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Hardware Is Sexy, But It's Software That Matters

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Gerry Fraiberg
Hardware Is Sexy, But It's Software That Matters
on Oct 23, 2016 at 7:09:24 pm

Here's an observation of Apple from author Seth Godin as we await Thursday's announcement from Cupertino.

http://sethgodin.typepad.com/seths_blog/2016/10/hardware-is-sexy-but-its-so...



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Steve Connor
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 23, 2016 at 7:20:57 pm

The rumours also say that were are only getting new MacBooks and Macbook Pros, let's hope that's not true.


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Craig Seeman
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 23, 2016 at 11:27:47 pm

[Steve Connor] "The rumours also say that were are only getting new MacBooks and Macbook Pros, "

Why would that warrant the "Hello..." marketing given what it indicated when first used?



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Steve Connor
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 8:32:30 am

[Craig Seeman] "Why would that warrant the "Hello..." marketing given what it indicated when first used?
"


It depends what Apple think the spiritual successor to the Macintosh is?


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Craig Seeman
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 1:06:15 pm

[Steve Connor] "It depends what Apple think the spiritual successor to the Macintosh is?
"


My own guess would be the iMac. Maybe that would indicate two directions, a new lower priced entry level iMac and a higher end iMac Pro that people occasionally speculate about. To me at least, neither the MacBook Pro nor the Mac Pro warrant "hello..."



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Steve Connor
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 4:36:53 pm

http://www.macrumors.com/2016/10/24/eurasian-mac-listing/


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Darren Roark
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 23, 2016 at 11:56:16 pm

[Steve Connor] "The rumours also say that were are only getting new MacBooks and Macbook Pros, let's hope that's not true."

The workstation class CPUs that can control Thunderbolt 3 unfortunately aren't available yet. Unless Apple has them early somehow, if they don't announce a new Pro, that would be my guess as to why.


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Noah Kadner
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 3:06:58 am

For me it's the OS that matters. Or perhaps Seth hasn't had a chance to try what passes for the OS freebies that come on the Windows platform lately. Not even close...

Noah

FCPWORKS - FCPX Workflow
FCP Exchange - FCPX Workshops
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James Cude
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 5:02:08 am

Software is hard.


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Shawn Miller
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 5:48:22 pm

[Noah Kadner] "For me it's the OS that matters. Or perhaps Seth hasn't had a chance to try what passes for the OS freebies that come on the Windows platform lately. Not even close...

Noah"


Not following what you mean, Noah. Which OS freebies are you referring to and why are they important in choosing which OS to use?

Shawn



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Michael Gissing
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 11:26:11 pm

Personally the OS is far less important than the software I am using. So for me the priorities are software, hardware and then OS.

Once Resolve is open the OS has almost no significance. By choosing Win10 I can build powerful cheap up to date hardware which makes one hell of a difference to the performance of my chosen software. The OS is just the minor interface to that unless it crashes or makes it difficult to access hard drives. I have to say that WIN 10 with MacDrive and hardware choices with plenty of USB ports makes my job a lot easier.

I see no particular advantage to me to have MacOS. Ease of ProRes is one legit reason but not nearly as important as cost saving when upgrading hardware and GPUs


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Simon Ubsdell
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 5:01:59 pm

I like this from Seth's blogpost:

It's tempting to treat the user interface as a piece of fashion, some bling, a sort of jewelry. It's not. It's the way your user controls the tool you build. Change it when it stops working, not when you're bored with it. Every time you change the interface, you better have a really good reason.

It's good to know that Apple would never be lured down that path, would they?

Simon Ubsdell
tokyo productions
hawaiki


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Andrew Kimery
Re: Hardware Is Sexy, But It's Software That Matters
on Oct 24, 2016 at 7:00:40 pm

Apple has always been a hardware company (which is a big reason why the clones almost killed them). They provide Bootcamp so you can run Windows on your Mac. They provide iTunes for Windows so Windows users can have desktop/laptop support for their iDevices. Try to sell non-Apple computers that run OS X though and you will get sued into oblivion.


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