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The Moving Finger writes....

COW Forums : Apple Final Cut Pro X Debates

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Paul Dickin
The Moving Finger writes....
on Jul 1, 2011 at 11:40:24 am

...and, having writ,
Moves on: nor all thy Piety nor Wit
Shall lure it back to cancel half a Line...
"God hath numbred thy kingdome, and finished it."

Mostly its already been said, so as an editor, here it is as I see it ;-)

[Craig Seeman]
"There's something else behind this that we don't know about."

"Interesting that as late as May 17 they issues a ProKit update (7.0). So they were still releasing FCS bug fixes for something they were about to drop support for. Why the last hurrah?
The odd thing about this is not that the EOLd FCS but that they didn't have grace period. Something about this is certainly different. It does not follow their past patterns on EOL.
It can't be any absurd belief that people would replace FCS with FCPX.
Claiming it's "Apple arrogance" seems naive."

[Chris Jacek] "Apple is abandoning a promise that they made to continue offering an ongoing renewable license. And they did it without warning.I literally was sold this license and promise on a Monday, and it was discontinued on Tuesday, with no contingency plan. This is a case of a company that flippantly decided to instantly gut their existing licensing system with ZERO lead time, and offer NOTHING in the way of replacement, and NO INFORMATION regarding if and when they ever will. These is not the actions of a responsible company.

At the end of the day, it is QUITE clear that Apple wants to kill FCP 7, and burn the body."

[Richard Clark] "I have heard Randy first hand over the years, LAFCPUG and he is not about to allow a great product to die."

[Ben Holmes] " I'm pissed off Apple junked the goodwill I have with my customers - I differ in believing it's forever at this point. Value always wins - productivity always wins. FCPX could give us both."

[Russell Calkins] "Apple wants out of the Mix/Grade game ...mostly because Apple doesn't find it profitable, and didn't want to support it with volume sales that they (probably rightly) assumed 80-90% of their consumers didn't use anyway. Get over it.

They obviously underestimated how the pent-up demand for the new platform would turn to vitriol and massive backlash at a half-baked release. They fanned the flames for this for at least a year...and then didn't deliver something that was ready to go.

Apple is now focusing on "platforms", not software.
iOS is the perfect example. It's been beyond successful for them, and at this point, i think it's a universal corporate strategy. They're not going back, and they're not giving in.
They'll terminate the platform before they'll move backwards.

[Paul Dickin] "My prediction: Before even three years the Mac Pro and all conventional NLE products are axed (summarily, without warning) and FCP X is totally rolled into an iPad app for the new 'professionals', to edit iCloud footage for sale (huge revenue to Apple) from iTunes."

That's what I see that is the gist of the "something else behind this that we don't know about." ;-)

Phil Schiller was at the 'sneak peek' and has deliberately set this up according to Apple's master plan. :-(
FCP X is aimed at 'professional' editors - as an enabling technology to allow them to integrate their workflow into the brave new world of the Cloud - which is in its essence a non-linear 'story-telling' medium (Yes, get over it...).

From my point of view a 'professional' editor is someone who can cope with a huge pile of unsorted raw media - movies, images, audio - and sit down and turn it into a grippingly told story.
Most people can't do that - haven't got the concentration to do that.

So there will always be 'work' for focussed dedicated effective editors - though in the new scheme of things their 'timeline' may not always be not at all linear... :-)

In the short/medium term there will still need to be MBP/iMacs (NOT Mac Pros!) to upload the 8mbs iPhone/AVCHD footage to Apple's Cloud - as we do to YouTube today (edited at proxy res on the iPad, conformed in the cloud...).

So all you Avid/Adobe switchers, switch to Windows and HP workstations as well...

"The truth is in the Cloud" S. Jobs WWDC 2011

And that inverted Bowl we call The Sky,
Whereunder crawling coop't we live and die,
Lift not thy hands to It for help - for It
Rolls impotently on as Thou or I.

Rubáiyát of Omar Khayyám

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Michael Aranyshev
Re: The Moving Finger writes....
on Jul 1, 2011 at 12:26:40 pm

[Paul Dickin] "a non-linear 'story-telling' medium"

Sure. Just like DVD.

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Paul Dickin
Re: The Moving Finger writes....
on Jul 1, 2011 at 12:44:32 pm

[Michael Aranyshev] "Just like DVD."
DVD and BD are products of the old Hollywood way of imposing a technology for their own benefit.

But yes, the DVD of Momento - fabula/syuzhet - is an early stab at taking story-telling into the 21st century :-)

I also like Chabrol's 'À double tour' for its recursive storyline/editing. :-)

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Mark Suszko
Re: The Moving Finger writes....
on Jul 1, 2011 at 4:11:22 pm

Apple is now a phone company.

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Tangier Clarke
Re: The Moving Finger writes....
on Jul 1, 2011 at 8:51:00 pm

I agree in large part.

I make my living as an editor and on FCS. Sure, I am disappointed, but really like FCP X and have seen tremendous benefits in my workflow and for my job's near-term projects. I don't think that Apple is abandoning the pro. In fact, I have a problem with that term as I think it's a subjective and inconsistent in use. Perhaps Apple is reimagining what that pro (which includes prosumer) editorial space is and making the change now as it projects it's software and hardware goals in the coming years.

As for people jumping ship - it's going to happen without a doubt. Always does and always will as people don't want to accept change and the methods/motives behind it. I believe Apple will make up for those it loses in grand number and FCPX will be a trojan horse app in the long run in the way the iphone and iPad have been. It's been said that the big companies and studios and such will be the only home for pros (in paraphrase) , but as with iphones and iPads, when the vast numbers of people using FCPX and subsequent iterations, it's vast array of third party hooks, and the hardware that people will certainly want, I think it will be the business that will have to cave in to the populous to a certain (not necessarily total) extent. We're seeing that now. The iPhone and iPad has infiltrated business and IT departments where people thought it never would or could because they've become excellent personal devices and business devices. Not necessarily the best, but the preferred. FCP 1-7 had the same affect actually.

Believe me, FCPX did not meet my expectations, but in many ways it exceeded them and gave me a new way to perceive how I leverage information in my editorial workflow. Aside from learning new key commands, this version of FCP is akin to how I felt about Motion when it first came out - I could just work and not have the software in my face so much. I could play and experiment more and focus more on the creativity.

My FCP 7 still works. My Multibridge Pro 2 still works. I am not jumping ship just yet. I am admittedly hopeful and yet still wary of what my or may not come. Though with the power of computers these days, the sophistication of even simple AV and imaging tools, and general accessibility of communication tools and of course the internet, it's increasingly hard for studios to compete with a competent person or persons with their own gear and Apple knows this. Studios of many sizes have already downsized and closed for this very reason.

I like to think that's there's "pros" in many spaces of content creation. As technology levels the playing field even further and will continue to do so, FCP X on it's own doesn't need to be everything, but it Should be accessible to all these spaces via third party hooks. Think of it like iphone/iPad apps. Who would have thought that having mega applications on our desktops that do so much would be trickle down to having simple apps that just do specific things we need done and do it well.

Part of what I love about this industry is that it's constantly changing. That's what makes it fun. That what keeps me learning. Don't get me wrong, I've been looking at that Pr icon in my production suite with an itchy finger, but just out of curiosity to see what other's are talking about. I am having more fun learning FCPX cause it's new and shiny and stuff!



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