Avid Announces October Availability of Native HDV Support
AMSTERDAM, The Netherlandsâ€“(BUSINESS WIRE)â€“Sept. 9, 2005â€“Avid Technology, Inc. (NASDAQ : AVID - News) today announced that it expects to deliver native HDV editing and workflow support in its PC-based Avid XpressÂ® Pro and Media ComposerÂ® Adrenalineâ„¢ products by October 17, 2005. Customers who purchase either a Media Composer Adrenaline HD 2.x system with an assurance contract or an Avid Xpress Pro HD 5.x system before October 17 may receive free HDV software upgrades when the release ships next month.
â€œAlthough HDV is still relatively new as a format, thereâ€™s no question that it is having a significant impact in the marketplace, with early adoption among broadcasters, post-production facilities and independent producers,â€ said Patrick McLean, senior product manager for Avid. â€œOur customers have been asking Avid to support this new format, and weâ€™re pleased to announce that weâ€™re delivering it. More importantly, weâ€™ve invested heavily to ensure that our HDV implementation addresses key customer needs such as mixing HDV with DV and other formats in the same timeline in real-time. When they begin working with HDV, theyâ€™ll have the same kind of seamless workflow experience as they do when working on an Avid system today.â€
â€œIâ€™ve been beta testing HDV on Avid Xpress Pro for over a month, and one of the best things is that my workflow hasnâ€™t changed at all. Avid has clearly put a lot of thought into this implementation - they simply understand how professionals need to work,â€ said David Benjamin, an editor for IFILM currently working on Team Extreme, a film project for Fuel TV. â€œPlus, with Avidâ€™s rock-solid media management, script-based editing, open timeline, and real-time effects capabilities, I feel truly empowered as an artist - which is more than I can say about the experiences Iâ€™ve had using other HDV-ready NLEs.â€
Pricing and Availability
The planned October release of HDV support will be for PC-based systems, and Avid will offer HDV as a free upgrade to customers who purchase either a Media Composer Adrenaline HD 2.x system with an assurance contract or an Avid Xpress Pro HD 5.x system before October 17, 2005. Avid Xpress Pro 4.x customers can purchase the HDV upgrade for $50.00 USMSR
Click here for more Avid Xpress Pro HD info, pricing and specials http://www.videoguys.com/XpressProHD.html