Who would have thought? The NAB "no-show" by Avid and Apple has tongues wagging and long time editors re-thinking their booth visits - including Walter Biscardi
So where does that leave us? Adobe, Autodesk, and Media 100/Boris FX are the three names that I recognize on the exhibit floor list and I am definitely going to check out all of them. They are taking the time and money to show up and I feel it's only right to see what they have to offer. I've always spent so much time at the Apple booth each year, I guess this will give me the opportunity to see what I've been missing.
Media 100 was my tool of choice until 2001 when I switched to FCP and I know they have lost a lot of market share, but it's time to re-visit them
Thanks - interesting read. I agree with Walter, unless this is some bait and switch scheme, it's a bad move for Apple. Can we place a large sign in the location where the Apple booth would have been that directs people to the M100 booth?
Media Mill, Inc.
St. Louis, MO
Media 100i XS 8.2.3a on an old G4
Producer 11.5.1 on MacBook Pro 2.33 GHz core 2 Duo