Just wanted to wish you all a Happy Chanukah, Merry Christmas and a Healthy New Year!
2011 has been quite a year for Videoguys, and our industry. In April, things changed dramatically when Apple gave a first look of their new FCPX editing software at the FCPUG SuperMeet during the NAB show in Vegas. I was at the event, and the room was filled with excitement, energy and anticipation - that is until after the Apple presentation. The professional editors and broadcasters in the room left feeling nervous and uneasy about Apple's commitment to them, their workflows and the needs of professional post-production. When Apple actually released FCPX this summer the internets were lit up with frustrated FCP editors, wondering why Apple would abandon them and leave them drifting in the wind.
Avid and Adobe seized this opportunity to aggressively go after frustrated and disgruntled FCP editors with new crossgrade campaigns. This was the first time ever that editors have been given the chance to buy Avid Media Composer or the full Adobe Production Premium at such low prices. Before long, even Sony Vegas and Grass Valley Edius had crossgrade offers of their own. As I start to right our Top 10 Products of 2011 article, it is clear that 2011 was the year of X - FCPX and "X" grades (Crossgrades).