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72% of IT Asset Managers see no value in Adobe vendor relationship

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Aindreas Gallagher
72% of IT Asset Managers see no value in Adobe vendor relationship
on May 26, 2013 at 6:24:23 pm

http://www.computerweekly.com/news/2240184679/How-Adobe-Creative-Cloud-will...

Interesting stuff - in the alluded survey from march one bit stuck out:

"it is quite striking how badly Adobe is viewed by Enterprise organizations with 72.4% rating them as either a commodity item or something they are stuck with.
In terms of Adobe Licensing and Audit behaviour it is clear from your feedback that whilst Adobe is attempting to make their licensing programs simpler they do a very poor job of communicating changes. According to some readers they appear to revel in the confusion that their licensing creates for their own commercial gain."

It goes to some interesting stuff coming from education where they currently find licensing communication incredibly opaque and confusing with adobe, as well as support being something of a joke.

Like other people have said a few times - it really feels like the narrative of this shift is getting away from adobe.
Although they really do seem more then happy to stay completely silent - just trotting their guys out onto the forums to kind of say nothing about anything. By which I mean they are not empowered to speak substantively. Adobe corporate has battened down the hatches.
It is hard not to think that they want to simply ram this through as much as feasibly possible.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Ricardo Marty
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 26, 2013 at 9:25:05 pm

The fact that adobe has remained silent could maybe harbor better news to us in the near future.
No one from adobe has come out giving new subscriptions per week numbers, makes you think that maybe the numbers are not what they had forcasted based on flawed data. Hold tight anything can happen.

Ricardo Marty


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Aindreas Gallagher
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 26, 2013 at 9:48:48 pm

well, we are still pre june 17th...

so - Adobe corporate kind of need to hit this number below by years end:

http://asset0.cbsistatic.com/cnwk.1d/i/tim2/2013/05/13/Adobe-CC-forecast_61...

they have to hit that projection, or very close to it, for their investors - it plays directly into the validity of their midterm projections after the forced removal of perpetual licensing.

they are to a certain degree boxed into a corner here.

If the withholding of anything like that 1.25 million number became a popular cause celebre amongst the adobe install base - if it were missed by over a quarter of a million say - then Adobe corporate are damaged on multiple levels: financially in terms of the validity of their midterm projections - but almost worse would the reputation brand damage - as they would be seen to be a company in direct, forced, open conflict with their entire user base.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Ricardo Marty
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 26, 2013 at 10:11:38 pm

Adobe can easyly shut us up by simply saying that since the announcment on 8/5/13 the subsciptions have shot up to whatever over the previous statistics or at the very least have stayed the same. But nothing. makes me think.


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Aindreas Gallagher
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 26, 2013 at 10:28:04 pm

year end is the only number that counts - and that may only be delivered privately.

the idea would be to have that 2013 subscription number significantly depressed, and to have that number visibly tied to a socially understood boycott.

In a way its easy for the customer - six months isn't heavy, but the implications for the company, the revenue projection misfire, the total loss of good will, with associated competition opportunities in core areas like photoshop (pick your competitor there) and PDF documents (you would have to figure that goes to google) are effectively a nightmare for adobe.

They still have near monopoly strength in parts of the suite, but if blood gets in the water, given adobe are forcing the issue as an all in across the suite, if imaging, DTP, or document handling get attacked - the problem for them is that they are creating a customer base screaming to get out.

what to do?

actually wait a minute - what's this Tim Dowse bloke on about below? Five year loyalty archive? What's that?
http://forums.creativecow.net/thread/378/977

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Andrew Kimery
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 28, 2013 at 6:27:03 am

Not to nit pick but a more proper headline would be "72% of ITAM Review's readers that chose to participate in this voluntary, non-scientific poll see no value in Adobe vendor relationship".

No, I'm not trying to say CC is going over swimmingly but results from non-scientific polls like these have to be taken with a truckload of salt. The classic example being the famous Ann Lander's poll which, if taken at face value, revealed that 70% of American parents regretted having kids and wouldn't do it again if they could relive their life.




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Aindreas Gallagher
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 28, 2013 at 12:43:51 pm

hi sure - but the comparison to ann landers in inaccurate - that was an extremely diffuse poll positing something pretty ambiguous about someone's state of being - this is a targeted question to a somewhat pre-selected group of industry professionals (they read and frequent a web site that would be considered largely obscure by the wider public) . You're right that its a voluntary poll, but to compare it to anne landers is a bit off beam?

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Andrew Kimery
Re: 72% of IT Asset Managers see no value in Adobe vendor relationship
on May 28, 2013 at 3:56:36 pm

[Aindreas Gallagher] " You're right that its a voluntary poll, but to compare it to anne landers is a bit off beam?"

The analogy isn't perfect but I think it's probably the most well known which is why I used it. At 1am it's all about the low hanging fruit. ;)




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