Grant Petty's NAB Announcement Email
For anyone who has not seen it yet:
It’s NAB 2013 time and we have some very exciting products and technology we are announcing today, and I wanted to email you to update you on all the details.
The theme this year is Ultra HD and 6G-SDI technology. We have already shipped 3 products that support Ultra HD, however the big secret is that these products already have the new 6G-SDI connections built in, so they can handle Ultra HD via a single BNC cable. I have more details below.
The new products we are announcing this year are:
Blackmagic Pocket Cinema Camera
Blackmagic Production Camera 4K
DaVinci Resolve 10
ATEM Production Studio 4K
Blackmagic Audio Monitor
ATEM Studio Converter 2
DeckLink Mini Recorder and DeckLink Mini Monitor
New low prices for the Universal Videohub Family.
Blackmagic Pocket Cinema Camera
Last year we launched the Blackmagic Cinema Camera and although we had sensor supply issues, the cameras are flowing faster all the time and the people receiving them are doing some stunning work. It’s really amazing watching the work people have done appear on various web sites!
Of course, the big aim of this camera was to get a true film look. We worked hard on the design to do this and the images are stunning! However another one of our design goals was to make a cinema camera that was an extremely small size. The Blackmagic Cinema Camera is very small and much smaller than a normal cinema style camera.
What we wanted to do next was see if we could make a cinema camera even smaller!
We have done this, and the new Blackmagic Pocket Cinema Camera is incredibly tiny. It’s a true digital film camera with a Super 16 size 1080HD sensor with 13 stops of dynamic range. The images look virtually identical to our current camera!
It features a Micro Four Thirds™ lens mount so you can use low cost lenses, but also Super 16 cine lenses via an adapter. If you use a Super 16 cine lens, combined with the Super 16 sensor size and the 13 stops of dynamic range, it’s just like shooting to Super 16 film! Of course you can rig it up with large lenses so it’s perfect for large jobs too!
We have worked incredibly hard to build the smallest camera design we could, while retaining the ability to comfortably use it hand held. It’s an attractive design with built in stereo mic's, LANC, micro HDMI with overlays for monitoring, solid grip handle that holds a removable battery and built in recorder to SD cards. It records lossless CinemaDNG RAW and ProRes 422 (HQ), so the image quality is amazing.
I feel that the small design lets this camera be used for all kinds of tasks a normal camera would be too large to handle. My feeling is a small camera can always be bigger, but a big camera can never be smaller. I think its going to be very exciting to see what kind of work is done with this camera. For myself, it’s nice to have a camera I can use personally for shooting my family, which gives a timeless film look.
The Blackmagic Pocket Cinema Camera will be shipping in July for $995.
Ultra HD, 4K and New 6G-SDI Technology
For over a year, we have been working with semi conductor manufacturers to develop 6G-SDI technology. 6G-SDI lets us connect Ultra HD resolution video using a single SDI cable. Ultra HD is 4 times the data rate of regular HD video and looks absolutely stunning.
We think Ultra HD 4K is important, as the latest large screen televisions have such large screens that HD video looks soft on them. The dots per inch have become lower as the screen sizes get larger, so the large screen televisions that consumers are buying start to look bad. I think Ultra HD is the perfect solution to solve this issue, but we need a lot of content to fill those screens!
This year we have a whole range of products that support Ultra HD, and this includes everything you need for an Ultra HD workflow including a new camera, live production switcher, audio monitoring, optical fiber, a broadcast deck, and capture and playback solutions that all operate in Ultra HD with 6G-SDI connections. There are more details below on these new models.
6G-SDI is perfect because it switches between SD, HD and Ultra HD resolutions, so you can use all these products for regular SD and HD work, and then switch instantly to Ultra HD when required.
Our HyperDeck Studio Pro, UltraStudio 4K and DeckLink 4K Extreme are shipping now with 6G-SDI support built in, which makes them the first products in the world to support 6G-SDI for Ultra HD! HyperDeck Studio Pro is also getting an update that supports recording direct to Ultra HD ProRes 422 (HQ) files so its now the perfect Ultra HD broadcast deck!
We will be providing updates over the coming weeks to increase support for Ultra HD on these models. Please keep a look out for these software updates!
Blackmagic Production Camera 4K
The first of the Ultra HD products this year is a new camera!
The new Blackmagic Production Camera 4K features a large Super 35 size sensor with a global shutter. This makes it easy to get shallow depth of field shots as well as shots with fast motion and is something people have been asking for.
The Blackmagic Production Camera 4K is housed in the same chassis as our current Blackmagic Cinema Camera so all the third party accessories that have been developed will fit perfectly. It features an EF compatible lens mount as the sensor in this camera is way too large physically, to fit in a MFT lens mount.
This new camera features recording to solid state disks in visually lossless compressed CinemaDNG RAW and ProRes 422 (HQ) formats, built in Thunderbolt and 6G-SDI output to allow Ultra HD video out. The sensor features 12 stops of dynamic range, so this camera gives a nice look to the images and is perfect for all types of production work!
Blackmagic Production Camera 4K also includes 6G-SDI output for monitoring on Ultra HD displays and includes overlays. However this output can be down converted to regular HD when you want to use a more common and smaller monitor. The 6G-SDI output supports Ultra HD down the single BNC cable so it’s perfect for use with a live production switcher such as the new ATEM Production Studio 4K below!
The Blackmagic Production Camera 4K will be available in July for $3,995.
DaVinci Resolve 10
Before I get to other Ultra HD products, we have a major update to DaVinci Resolve this year with the new DaVinci Resolve 10. Of course DaVinci Resolve already handles 4K and Ultra HD resolutions!
We have new on set tools for sound sync, as well as Resolve Live which lets you grade from your camera in real time. There are new editing features, support for OpenFX plug-ins and new delivery tools that let you render in Resolve direct to a Digital Cinema Package file for digital cinemas when purchasing a license from EasyDCP. This means you can online to a cinema file direct from the camera RAW files all in one pass for amazing quality!
The new Resolve Live feature lets you grade live from the video input of your system so you can grade live from the camera. It’s the same as how a DaVinci 2K grading system works!
Resolve Live lets you grade live from the camera and then save those grades and relink them to the media files from the camera at the end of the shoot. You can even grade from the Thunderbolt connection of the Blackmagic Cinema Camera. Resolve Live lets you add as many nodes and color corrections as you like.
There are also new editing features in DaVinci Resolve 10 including full multi track editing with 16 channels of audio per clip and unlimited video and audio tracks in the timeline.
Audio can be synced or trimmed and dragged independently to the timeline. Other new editing features include extensive ripple, roll, slide and slip clip trimming support which display dynamically on the timeline and viewer. The viewer also allows split screen display to show in and out points of adjacent clips.
Editing in DaVinci Resolve 10 also includes a built in title tool with static, lower third, scroll and crawl titles with multiple fonts, size, drop shadow and XY positioning. Timelines in DaVinci Resolve 10 also include the support of compound clips with multiple elements including multiple video and audio tracks.
DaVinci Resolve 10 can edit stereoscopic 3D projects with full support for left and right eye clips in the media pool and the edit timeline. Using timecode and reel name, DaVinci Resolve 10 will automatically associate the left and right eye of the stereoscopic clips.
Of course color correction has been upgraded and includes new OpenFX plug-ins as well as unlimited windows in a node, recursive noise reduction and lots of other new features.
DaVinci Resolve 10 will be available as a free update to all DaVinci Resolve customers in Q3. DaVinci Resolve Lite will also include these new on set, editing enhancements, plug in support and color correction updates. It’s an exciting update!
ATEM Production Studio 4K
I feel that the biggest barrier to Ultra HD will be the quantity of Ultra HD content that is available, and the fastest way to generate lots of Ultra HD content is live production!
The new ATEM Production Studio 4K is the world's first Ultra HD production switcher and the whole switcher operates natively in Ultra HD, regular HD or SD.
The switcher has a total of 8 inputs, 4 of them 6G-SDI and 4 of them HDMI. The switcher features frame sync on each input, an upstream keyer, transitions, two downstream keys, a media pool with 20 RGBA stills, 2 media players, Photoshop™ Plug-in and much more. All of these features operate in Ultra HD!
The switcher also has a built in multi view for monitoring 8 sources, preview and program feeds. The multi view output is in regular HD so you can use any HD television or monitor even when working in Ultra HD!
The switcher has program and a down converted program output. If you’re operating in Ultra HD then the down converted output provides a regular HD program feed. The switcher has an aux output and the front panel is made from machined metal and has buttons that let you do live aux switching direct from the front panel. There is also an LCD for monitoring the aux output. This is quite nice for setting up jobs.
This is an amazing switcher and we have been so excited to work on it. It’s going to be really exciting watching people build Ultra HD live broadcast trucks and even fly away kits where amazing live events can be captured in Ultra HD!
ATEM Production Studio will be available in a few weeks for $1,995.
Blackmagic Audio Monitor
Good quality rack mount audio monitoring has aways been a problem because other solutions are complex to use and don't have the features most people working in video need.
We have designed the Blackmagic Audio Monitor to be attractive but also to include all the features video industry people need. It includes great quality sound with dual subwoofers for a wide frequency response.
To make it the perfect audio monitoring solution for video, it also has SDI inputs, an LCD screen and a HDMI monitoring output built in. The SDI is not just any SDI, but 6G-SDI so it can handle Ultra HD as standard. It switches automatically between SD, HD and Ultra HD and you can select to de-embed audio from any of the SDI audio channels using simple front panel buttons.
The design is all machined metal, and even the speaker grills are machined metal for an amazing look and super tough design. The level meters can be customized to different types of metering and they are a nice large RGB LED based design that looks incredible. We have even designed the volume knob to be contact-less so you don’t get any crackling as the volume control can never wear out!
If you’re monitoring normal audio then we also have that covered with balanced analog input, HiFi analog audio input, and AES/EBU input. The HDMI monitoring output supports Ultra HD televisions, but if you’re running Ultra HD and plug in a normal HD HDMI television, it will even down convert the video to regular HD!
This is an amazing solution for audio monitoring and is fantastic when used with the ATEM Production Studio 4K or with UltraStudio 4K in post production. It looks incredible in a rack and sounds great too!
Blackmagic Audio Monitor will be available in a few weeks for $1,495.
Ever since we released our UltraScope waveform monitoring, people have really loved having broadcast accurate scopes in their color correction and editing environments. It’s a fantastic tool.
However, we wanted to design a rack mount solution that could be used for live production, color correction and general broadcast. To solve this problem we have designed an extremely high speed processor into an enhanced version of our SmartView Duo. This SmartScope Duo features all the scopes available in UltraScope and you can have any variation of these per side on the dual 8” LCD's.
What this means is you could have RGB Parade and Vectorscope for a color correction studio. You could choose picture view on the left side and audio scope on the right side for general broadcast rack monitoring. You could pick histogram and video for a production shoot. You can have any combination you like.
All the scopes are broadcast accurate and you can choose from waveform, vectorscope, RGB parade, YUV parade, histogram and audio levels and phase display. The SmartScope Duo is the same size as SmartView Duo and they mix and match in a rack perfectly. SmartScope Duo supports SD, HD and 3G-SDI video formats.
SmartScope Duo is available now for only $995.
ATEM Studio Converter
We are releasing a new model of the ATEM Studio Converter at this NAB and this new model has a more attractive machined metal design with built in power supply, features more popular analog connections on the rear panel for audio, includes new 6G-SDI technology and has a control on the front panel for operating the talkback.
It’s a much nicer design, and now the front panel lets you press to talk to the camera operators for talkback. It also uses a more robust general aviation style headset for the director. Unlike the old model, you can now use the talkback without headphones, because there is a mic input and speaker built into the front panel.
The rear connections now include analog outputs, so its easier to use an external analog audio mixer. This new ATEM Studio Converter includes 6G-SDI, even though the optical fiber models are not available yet for 6G-SDI. But this means the moment 6G optical fiber modules are released, the SD/HD modules in the converter can be changed out and it can then be used for Ultra HD.
ATEM Studio Converter will be available early May for $1,995.
DeckLink Mini Recorder and DeckLink Mini Monitor
At IBC last year we introduced the UltraStudio Mini Recorder and UltraStudio Mini Monitor that were tiny monitoring and recording products. The UltraStudio Mini Recorder featured capture from SDI and HDMI inputs and the UltraStudio Mini Monitor allows playback to SDI and HDMI outputs.
We are now introducing PCIe plug in card versions of these models and they are called DeckLink Mini Recorder and DeckLink Mini Monitor. They are virtually identical to the UltraStudio models!
These cards are extremely tiny so they fit into both regular PCIe slots, and also the smaller low profile PCIe slots found on rack mount servers. Even though they are very tiny, they are still a full broadcast quality spec solution! Both models work in SD and HD, plus support all Mac, Windows and Linux software that our other DeckLink models do.
DeckLink Mini Recorder is a perfect solution when you need small, portable, low cost capture. DeckLink Mini Monitor is great for monitoring with editing software such as DaVinci Resolve, Avid Media Composer, Final Cut Pro 7 and X, and Adobe Premiere Pro.
Both models will be available in late April for US$145 each.
This is an exciting solution that makes managing and editing media from our HyperDeck disk recorders and cameras much much simpler!
We have designed a one rack unit sized Thunderbolt disk dock that includes 4 independent 2.5 inch disk docking slots for inserting and mounting hard disks and SSD’s. It’s a simple and attractive design with built in power supply and a single Thunderbolt connection to the computer. It features an independent SATA chip per slot so you get maximum speed.
It makes docking disks very easy and you can simply mount and then edit or color correct direct from the disks. If you want a disk array, the disks can be striped together to get extra speed and storage space too! Blackmagic MultiDock supports Mac OS X and Windows that have Thunderbolt connections.
Blackmagic MultiDock will be available in early May for $595.
New Low Price for Universal Videohub
Universal Videohub has been popular since we launched it over a year ago. We have worked very hard to make these amazing card based routers more affordable and we are announcing new prices today for all the parts of a Universal Videohub.
This means Universal Videohub is now much lower cost, and you can even build a fully populated 72 x 72 card based Universal Videohub for less than the cost of a Broadcast Videohub now. That’s great and now Universal Videohub is affordable and, because it’s card based, you get 24/7 reliability too!
The new item prices are:
Universal Videohub 288 chassis is now US$9,995.
Universal Videohub 288 Crosspoint is now US$8,995.
Universal Videohub 72 chassis is now US$2,995.
Universal Videohub 72 Crosspoint is now US$2,995.
Universal Videohub SDI Interface is now US$395.
Universal Videohub 450W Power Card is now US$395.
I hope this update has been useful! I apologize for its length, however each new product we are launching this NAB is quite feature rich and different to other products we have done in the past, so there is alot to talk about!
If you’re heading to the NAB show this year, I hope you get the chance to see these new products in action and to have a chat with us!
Blackmagic Cinema Camera, RED Scarlet-X, Panasonic HPX170, Canon 7D
2011 Macbook Pro 17", 2.3 Ghz Quad Core, 16GB RAM
Adobe Production Premium CS6, Avid Symphony 6, Final Cut Pro Studio 3
The College of William and Mary