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News: Apple drops out of NAB 2008 Expo booth line-up

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Cow News Droid
News: Apple drops out of NAB 2008 Expo booth line-up
on Feb 8, 2008 at 1:22:32 am

No official Apple booth on the Expo floor at NAB 2008

(February 7, 2008) Following on the heels of rival Avid Technology's previous announcement to pull from NAB 2008, Apple Inc. announced today that there will be no Apple Inc. booth on the expo floor of NAB 2008.

Apple Inc. told TV Technology magazine on Thursday, February 7, 2008 that they'd not be attending NAB 2008.

According to TV Technology, Apple's departure from NAB 2008 comes as part of the company's decision to pursue other ways to reach out to its customer base.

"Apple is participating in fewer trade shows this year," said Apple spokesman Anuj Nayar. "Often there are better ways to reach our customers. The increasing popularity of our retail stores and Web site allows us to directly reach more than 100 million customers around the world in innovative new ways."

When asked if they intended to return to NAB 2009, Apple officials declined comment.


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Chris Clephane
Apple Drops Out of NAB for 2008.
on Feb 10, 2008 at 2:18:19 am

Very strange indeed...or is it?

Last year Apple had a fantastic booth at NAB.

Myself and several-hundred-thousand other Apple-worshipping technophile-video-edit-groupie-producer-types wandered through the booth and saw the demos of the new FCP release.

And we were pleased.
And for the most part...we promptly bought (or upgraded).

OH WAIT! I get it.

This must be Apple's way of saying
"We have nothing new to introduce this year."

...And, yes, they would be hard-pressed to top last year's software rollout.

(sigh) That means at NAB I won't be getting any cool Apple SWAG this year to carry around in my big red "Artbeats" bag...

(If you were know about the bags...)


See you all in the COW booth. I am ready for more hot sauce.
Or the Media100 booth. (Is M100/Boris going to be there again?)


I edit video. I post sometimes.
I fix things. I eat marshmallows.
I play drums. I drink scotch.
I like TV.

Done typing now.

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David Colantuoni
Re: Apple Drops Out of NAB for 2008.
on Feb 11, 2008 at 9:36:32 pm

Media 100 and Boris FX will be at NAB this year. We'll see you there!


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