 4 years ago because I knew the password, "Mooooo!" LOL
Hope to see you there.
Dang it I'm not going to make it into Vegas until Tuesday afternoon. Missing this party sucks!
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