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Only at Apple...

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Tom Sefton
Only at Apple...
on Aug 1, 2017 at 9:32:51 pm

https://www.apple.com/us_smb_78313/shop/product/HK8Q2ZM/A/red-raven-camera-...

Interesting deal. Red raven camera - most affordable camera in the lineup now sold via Apple and bundled with fcpx

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk


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Scott Witthaus
Re: Only at Apple...
on Aug 2, 2017 at 1:51:24 am

Really interesting.

Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter


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Craig Seeman
Re: Only at Apple...
on Aug 2, 2017 at 4:10:39 am

Rumors that Apple will buy Red start in 3... 2.. 1..



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Tom Sefton
Re: Only at Apple...
on Aug 2, 2017 at 6:57:01 am
Last Edited By Tom Sefton on Aug 2, 2017 at 10:48:43 am

At least that the hydrogen device will be capable of running iOS.

Edit.

Jim January announced the other week that "Major world carrier signed to carry Hydrogen in all stores will announce soon."

Interesting.

Edit edit.

Jarred Land recently commented on his social media that "apple wouldn't be getting Raven if they didn't bring back the Pro hardware"

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk


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Oliver Peters
Re: Only at Apple...
on Aug 2, 2017 at 12:43:55 pm

Here's the discussion over at RedUser:

http://www.reduser.net/forum/showthread.php?160344-Raven-at-Apple-In-stock

FWIW - I've done two films shot on RED and cut on X. One with an externally-generated proxy workflow and the other with the built-in FCPX proxy workflow. Very easy and enjoyable process.

- Oliver

Oliver Peters - oliverpeters.com


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Mathieu Ghekiere
Re: Only at Apple...
on Aug 2, 2017 at 1:12:59 pm

According to Jarred Land on his Facebook it had nothing to do with Hydrogen, but everything with the new Mac Pro.

That just makes me more curious. We already know that Apple is searching for people in L.A. to check pro workflows for their new hardware.

https://mathieughekiere.wordpress.com


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Bill Davis
Re: Only at Apple...
on Aug 2, 2017 at 6:39:31 pm

My opinion only.

I see a ton of this type of cross promotion in very large companies because it's orders of magnitude more efficient to do strategic partnerships than to try to manage new product and marketing chains for all the bespoke products you need to manage to satisfy diverse customer constituencies.

My kid had friends over and we did bulk cheap pizza for the first time in a long while. Pizza Huts desert cookie comes branded as Hershey now.

If you're already running a huge company - outsourcing via strategic partnerships just makes everything easier.

Three small teams from Red, Apple and Sigma can create a bundle that takes TONS of friction out of a purchase decision for their customers. At least for purchasers that have a $15,000 credit card line available - and tons of small business entreprenures do. Heck, even if you add another $4000 for a speedy laptop the total is about a third the cost of my first financed SD video production system twenty years ago.

And so it goes.

Creator of XinTwo - http://www.xintwo.com
The shortest path to FCP X mastery.


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Oliver Peters
Re: Only at Apple...
on Aug 2, 2017 at 7:21:51 pm

Good related video:







- Oliver

Oliver Peters - oliverpeters.com


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Craig Seeman
Re: Only at Apple...
on Aug 2, 2017 at 8:33:53 pm

[Bill Davis] "Heck, even if you add another $4000 for a speedy laptop"

Although it seems Red's interest is due to Apple's commitment to a new MacPro. Yet, that seems a long way off.
I'm wondering if the time for the new iMacPro is very near since this would be a combination that may push purchases of the iMacPro.



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Eric Santiago
Re: Only at Apple...
on Aug 3, 2017 at 3:53:13 am

Great news for starters.

I've been using RED since 2009 (R1) and got my own Scarlet back in 2012.

I won't be upgrading.

I'll run this baby till one of us drops.

Great gear and yep I drank the Kool Aid for both Apple and RED ;)


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Tom Sefton
Re: Only at Apple...
on Aug 3, 2017 at 9:22:16 am

Reading more of the social media posts, it's intriguing that red were a large part of the demos for the new GPU from AMD that uses SSD technology to buffer the playback and give full debayer and quality playback of 8K raw files on relatively basic systems.

Curious to think that Apple and AMD might be cooking up something very special for the next Mac Pro with uber high resolution playback and editing one of the key offerings.

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk


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Craig Seeman
Re: Only at Apple...
on Aug 3, 2017 at 11:26:09 am
Last Edited By Craig Seeman on Aug 3, 2017 at 11:27:34 am

And seeing all the hype around RED Hydrogen One Smartphhone/Camera today, do you think Apple's going to want that running Android.

I think there's more brewing in the Apple RED relationship.

iPhone Hydrogen
Apple Raven
??????










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Tom Sefton
Re: Only at Apple...
on Aug 3, 2017 at 12:21:29 pm

It does beg the question of what comes with hydrogen, but I'd be very surprised if it was rebranded as an Apple product without a seriously large cheque being written.

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk


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Craig Seeman
Re: Only at Apple...
on Aug 3, 2017 at 1:44:49 pm

[Tom Sefton] "I'd be very surprised if it was rebranded as an Apple product without a seriously large cheque being written."

Depends on which company were writing the check and for what reason. Apple has deep pockets.
Granted Hydrogen may be a niche product but so is Raven and so is Mac Pro (likely).



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Andrew Kimery
Re: Only at Apple...
on Aug 3, 2017 at 5:47:25 pm

IIRC Apple and RED had a previous partnership very early on, but interest/development on the Apple side fizzled rather quickly so the partnership didn't last very long.


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Tom Sefton
Re: Only at Apple...
on Aug 3, 2017 at 5:56:08 pm

Didn't know that - which product was it based around?

Co-owner at Pollen Studio
http://www.pollenstudio.co.uk


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Mathieu Ghekiere
Re: Only at Apple...
on Aug 3, 2017 at 6:35:25 pm

I think FCP 7 was the first to support RED RAW, with the whole Proxies that the REDOne made IN-camera or something. I remember it being something like that. It made Quicktime-Wavelot proxies in small and medium sizes in camera and if you opened up the R3D, it was in the same folder as the shot. And then Color could connect to the RAW. Or something, it's from 2008 so it's far and I only started working with R3D actively when FCPX supported it.

But this seems very curious. Apple put something on their website a while ago, a vacancy for someone in L.A. to work on pro workflows for their new Mac Pro Hardware, and Jarred Land says that they had to give Apple this to 'get' Pro Hardware from apple. Something like that. Vague, but very promising, in my opinion. I like both companies and RED has been very outspoken about Apple abandoning the Pro market a bit. If they sound very positive about new moves from Apple, I think it's a good sign.
(Although I don't doubt Apple's commitment immediately, with FCPX 10.3, the iMac Pro, the new Mac Pro that they talked about, etc etc)

https://mathieughekiere.wordpress.com


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