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Alternative Software - Revisit - Answers from HitFilm

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Joseph W. Bourke
Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 5:48:58 pm

Just received a reply from HitFilm tech support. It's disappointing news for my workflow, but many may not care about PSD or vector import. Here's the reply:

HitFilm does not support PSD files, though it can import a variety of other lossless and compressed image formats. There aren't any vector formats which are supported, however.

At this time, we have no plans to add support for AE plug-in architecture. One of the great features of Hitfilm is that you don't need to spend additional money on plug-ins to get the features people really want; things like fully 3D particles with integrated physics, lens flares, and direct import of textured 3D models are included right out of the box. This keeps the software both robust and affordable for new users, though I understand that for you, having already had to invest a lot of money in additional plug-ins, it may be less advantageous.

We also don't currently have EDL or XML support for cut lists. Which basically means that of the features you are asking about specifically, unfortunately none of them are currently available in HitFilm. That being said, we are only on version 2 of the software presently, and so there are loads of features that will be added in future development (I'm not sure if you remember version 2 of AE?), but I also understand that what future developments might be aren't really of much use to you right now. If you have any further questions, however, please don't hesitate to pass them on to me.

Regards,

HitFilm Support


So there's the answer - that kills any consideration of HitFilm - for now - I'll be keeping an eye out for future revisions, however. As they say in the post, it's early in the game for HitFilm.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Dave LaRonde
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 6:03:27 pm

"One of the great features of Hitfilm is that you don't need to spend additional money on plug-ins to get the features people really want; things like fully 3D particles with integrated physics, lens flares, and direct import of textured 3D models are included right out of the box. This keeps the software both robust and affordable for new users, though I understand that for you, having already had to invest a lot of money in additional plug-ins, it may be less advantageous."

Hey, I know marketing doublespeak when I see it.
Here's one translation: "We're not concentrating on the things that really matter in distinctive creative work. Our software is for the lowest common denominator. So use it for what it is, or don't use it at all."

Marketing weasels are marketing weasels.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Andy Field
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 6:08:22 pm

Excellent Dave, companies should hire you to translate! :-)

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Brandon Davidson
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 6:11:50 pm

I'm keeping my eye on these guys as well. If it were a horse race I would bet my money on these guys being the frontrunner to start competing with After Effects. I think they have a REALLY long way to go, but that they have a lot of potential. If they're smart, I think they should really seize onto the opportunity with After Effects users right now and start adding all the features you mentioned (start adding xml, psd readable, vector readable, etc.).

Just my take on it...


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 7:53:19 pm

God AE is the brick wall though isn't it? that's a mexican pyramid. Who's going to get close to recreating anything close to it?

I know certain people tear their hair out when they hear monopoly, but Adobe have close to a mortal lock, lets say, in image manipulation, motion graphics, and desktop publishing - nothing that meets the standard of monopoly, but you can bet if they had more vibrant competition in core areas - say macromedia was still separate and quark had 50% market share - in that scenario, you can bet that they wouldn't be trying to frogmarch their entire user base into perpetual rental.

Adobe definitely feel they have a lot of room to manoeuvre here. and well, they're not wrong really to this point.
Although they have lost over ten percent of their company worth in about three weeks.
You would think that would give someone pause.

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Brandon Davidson
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 9:04:47 pm

I agree with you that the competition for adobe is lacking (it's not that there isn't any, but that there isn't enough). The CC rental model feels too much like a game of Monopoly for me because of their market position. I wouldn't be so nervous of the CC renting model if I felt Adobe had stronger competition.

For one, competition would give me a route out if I didn't like CC, and two, the competition would motivate Adobe. That's why I'm rooting for these hitfilm guys (and the other competition). It gives me more options and inspires Adobe to work hard (not that they're not working hard already). So win-win in the customer's book, whichever way you want to go with CC.


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 9:18:16 pm

yes, but good lord - any of those areas are a mountain to climb - actually maybe not PS, you would have to feel that nest is vulnerable,

pixelmator aside - take photoline? - granted its really not there for day to day - but it actually is possible these days to tick a lot of PS boxes

http://www.pl32.com/
16 bit per channel, support of CMYK and Lab
Color management with ICC profiles
Lossless imaging
Process digital photos
Retouch, correct, ...


but that aside - mograph, documents and DTP? All buried in with PS?

Adobe know exactly what they have in the old fist there.
Its very hard to see anyone mounting a realistic challenge there over a reasonable timeframe?

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Greg Andonian
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 11:58:02 pm

[Brandon Davidson ]I agree with you that the competition for adobe is lacking (it's not that there isn't any, but that there isn't enough).

The thing is, until now there hasn't been a good reason for people to look for any. Now that there is, that should start to change- it will take time, but we'll see it eventually.

______________________________________________
"Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


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Greg Andonian
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 12:03:08 am

[Brandon Davidson] If it were a horse race I would bet my money on these guys being the frontrunner to start competing with After Effects. I think they have a REALLY long way to go, but that they have a lot of potential.

I totally agree, based on what I've read on their website.

______________________________________________
"Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


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Ridley Walker
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 8:31:27 pm

The lack of these features is a complete deal-breaker. They are absolutely necessary in a professional motion graphics application.

Aindreas is correct when he describes Adobe's position as a "mortal lock". Could he be implying a "death grip"? ;)


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 3, 2013 at 10:32:21 pm

well sure- head lock say. Adobe do actually quite badly need people to sign on the dotted line pretty rapidly and continuously throughout this year though.

Otherwise the emperor has no subscription licensees.

it's not like you have to hold your breath forever - 2013 just needs to be a reasonable car crash.

An ideal scenario, that completely recognises adobe's need to financially manage, for shareholders, what is a very mature - sure its a world beater - but its an incredibly mature software suite, they can't keep adding fins, so but - a really excellent shared solution is a modified loyalty scheme, clearly outlined by Tim Dowse:

http://forums.creativecow.net/thread/378/977

In essence it is a loyalty buyout archive after five years - you don't have to act on it at that point - but when you hit that point - you know in the back of your mind it is there. It is offered with very few frills or ongoing maintenance - it is in effect a software dump to that point. nevertheless it allows the creative to envision a pitstop. you would have to figure that is a good psychological idea.

Basically Adobe surely have to feel - if they are being on the level - that the above linked scenario is a perfectly reasonable arrangement, we only ask them to come up with a value purchase statement once in ten years? And barely so if that - mostly we're asking for the image of a door?

we buy into them, they buy into us. Either way you cut it - adobe have to move here.

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 12:20:05 am

Interestingly enough, people on the investment forums are starting to talk about the negative press and furor Adobe is getting - that may mean something. Another interesting point the tech support guy from HitFilm told me was that right now they're in the throes of porting the software to the Mac platform. So that's a good first step - having it on the PC and Mac platforms...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 12:43:46 am

[Joseph W. Bourke] "people on the investment forums are starting to talk about the negative press and furor Adobe is getting - that may mean something."

well that does sound pretty ideal.

Adobe are down around 10%+ by share right now? over three weeks?
it's unlikely but (the share price is trending to recovery) - but nudge that anywhere close to 15% down and you'd have to figure some kind of fire engine would appear?

http://www.adobe2014.tumblr.com
#adobe2014
#BoycottAdobe

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 2:36:56 am

Unfortunately I don't think the downtick has anything to do with the current firestorm - if you superimpose the ADBE chart over the NASDAQ chart, it's just pretty much following the current downward pattern on the NASDAQ. But the fact that people who trade the stock are starting to talk about it - that's something the board of directors might react to.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Dave LaRonde
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 2:39:34 pm

[Aindreas Gallagher]:
"http://www.adobe2014.tumblr.com
#adobe2014
#BoycottAdobe"


I see the word "boycott" mentioned above. I don't recall seeing it before. How long has it been there? I neither like nor use Twitter, so the link is meaningless to me.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 3:24:25 pm

I dunno, I was trying it out I suppose - boycott is a pretty heavy word, and rather hard to get going.

And as a hashtag it kind of has no meaning unless a lot of people are using it in their tweets so....

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 4:10:37 pm

Yeah, Dave -

I'm with you on the whole Twitter thing - it's for the birds, as far as I'm concerned. Just another way to waste more of my day when I could be improving my craft, or complaining about software companies.

I always thought "boycott" was a small bed used by cub scouts...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 4:30:15 pm

[Joseph W. Bourke] "thought "boycott" was a small bed used by cub scouts"

thats the whole point - we all leave cribs outside Adobe HQ - what did everyone else think a boycott was?

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Joseph W. Bourke
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 4:45:45 pm

Good thinking! Then nobody will be able to get in or out of the Adobe facility! Brilliant!

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 4:51:33 pm

job done. next.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Dave LaRonde
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 12:49:23 am

[Ridley Walker] "Aindreas is correct when he describes Adobe's position as a "mortal lock". Could he be implying a "death grip"? ;)"

Not any worse than, say, Pacific Gas & Electric in California: where else are you going to get your energy?

But here's the difference: PG&E must answer verrry detailed questions to a Public Utilities Board in California if it seeks to raise rates.

Adobe doesn't.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Julian Smith
Re: Alternative Software - Revisit - Answers from HitFilm
on Jun 4, 2013 at 6:14:04 pm

In regards to HitFilm, it is primarily a compositing and effects programme. An extensive particle engine.. I'm looking forward to be able to take lots of high res images into it then create some wonderful scenes with them..

There is also Mocha HitFilm included too..


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