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By the numbers

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Ridley Walker
By the numbers
on May 31, 2013 at 5:49:31 pm

From Adobe's published reports on their 2012 revenue "For fiscal year 2012, Adobe achieved record revenue of $4.4 billion."

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201212/Q412Earnings...

To achieve similar annual revenues from *only* CC subscriptions they'd need nearly 7,400,000 at $50/month. I'm sure that Adobe has other revenue streams, licensing deals etc, but it does appear they are betting the company on this new scheme.


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Ricardo Marty
Re: By the numbers
on May 31, 2013 at 5:56:15 pm

It appears that they dont care. Trading 12 million users for 1.5 million (in there dreams)

Ricardo


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Oliver Peters
Re: By the numbers
on May 31, 2013 at 8:33:16 pm

You are making the erroneous assumption that the bulk of Adobe's sales comes from individual software licenses. Furthermore, there are quite a few customers who are very happy about the Cloud deal. Even a lot of those who aren't will still sign up for it. So complaints, petitions and debates aside, this move will likely be very successful.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Ridley Walker
Re: By the numbers
on May 31, 2013 at 10:34:05 pm

[Oliver Peters] "You are making the erroneous assumption that the bulk of Adobe's sales comes from individual software licenses. Furthermore, there are quite a few customers who are very happy about the Cloud deal. Even a lot of those who aren't will still sign up for it. So complaints, petitions and debates aside, this move will likely be very successful.
"


I'm making no such assumption or judgement either way. You mis-read my intent.


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Ricardo Marty
Re: By the numbers
on May 31, 2013 at 10:36:27 pm

In a cnet article it stated that adobe had 8.5 million cs licenses and 4.8 single product licenses. for a total of abot 12 million licenses.

Ricardo


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Rainer Schubert
Re: By the numbers
on Jun 1, 2013 at 10:35:11 am

I think, Adobe did that forcing move (In clear knowledge about how harmful and unacceptable it is for the most of it´s long-time users) because they have seen, that their horrible cloud isn´t establishing as they like it to be.
They know how Image-destroying that could be. And they also know the risk behind. And now they might the bill for that (if I have a look to all the dispraise around the whole web).
Might be they come out with that. Might be it´s not forbidden by some regional law. Their Image-Disaster is already done.
The Name "Adobe" is seen in a different way today.
And I also read in some financial blogs, that Microsoft is getting more and more influence in Adobes leading board. They already own parts of the stock.
So Adobe will also be the door opener for a non option Office 365. Take every bet - will be soon, if Adobe will go away with it´s BS.
And I don´t want think that to the end.
So telling, that this will become a successful business model is based on estimations done by Adobe. Wouldn´t be the first one who failed.
When I´m talking to clients, business partners, users or at the educations I do: The voices regarding to Adobe are horrible.

So, Cloudies: If your PC only will not start up after a connection to your bank account one bad day in the future, don´t ask why.


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