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Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew

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Aindreas Gallagher
Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 16, 2014 at 3:48:28 pm

http://news.cnet.com/8301-1001_3-57620273-92/despite-complaints-most-adobe-...

'very satisfied' customers number has dropped from 66% to 28%.
That can accurately be described as falling like a rock.

presumably this will have no impact on the medium term viability for the forced subscription wheeze.







http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Ricardo Marty
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 16, 2014 at 4:56:08 pm

a recent Forbes article stated that Adobe now needs a weekly intake of 30k subscribereally compared to last years 21k per week.

I am sure that those disatisfied are looking for something else. Somewhere there is a team working on it.

Ricarod marty


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Oliver Peters
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 4:04:04 pm

The survey sample size is quite small. The comparison is against 2012 - before the current subscription model was announced.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Joseph W. Bourke
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 4:59:06 pm

Glad you caught that, Oliver. That sample (187 respondents) would float quite comfortably within the margin of error for any telling percentage of Adobe CC subscribers. That makes it pretty much meaningless...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 7:31:17 pm

really? I am shocked I chose to overlook that.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Gary Huff
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 6:53:35 pm

[Ricardo Marty] " a recent Forbes article stated that Adobe now needs a weekly intake of 30k subscribereally compared to last years 21k per week."

From the article:

In this earnings announcement, we expect the growth trend in cloud adoption to continue, which will drive revenues for Creative cloud and Acrobat family divisions. Furthermore, we expect Adobe’s marketing cloud division to report yet another quarter of growth, buoyed by adoption of its marketing platform.


Over the past year, Adobe’s cloud subscription service has witnessed robust growth as clients have increasingly adopted these services to drive collaborative development efforts across their companies. While we expect that the share of revenue from Creative Cloud will continue to grow in Q1 2014, the adoption of CC will continue to negatively impact the revenues and profitability as subscription service use is generally spread over the period of the software’s use. Adobe reported that it has over 12.8 million point and suite software licenses, and we estimate that the company is well underway to add 3 million subscribers in 2014. Therefore, we believe that the company will continue to report traction for its cloud services in this earnings announcement.


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Ricardo Marty
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 7:37:49 pm

Thel 30000 is mathamatical facts the rest is just speculation and/or hype

Ricardo marty


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David Mathis
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 7:58:47 pm

I concur. I wish that Adobe would offer a lifetime membership for a one time fee. Kudos to Red Giant for offering that option with the Universe, which is still in beta. Once it is ready for prime time I am signing up for the lifetime membership. Fee structure is simple, fair and no strings attached. That me like very much! :-)


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Ricardo Marty
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 17, 2014 at 11:20:53 pm

adobe should remember The old adage. "one thing is getting there another is staying there"

ricardo


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Trevor Asquerthian
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 26, 2014 at 9:32:12 pm

Wouldn't be surprised if Adobe offered CS7 as they offer CS6 currently once CC moves on to 8.x

Keeps the perpetualists reasonably happy, satisfies relevant law in the US and allows development to be rolled out as and when (with a monthly revenue stream).



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Ricardo Marty
Re: Creative Cloud customers satisfaction drops by two thirds, down to 28%, barely half intend to renew
on Mar 26, 2014 at 10:20:54 pm

Yes we will always have dreamland.

Ricardo Marty

Ps but who knows?


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