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Something interesting in the education realm - Adobe loosening up?

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Joseph W. Bourke
Something interesting in the education realm - Adobe loosening up?
on Feb 28, 2014 at 11:21:37 pm

This could be the start of some changes:

http://www.adobe.com/news-room/pressreleases/201402/022814AdobeWhiteHouseCo...

Or not...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 1, 2014 at 12:03:03 am

last I checked Joseph, Adobe were lately engaged in a systematic financial kneecapping of captive charities, small scale education and NGO's.

there is plenty for you to check on the cow archives regarding their behaviour above.
With specific regard to education, their renegotiation, as related here, was darth vader like.

So let's call people a Liar.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 1, 2014 at 12:42:31 am

Yeah...I've been following all the gory details ad nauseum, and I'm aware that Adobe put quite a dent in the educational community's ability to use their software. This was a different enough move that I thought it might signal a slight rethinking on their part. Not everyone thinks that Adobe is Beelzebub incarnate...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 1, 2014 at 1:10:58 am

[Joseph W. Bourke] "Not everyone thinks that Adobe is Beelzebub incarnate..."

well - I don't know on the religion thing Joe. Adobe's actions towards the more vulnerable customer feel a bit more nietzschean on the whole.

and so again Joe: the problem is, as societal actors, enacting decisions for millions, they are then neither good nor bad.

Adobe simply feel socially amoral and removed to me.

ymmv.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 1, 2014 at 5:09:07 pm

I understand what you mean here, Andreas, but I honestly think that Adobe's interests don't really extend much beyond what the business and money-making model dictates. I have always thought of them as a benevolent company (my perception - due to their friendly, accessible interfaces, and also their accessibility in forums such as this).

I've rethought that, and see that my anthropomorphic view towards any corporation is flawed. Companies are nothing but a tightly linked conglomeration of people, who, due to their receiving a paycheck from the company, act in the perceived best interests of that company. Having worked in a couple of large corporations, what's in the above paragraph is a gross generalization - there are people at all levels of the corporation who are both the flag-bearers for the company, as well as those who poison the waters for other workers. The only thing we users/clients of the corporation really see is the marketing and PR machines, doing their best to keep our perceptions positive, and the cash flow coming in.

Think back before the internet - corporate perceptions were molded by the advertising and PR of the company, and the granularity of public perception was much larger. You might base your perception on a product ad, or a news story. Today, we're so tightly linked in to the entire software/hardware development processes of every company out there, that our perception might be linked to a minute change in a graphical user interface that occurred in a dot oh-one release. Opinions ebb and flow - look at the FCPX forum - wild swings of love and hate - the same with the CC forum.

It bugs me that I spend so much time checking these forums - I haven't even jumped to the CC model (yet), hedging my bet that Adobe may offer something more flexible than their current offering. Or that something such as Combustion will rise from the ashes and march triumphantly into the magic city, crying "Victory and software ownership for all! Huzzah!". I don't know what's going to happen, and it bugs me. Using software these days is becoming more like playing the stock market, and I don't like it...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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David Mathis
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 1, 2014 at 8:43:46 pm

It feels like any major corporation will listen to only two groups of people: themselves and their share holders. They seem to forget the little guy. The very people who helped, in large part, get the company where it is today. The little people being their customers or their employees. That is my opinion.


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Gustavo Bermudas
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 3, 2014 at 7:15:21 pm

I think Adobe grew much more that they can handle, and now they're getting vertigo.
The problem is, software is not an utility that you can charge monthly, and that will never work, it may work temporary for now if there are no other options, but at some point, there will be options, it's just a matter of time.
Adobe is walking on a ledge.


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Aindreas Gallagher
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 5, 2014 at 8:13:51 pm

[Joseph W. Bourke] "It bugs me that I spend so much time checking these forums - I haven't even jumped to the CC model (yet),"

God amen Joseph.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Chris Jacek
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 4, 2014 at 6:53:33 am

[Aindreas Gallagher] "With specific regard to education, their renegotiation, as related here, was darth vader like. "

I'd like to flatter myself and assume that Aindreas is referencing my post from last year, when I characterized Adobe as saying "I am altering the deal. Pray I don't alter it any further" when they killed the maintenance license program for my college (and all colleges). Though I don't believe that the Darth Vader of Adobe is anywhere near going back to Anikan status, I think they may FINALLY be starting to get it regarding the educational market. Time will tell.

I'm at a new job and a new school now, with a site license for CC. They have sweetened the deal for faculty and staff by offering an "at home" license for only $10 a year. This, along with the Cinema 4D Lite in AE, and the nice audio-sync feature in Premiere, and I have pretty-much joined the dark side.

I still believe we are being a bit disingenuous when we claim that "it's not the price, it's the fact that I don't want to rent my software." I'm sorry, but for me, and for many in higher ed, an attractive price can buy-off our indignation. Now if we can only get Adobe to offer CC for $10 a year to everyone.

Professor, Producer, Editor
and former Apple Employee


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David Mathis
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 4, 2014 at 5:20:13 pm

[Chris Jacek] "Now if we can only get Adobe to offer CC for $10 a year to everyone."

That would be an offer I could not turn down! In my honest opinion, even the CS stuff is a bit on the expensive side. I remember when FCP was $999 USD then came along Final Cut Studio where you got nearly everything you need for around the same price. That was a huge benefit to everyone. The upgrade price was reasonable. You like what you have, you can exit out and everything still works. Want to upgrade? Price was reasonable.

I think that Adobe had too high a price on the CS model which might have been a barrier for some. So they decided to got subscription only which benefits some but not all. It was a a business decision on their part. One that I do not agree with. Stop paying your monthly rent and you can forget about accessing your project files. They are still there but the software will not open. To make matters worse, there is still no clear exit strategy. I would like to see a monthly or yearly plan that will allow you to have the old school license after a set time. This is all just my opinion. I can only hope Adobe will change course but if they don't time to look at other options. Again, just my honest opinion.


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Andrew Kimery
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 4, 2014 at 7:34:36 pm

[David Mathis] "I remember when FCP was $999 USD then came along Final Cut Studio where you got nearly everything you need for around the same price. That was a huge benefit to everyone. The upgrade price was reasonable. You like what you have, you can exit out and everything still works. Want to upgrade? Price was reasonable."

Don't forget the price of the Mac to run it on. Apple's a hardware company so everything they do is to get people to buy their desktops, laptops and iDevices.


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Aindreas Gallagher
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 5, 2014 at 8:06:24 pm

I was talking exactly about yourself Mr. Jacek.

Great to hear Adobe have eased the girdle a bit for education. that was one the few things that actually shocked me, bar the rest of debate knockabout stuff.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Ridley Walker
Re: Something interesting in the education realm - Adobe loosening up?
on Mar 6, 2014 at 9:28:40 pm

[Chris Jacek] "I still believe we are being a bit disingenuous when we claim that "it's not the price, it's the fact that I don't want to rent my software." I'm sorry, but for me, and for many in higher ed, an attractive price can buy-off our indignation."

I'm in a similar position, I've got CC now for $10/yr while I teach. However I disagree that its not about price.

I don't use CC for *any* of my freelance work, fearing once the subscription expires, or I no longer qualify for it, I won't be able to open and edit *my* work.

I own CS6 and still use that. Where I can I've moved to FCPX. Still using FCP 7 and Premiere CS6.


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