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Premiere Pro October Update

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Gary Huff
Premiere Pro October Update
on Sep 9, 2013 at 3:28:08 pm

Sounds like a win to me!

http://blogs.adobe.com/premierepro/2013/09/adobe-premiere-pro-cc-october-20...


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Morten Ranmar
Re: Premiere Pro October Update
on Sep 9, 2013 at 3:31:03 pm

Not just Premiere Pro - the entire video suite gets significant updates.

GOOD WORK ADOBE : )

- No Parking Production -

2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid.... and FCPX on trial


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Lance Bachelder
Re: Premiere Pro October Update
on Sep 9, 2013 at 5:08:08 pm

Yeah pretty significant update - looking forward to Speedgrade round-tripping for sure!

Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
http://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1


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Aindreas Gallagher
Re: Premiere Pro October Update
on Sep 9, 2013 at 7:12:27 pm

it's a flatout cracking suite update. Hard to believe they locked speedgrade roundtripping this fast.

Also I basically adore this one:

http://prolost.com/storage/post-images/precompose.jpg?__SQUARESPACE_CACHEVE...

serious to god - how many times has that come up over the course of a job? that's a delicious little fix.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Chris Pettit
Re: Premiere Pro October Update
on Sep 9, 2013 at 7:27:11 pm

"Adjust composition duration to time span of the selected layers"

Wow! People been asking for that for YEARS.


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Steve Forde
Re: Premiere Pro October Update
on Sep 9, 2013 at 8:18:09 pm

Yep - folks HAVE been asking for stuff like this for years. Was always something that never made it in because of where we had to focus our development.

I know and have heard loud and clear why some of you folks are not fans of Creative Cloud, and I know this does not alleviate your primary concerns. That said - and I acknowledge this is only one part of the discussion - please read this to see why features like what you point out made it into After Effects.

Announcing the October 2013 update to After Effects CC (12.1)

Steve
Sr. Product Manager - Visual Effects
Adobe


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Aindreas Gallagher
Re: Premiere Pro October Update
on Sep 9, 2013 at 8:40:26 pm

[Steve Forde] "Yep - folks HAVE been asking for stuff like this for years."

It was an open fact that you guys had a timeline for implementation of major and minor features - a calendar if you will, stretching out in front of you.

that was fine. And it's great now you're throwing everything at updates, but lets face it, we know why.
You forcibly removed customer perpetual licenses without any consultation - so you'll forgive me if I really hope you don't, all crazy efforts aside, hit your subscriber numbers.

Bottom line - You had say half a decade to fix the above little niggle and I doubt the last three months were the first time you heard about it.

When we still bought AE, I presume that fix was carefully slotted for 2018.
But now you're under instructions to throw everything at the wall to get the subscriber numbers up.

Good luck with getting to four million subscribers - because mate, you're really going to need it.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Gary Huff
Re: Premiere Pro October Update
on Sep 9, 2013 at 8:46:27 pm

[Aindreas Gallagher] " And it's great now you're throwing everything at updates, but lets face it, we know why. You forcibly removed customer perpetual licenses without any consultation - so you'll forgive me if I really hope you don't, all crazy efforts aside, hit your subscriber numbers."

I think it's probably quite a stretch to say that all this development is to bump up subscriber numbers. I think it's far more because there are no more yearly versions that need marketing bullet points.

Anything related to trying to hit a subscriber mark is probably just going to be deals on the pricing.


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Aindreas Gallagher
Re: Premiere Pro October Update
on Sep 9, 2013 at 9:05:54 pm

[Gary Huff] "Anything related to trying to hit a subscriber mark is probably just going to be deals on the pricing.
"


Gary, spitballing but - relative to their engineer resources and natural pace, realistically this pace and scale of development costs real money. Bloomberg openly questioned Narayen whether he was going to sustain the current engineering numbers running into a sustained subscriber base. He batted the question terribly.

If you're selling a photoshop bundle for ten bucks, and providing dramatic, entire video suite overhauls on a three to four month roll over - do you really think either of those statements are sustainable?

let me put it another way - do you think adobe intend either of those statements to hold true 24 months from now?
they can't fire all guns like this for an extended period of time: they are presumably burning mountains of firesale pricing+development resource cash right now and their single goal is realistically to arrive at a shareholder acceptable subscription number in the very near future.
- they are selling the imaging crowd on ten bucks a month photoshop with all the trimmings, and they are selling us on surreally fast comprehensive video suite updates.
it is horses for courses. both cost real money.

I still don't know what print are getting - possibly a fruit basket in january.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Gary Huff
Re: Premiere Pro October Update
on Sep 10, 2013 at 1:07:28 am

[Aindreas Gallagher] " and they are selling us on surreally fast comprehensive video suite updates. it is horses for courses. both cost real money."

Well, that depends on a) how much overtime is being utilized to deliver these updates and b) whether or not the programming team for these apps has increased in size.

If there is no overtime being used, and the apps programmers are staying more or less consistent in the size of the department as before, then, no, it's not costing real money, at least not past what it has always cost.


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Chris Pettit
Re: Premiere Pro October Update
on Sep 10, 2013 at 1:07:36 am

[Gary Huff] "I think it's far more because there are no more yearly versions that need marketing bullet points."

Am I crazy for asking how finally fixing the 'pre-compose duration' hassle (It was always dysfunctional) is NOT a marketing bullet point?

Would I have upgraded just for that? No. But a collection of those types of improvements? YES.


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Steve Forde
Re: Premiere Pro October Update
on Sep 9, 2013 at 8:59:19 pm

Aindreas - you are certainly entitled to your own opinion and assumptions. I can only assert that it is just that - 'your opinion'. Your assumptions of how we prioritize feature development and our current financial position should also be clearly stated as 'your opinion' and nothing resembling 'fact'.

That being said - our team's 'orders' are simple: to design, build and enhance After Effects CC into the best product it can possibly be for those who use it. Creative Cloud gives us infinitely more flexibility to do so.

BTW - I am not out to change your opinion. Just thought I would throw in a few lines about why we did what we did and will now gracefully bow out. Getting into a heated debate arguing opinion in the absence of fact is probably not the best use of time.

Steve
Sr. Product Manager - Visual Effects
Adobe


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Aindreas Gallagher
Re: Premiere Pro October Update
on Sep 9, 2013 at 9:16:25 pm

[Steve Forde] "BTW - I am not out to change your opinion."

neither am I out to change yours - but the notion that you would deny the staggered update feature timeline under the old perpetual license is nearly funny.
that aside - we love the software, its a crazy good update, please do ask someone to provide a loyalty archive after 4-5 years of continuous use.

We like to own hammers. There are more of us than you think. You are never going to hit close to four million subscriptions.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Chris Pettit
Re: Premiere Pro October Update
on Sep 9, 2013 at 9:42:48 pm

[Steve Forde] "Yep - folks HAVE been asking for stuff like this for years. Was always something that never made it in because of where we had to focus our development."

Thanks Steve for posting. And I understand your perspective on rapid "functional" updates, or workflow updates as opposed to "super-duper" updates that would sell more upgrades. I have no doubt that "CC only" has allowed your development workflow to improve.

But the fact is, you still have to create value either way or people aren't going to upgrade OR continue to subscribe. In the long run, I'm having trouble understanding how it was completely impossible to fix a seemingly simple thing like pre-comp durations for years, but now that you release updates more frequently with CC, suddenly you can get around to doing it.

To be honest, my guess is that true reality is somewhere in the middle. Mandatory CC stabilizes revenue and improves bottom line for Adobe (assuming you get everyone to subscribe of course), but it also has the potential to improve development on your end as well which in theory will benefit users. I like what I see over these 2 upgrade cycles.

Which brings me to same old problem: PLEASE give us an off-ramp, an exit strategy, so we can begin to evaluate using the new tools. PLEASE.

Speaking for myself only, provide a true way to protect the work over the long haul and my credit card will come out every year. But not until then, no matter how many of the fixes we have been asking for are delivered.

http://www.digitalskye.net


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Dustin Lawhorn
Re: Premiere Pro October Update
on Sep 9, 2013 at 10:05:23 pm

[Chris Pettit] "Speaking for myself only, provide a true way to protect the work over the long haul and my credit card will come out every year. But not until then, not matter how many of the fixes we have been asking for are delivered."

+1...
Because Chris is speaking for me, too.

I was wondering this morning:
How long has this issue/question gone on without being addressed?



(The answer, of course, is: "too long.")

-dl


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Aindreas Gallagher
Re: Premiere Pro October Update
on Sep 9, 2013 at 8:23:13 pm

I know. Would you look at them go.
You'd think their subscription pants were on fire. Between this and the all new seven dollar a month photoshop...
(takeaway Lr and the trimmings - I'm calling that seven bucks a month PS)

I mean - I love the upgrade, (from a distance) but there is absolutely no way subscriptions can be going where they should.
On the crazy photoshop deal alone - that is surely a company on 24 hour hour screaming klaxons with free coupons at your local supermarket.

I said it below - but even if they crawl over Q4 subscription guidance, that all gets them exactly a quarter of the way to where they need to be.

I still think Adobe were dreaming when they thought they would have four million paying monthly subscribers 36 months from now.
They're already pulling photoshop subscription firesales and fairly crazy scale three month updates - and maybe they've crawled over a million or so?

Realistically - how likely are they to quadruple the subscriber base in 36 months?
Also - how the hell do they make shareholder guidance revenue with deals like Ps & Lr?

It's a great update, but - this is all broadly still crazy town.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Steve Connor
Re: Premiere Pro October Update
on Sep 9, 2013 at 7:57:11 pm

[Aindreas Gallagher] "it's a flatout cracking suite update. Hard to believe they locked speedgrade roundtripping this fast.

Also I basically adore this one:

http://prolost.com/storage/post-images/precompose.jpg?__SQUARESPACE_CACHEVE.....

serious to god - how many times has that come up over the course of a job? that's a delicious little fix."


Tempted to rent?

Steve Connor

There's nothing we can't argue about on the FCPX COW Forum


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Jim Wiseman
Re: Premiere Pro October Update
on Sep 9, 2013 at 10:02:03 pm

"Tempted to rent?"

No.

Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1.3, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17" 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe


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Chris Pettit
Re: Premiere Pro October Update
on Sep 9, 2013 at 10:12:02 pm

[Steve Connor] "Tempted to rent?"

No. See statement above


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Mike Smith
Re: Premiere Pro October Update
on Sep 9, 2013 at 10:45:44 pm

"Tempted to rent?"

No.

See above and below.

-Mike

P.S. I would go for a perpetual license with annual maintenance in a heartbeat.


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Rainer Schubert
Re: Premiere Pro October Update
on Sep 10, 2013 at 12:52:59 am

No


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Mike Parfit
Re: Premiere Pro October Update
on Sep 10, 2013 at 3:10:24 am

Tempting, yes. But enough to sign up? No.

There is no social contract in a corporation. Shareholder profit is the corporation's only legitimate goal, in practice and many say by law.

So there is no intrinsic good will toward the customer. Individuals in the corporation may feel that good will, and I think we seeing the real thing in many of the people who represent Adobe in these forums. But the corporation itself does not work by those human social concepts. So unless it is in a written contract or is forced by competition, there is nothing that requires Adobe to make good on these sales points, like reasonable pricing and aggressive updating. We're seeing both those things now, during the most intense sales phase. It's hard to believe that's not part of the pitch.

That's why I'm not comfortable with a situation that locks me in but doesn't lock Adobe in to some degree as well. To sign up I have to trust promises that are not in the contract. I do not doubt the sincerity, loyalty, and trustworthiness of Adobe employees. But a corporation does not know those words.

No sale.

Mike

Michael Parfit
http://www.thewhalemovie.com


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Dustin Lawhorn
Re: Premiere Pro October Update
on Sep 10, 2013 at 3:25:37 am

[Steve Connor] "Tempted to rent?"


Nope.


Unless, that pretty little check box in the picture is found within a version of AE that is under a EULA that offers a perpetual license.


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David Lawrence
Re: Premiere Pro October Update
on Sep 10, 2013 at 5:20:51 am

[Steve Connor] "Tempted to rent?"

No.

Doesn't matter how good the software is, DRM lock-in is never acceptable.

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl
vimeo.com/dlawrence/albums


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Gabe Strong
Re: Premiere Pro October Update
on Sep 10, 2013 at 6:47:22 am

Tempted to rent?

I'm tempted to rent about as much as I am tempted to go to walking up Fish Creek dragging two fresh salmon behind me, right between the big brown bears. Everyone can swear it's safe and the bears aren't going to do anything to me, but........I just don't trust those bears. No matter HOW good the fishing looks up there it's just not gonna happen.
Maybe it's just an Alaskan thing......

Gabe Strong
G-Force Productions
http://www.gforcevideo.com


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Rich Rubasch
Re: Premiere Pro October Update
on Sep 10, 2013 at 2:09:30 pm

Tempted to rent?

No.

Rich Rubasch
Tilt Media Inc.
Video Production, Post, Studio Sound Stage
Founder/President/Editor/Designer/Animator
http://www.tiltmedia.com


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