FORUMS: list search recent posts

The pre-nab editor's lounge panel on the state of editing.

COW Forums : Apple Final Cut Pro X Debates

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Aindreas Gallagher
The pre-nab editor's lounge panel on the state of editing.
on Apr 16, 2015 at 10:58:01 pm

http://www.fcp.co/final-cut-pro/articles/1641-the-2015-prenab-editors-loung...

for whatever reason, (surely some mistake) they consider FCPX a dead man walking, and across the panel, they state and with tons of body language and nods agree, that if adobe were to game out a profitable frictionless PPro software only level anywhere project/bin sharing ala Avid, then Avid is wilderbeest in the open too. Not sure how I feel about a total lack of competition to PPro, but its kind of staggering how fast adobe have pressed the issue.

Part of me never believed them when they said they were going to make it the photoshop of editing, not in the most rabid CS6 days, but not so sure at all now. The fact that avid almost bent the knee on storage interoperability would make you wonder. Its hard to conceive them doing that outside of a core hardware defence strategy in the face of large client PPro pressure.

there's no way Avid opened up their hardware to PPro out of the good of their heart. Also - from the editors on the panel, both Avid primarily in features and broadcast, both publicly expressed direct preference for premiere.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 16, 2015 at 11:26:47 pm
Last Edited By Oliver Peters on Apr 16, 2015 at 11:50:06 pm

Just to be clear, there was almost no discussion of FCP X, just before everyone gets their knickers in a wad. They had a show of hands of users in attendance, and noted a marked increase in PPro over last year and no increase in FCP X. In the two hours, there were a lot of interesting issues discussed, many of which had to do with the state of editing in general (especially in part 2).

This week at NAB, getting general impressions from the floor and other folks, Adobe definitely has the momentum. When you looked for NLEs used in other booths, the majority had PPro, and only a few with MC or FCP X. However, a lot of trash cans were in use.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index

Aindreas Gallagher
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 16, 2015 at 11:51:57 pm
Last Edited By Aindreas Gallagher on Apr 16, 2015 at 11:53:28 pm

for sure - it was tangential. Genuinely not doing (largely) an X knock here. I'm incompetent using it anyway. I shouldn't.
was just struck by the level of agreement around what adobe were likely engaged in, the producer citing uptake directly to the audience, even the bit at the end where they agreed it wasn't a 12 month outcome fait accompli. but the notion that they were agreeing on a slightly longer timeframe, which it really looked as though they were at the end, was crazy striking.
I don't think I've ever seen software do a two year roman advance like PPro? Mollinaire Paint and effect, Combustion, X-res from macromedia, a million 3D packages, none of that went anywhere - I can't recall a company stepping into any area so previously un-owned by them and owning it like this in donkey's years. At least it shows that adobe can really, really still turn it on. Project Candy is channelling full specification cube LUTs from your iphone capture to Premiere Pro for god's sake.
As a bend the knee subscriber at least this is all something to gawp at.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


Return to posts index


Mark Raudonis
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 12:54:47 am

Aindreas,

I can't speak for my colleagues on the panel that night, but I believe that there will NOT be ONE NLE to rule them all. Rather, I see a segmented market future with MANY different NLE's tuned to a particular kind of workflow or project. Here on the COW, and in this forum particularly, the tendency is to claim victory for one flag or the other. In my opinion, that's a bit myopic. After attending this year's NAB, I'm further convinced that the notion of "One NLE is best" will NOT be the case. As one NLE rises, so falls another. And so on. And so on. You're going to see even more of that in the coming years. As evidence I point to the fact that Resolve (as an editor) wasn't really in the discussion last year. This year... everyone's talking about it.

Mark



Return to posts index

Bill Davis
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 5:32:52 am

Since we all love to read tea leaves. What does everyone make of the fact that last year, the vast majority of the building branding at NAB was Adobe. This year that was gone and it was largely BlackMagic. I know it's just one aspect of marketing, but it seems that over the the past few months, I've seen a large scale back. Knowing advertising a bit, it might all be just a specific campaign end. But typically if your campaign is driving the growth you need in a market segment, you keep going. I was just surprised. Then again with 38 new products to promote, maybe BMD just came calling with cash. Tea leaves for sure. Kinda missed being able to spend more time in the press room this year.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index

Walter Soyka
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 6:03:16 am

[Bill Davis] "What does everyone make of the fact that last year, the vast majority of the building branding at NAB was Adobe. This year that was gone and it was largely BlackMagic... Knowing advertising a bit, it might all be just a specific campaign end... maybe BMD just came calling with cash."

Adobe's not slowing down -- they're advertising Photoshop on TV. Have you seen the ad yet?

Dream On:






Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive [twitter]   |   RenderBreak [blog]   |   Profile [LinkedIn]


Return to posts index


Jeremy Garchow
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 12:15:05 pm

That's a pretty great spot!


Return to posts index

Aindreas Gallagher
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 3:56:05 pm

such a cracking spot.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


Return to posts index

Shawn Miller
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 5:03:34 pm

[Walter Soyka] "

[Bill Davis] "What does everyone make of the fact that last year, the vast majority of the building branding at NAB was Adobe. This year that was gone and it was largely BlackMagic... Knowing advertising a bit, it might all be just a specific campaign end... maybe BMD just came calling with cash."

Adobe's not slowing down -- they're advertising Photoshop on TV. Have you seen the ad yet?"


I hadn't seen that... slick. Though, it's weird seeing a TV commercial for Photoshop.

Shawn



Return to posts index


Bill Davis
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 3:01:39 am

Ah, so Broadcast TV is where the ad budget went.

Photoshop via TV. Interesting.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index

TImothy Auld
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 10:51:32 pm

I'm not sure we were at the same show.

Tim


Return to posts index

Mike Parfit
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 5:17:51 pm

Yes! Resolve.

I'm an FCP7 person, and have been cutting in Avid, Premiere, and X lately -- but now it's Resolve 11. (Proxies and 16-bit audio seem to help the playback problem.) I like Resolve a lot. Possibly best. I think it feels easy because there's a lot of FCP 7 here.

It's a bit like a Brit getting off the plane in New Zealand and renting a car. Ahh. The turns are easy.

I just hope they get 12 out quickly, and it works as promised.

Mike


Return to posts index


Aindreas Gallagher
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 17, 2015 at 7:49:23 pm

[Mark Raudonis] " I'm further convinced that the notion of "One NLE is best" will NOT be the case. As one NLE rises, so falls another. And so on. And so on."

Absolutely yes for sure - for the amount I actually know at all - was only half looking to stir it up from the cheap seats..

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


Return to posts index

TImothy Auld
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 1:45:21 am

I saw Premiere Pro almost exclusively. Avid around their own booth. I saw FCPX nowhere on the floor - and it is a million square feet so I invite anyone to correct me in that regard. Adobe has clearly taken the lead. I got a lot of useful information on the floor from the Adobe folk. But if you try to find answers on Adobe's online resources then good f**king luck. Adobe's online resources (which are the only place they are available) are completely and absolutely useless. Respond to that Dennis Radeke.

Tim


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 3:05:35 am

[TImothy Auld] "I saw FCPX nowhere on the floor - and it is a million square feet so I invite anyone to correct me in that regard."

FCP X pods were visible in pockets. I remember seeing it at Sony, Panasonic, AJA, Eizo and a number of other places.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index


TImothy Auld
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 3:33:17 am

I stand corrected.

Tim


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 3:40:19 am

[TImothy Auld] "I stand corrected."

Admittedly X was certainly not front and center in these booths. Although I got a sense that no NLE was as prominent in other booths as they had been in past years. In general, I did not feel like this show was especially focused on post. A lot of the new products throughout were infrastructure items, like converters for SDI-to-IP and IP routing. The reason IP is attractive as a change from SDI is file-based production and post, but also support for 4K and 8K production.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index

Herb Sevush
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 2:50:30 pm

[Oliver Peters] " A lot of the new products throughout were infrastructure items, like converters for SDI-to-IP and IP routing. The reason IP is attractive as a change from SDI is file-based production and post, but also support for 4K and 8K production."

Pardon my stupidity, but what is IP routing?

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 3:02:40 pm

[Herb Sevush] "what is IP routing?"

Using ethernet to replace SDI for routing and signal distribution functions.

http://www.quantel.com/repository/files/whitepapers_10_facts_ip_routing_e12...

http://www.grassvalley.com/products/nvision_8500_router_ip_gateway

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index

Bill Davis
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 9:55:38 pm

[Oliver Peters] "A lot of the new products throughout were infrastructure items, like converters for SDI-to-IP and IP routing. The reason IP is attractive as a change from SDI is file-based production and post, but also support for 4K and 8K production."

Amen to this! (And nice getting time to chat with you in my brief foray into the press room this year, Oliver!)

The Quantum presentations were among the most interesting to me - seeing how 4k and up to 8k requires orders of magnitude new infrastructure not only to store, but to manage and access content pools in large scale collaborative operations was fascinating.

The FCPWorks site will have the Quantum Alex Grossman video up in the next few days. It's worth watching.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 11:17:26 pm

[Bill Davis] " (And nice getting time to chat with you in my brief foray into the press room this year, Oliver!)"

Good to chat with you, too.

[Bill Davis] "The Quantum presentations were among the most interesting to me - seeing how 4k and up to 8k requires orders of magnitude new infrastructure not only to store, but to manage and access content pools in large scale collaborative operations was fascinating. "

It was a good show to see just how difficult 4K and 8K really is on a facility scale. I ran across the guys from Open Drives. They built the hot-rodded storage system used by Fincher's team on "Gone Girl". The system gets some amazing throughput.

I spoke with some of my LA facility friends who are actually posting 4K series. Seems that the Resolve systems are giving them problems with 4K content, whereas Baselight handles it in stride. Always good to separate marketing from reality.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index

Bill Davis
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 18, 2015 at 11:51:09 pm

[Oliver Peters] "I spoke with some of my LA facility friends who are actually posting 4K series. Seems that the Resolve systems are giving them problems with 4K content, whereas Baselight handles it in stride. Always good to separate marketing from reality."

Interesting Oliver,

I too heard some grumbling about how parts of the BlackMagic ecosystem are showing some stress.
I know that this year they were gleeful to announce 38 new products for NAB 2015, but I gotta wonder if that pace of development is overly torrid to allow them to buff them all up to the level customers might expect.

I honestly hope they do. Because Grant's thinking is obviously right in line with where the market appears to want to go.

And they certainly managed to capture the "big buzz" once again this year.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index

Michael Gissing
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 19, 2015 at 12:48:38 am

[Oliver Peters] "I spoke with some of my LA facility friends who are actually posting 4K series. Seems that the Resolve systems are giving them problems with 4K content, whereas Baselight handles it in stride. Always good to separate marketing from reality."

Love to know what those problems are and what hardware differences there might be. Having just dropped a Titan X card into my PC I have had a marked performance jump. Are they comparing similar hardware configs? It is folly to think just because Resolve is cheap or free that you can also go cheap on hardware.

Or is it software. Important distinction so people don't slag off at the pace of software developments when that may not be the issue at all.


Return to posts index

Oliver Peters
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 19, 2015 at 1:12:52 am

[Michael Gissing] "Love to know what those problems are and what hardware differences there might be. Having just dropped a Titan X card into my PC I have had a marked performance jump. Are they comparing similar hardware configs? It is folly to think just because Resolve is cheap or free that you can also go cheap on hardware. "

It's a house doing top-level commercial and feature work. They are running fully-equipped Windows and Linux Resolve systems as well as Baselight 8 units. So, I don't think cheap hardware is the issue.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


Return to posts index

Michael Gissing
Re: The pre-nab editor's lounge panel on the state of editing.
on Apr 19, 2015 at 1:45:40 am

If they are running on the same hardware then that is interesting. A critical thing for 4k is enough RAM on the GPU. Until the Titan X card came out there weren't that many GPUs with enough RAM on board for 4k or bigger files.


Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]