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Aindreas Gallagher
interesting tweet from a rather famous designer
on Jun 3, 2013 at 11:42:38 am

Erik Spiekermann, a rather world renowned typographer and designer, re-tweeted a link to an interesting blog today:

https://twitter.com/espiekermann

it's this one: http://www.adobe2014.tumblr.com

Spiekermann has over a quarter of a million followers - would you believe that? crazy times.

In other interesting news, in the two or so weeks following the announcement, Adobe has lost over ten percent off their stock valuation - that in turn has cut a little over two billion from the valuation of the company.
I guess mind-bendingly bad PR, a corporate tin ear and an incredibly angry, vocal customer base does have some impact after all?
Who knew right?

adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Dave LaRonde
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 6:07:32 pm

The Boycott: the original grass-roots weapon of angry consumers! Effective, too.....

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Aindreas Gallagher
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 7:35:19 pm

yes, if something like that gets popularised it really can be quite surprisingly effective.

Lucky really that Spiekermann re-tweeted the link - he has a metric tonne of followers across all the core design disciplines. I remember studying him in college.

the tweet looks to have been re-tweeted a fair bit, (design firm partners in canada, german typographers - all sorts really), after he put it up on his tweet stream. Also the tumblr link has turned up on adobe forums.

If the notion of a -shareholder shock- adobe boycott 2013 actually took hold, it could prove quite handy?

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Dave LaRonde
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 7:51:49 pm

[Aindreas Gallagher] "If the notion of a -shareholder shock- adobe boycott 2013 actually took hold, it could prove quite handy?"

A few people have implied that regulars in this forum are simply a tiny, almost insignificant number of squeaky wheels in the user base, and that the overwhelming majority of users are either resigned to the change or embrace the change.

The size of such a boycott would certainly be an indicator of user sentiment.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Aindreas Gallagher
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 8:02:47 pm

[Dave LaRonde] "A few people have implied that regulars in this forum are simply a tiny, almost insignificant number of squeaky wheels"

I always thought that was an incredibly stupid point, because - lets face it - we are insignificant - there is an ocean of people murderously angry with adobe across all the disciplines. Folks on here are minnows in what is basically a frothing pirhana lake of professional customer dissatisfaction.

that certain people repeatedly tried to cast the dispute through the lens of what is an editing forum offshoot, from an offshoot, as the invalidation of the larger, rather global dispute adobe find themselves in - those people were always taking a quite seriously stupid position.

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Jim Wiseman
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 8:12:38 pm

John Nack's Adobe Blog has been very intense with sentiment running highly against. This thread is cooling down now, as it has scrolled off the page. The last few posts are especially interesting.

http://blogs.adobe.com/jnack/2013/05/you-should-never-lose-access-to-your-w...

There is an uproar all over the internet against CC.

Jim Wiseman
Sony PMW-EX1,Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Studio 2 and 3, Media 100 Suite 2.1.3, Premiere Pro 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Avid MC, Hexacore MacPro 3.33 Ghz 24Gb RAM GTX-285 120GB SSD, Macbook Pro 17" 2011 2.2 Ghz Quadcore i7 8Gb SSD, G5 Quadcore PCIe


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Aindreas Gallagher
Re: interesting tweet from a rather famous designer
on Jun 3, 2013 at 9:09:26 pm

yep. I always thought that was one of the ground zeros - and nack wades in as far as he can fair play to him - god love the front facing section of adobe really.

there is some interesting stuff in the thread there - I stopped following it after a while - the issue raised that adobe might be migrating in the opposite direction of apple with X, could conceivably be real - there is a bit out there on the enterprise segment slice for CS products - adobe have it somewhere getting up to 50% I think? the lowly single operator dudes are ehhhh - like 25% maybe? my numbers could be off - but that stuff is out there.
Enterprise definitely > than the likes of us though.

They must have done some worst case testing on this - you would have to presume that they can swallow quite serious single operator losses to get themselves to perpetual rent on the hook nirvana. OK - It's not like they can go full black knight left on stumps - but they would have to have calculated number loss scenarios - but that gets balanced once they have a pretty locked subscriber base to monetise.

Anyone who thinks Adobe haven't, somewhere internally, modelled out the arc of subscription price increases relative to subscriber base over the mid term is kind of kidding themselves. As of right now - that is exactly the only profit equation left that they can care about.

Under the optimal subscription model arc, they don't hit 2011 profit numbers for a number of years. it's a serious dip this year, and then a slow continuous rise.

You would have to think that there is quite a lot of blank face **happy kuler wheel!!** PR being presented to the world, relative to the complex internal corporate thinking on those scenarios.

http://www.adobe2014.tumblr.com
#adobe2014

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Ricardo Marty
Re: interesting tweet from a rather famous designer
on Jun 4, 2013 at 12:59:56 am

I dont think that they they fully thought it out.
1- The educational license fiasco?
2-The files

They where just salivating on the 12k per week subscription rate but they forgot that they had not told the world that perpetual was going to get killed. I dont think they factored in this. there spreadsheet didnt have this variable.

I think they shot from the waist.

Ricardo Marty


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Gary Huff
Re: interesting tweet from a rather famous designer
on Jun 4, 2013 at 5:40:08 pm

[Ricardo Marty] "I think they shot from the waist."

Well, that's what happens when you have an executive team that a) More than likely doesn't actually use their own product and b) thinks that their customers are "beneath" them. After all, if we were their equals, we'd all be on management teams at billion dollar companies, not being all "creative" and working with video/photos.


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Gary Huff
Re: interesting tweet from a rather famous designer
on Jun 4, 2013 at 5:38:33 pm

[Aindreas Gallagher] "I always thought that was an incredibly stupid point,"

Not quite as stupid as those people who were like "The people angry with this are just pirates who won't be able to pirate the software anymore!" which fails on TWO entire levels. One, that no one who wasn't pirating would have a beef with the idea of paying for Creative Cloud in perpetuity on a monthly basis (that can easily fluctuate in price), and, secondly, that this will deter dedicated coders who'll simply mimic the "all clear" signal and setup a fake activation server you can run locally.


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Peter Payne
Re: interesting tweet from a rather famous designer
on Sep 23, 2013 at 10:31:37 am

Mr. Gallagher, I tried to access the Facebook boycott page for the Adobe CC mess, but it had been "removed." Just wondering if that was taken down by the original posters of the page, or by Facebook at Adobe's request, or something?


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