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Craig Seeman
Avid ProTools free coming
on Jan 23, 2015 at 7:31:15 pm

ProTools First.
http://www.redsharknews.com/audio/item/2324-avid-lets-you-have-pro-tools…...

I wonder what the feature set will look like. So Avid bit off a bit of the Resolve free thinking it seems.

Just a shoot from the hip but I wonder if it makes sense for Avid to make MC fee and charge more for the Symphony upgrade. Probably not at the moment given the value for specific niche workflows but...



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David Mathis
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:02:22 pm

I wonder if this is some marketing ploy to get those considering Adobe CC to switch to Avid instead. I doubt seriously that MC will have a free version but one never knows. Just look at at what BMD did with Fusion -- no subscription model, free version is fully featured thogh not to the level of the Studio package. Somewhat surprised they have not entered into the audio side of the equation. Then again, that could change. What a strange year it has been!


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Craig Seeman
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:27:24 pm

It really seems that there's a general trend for companies that develop post production software and hardware, that software is designed to sell hardware purchase.

Consider that Avid gets much bigger money selling Pro Tools hardware. Blackmagic also sells hardware, Edit Share (Lightworks) also hardware. Apple too.

Most have free versions with a paid version with a few more features.

It seems the companies move to cheap or free. While FCPX isn't free, to date there's never been paid follow up release.

While there's still important uses for Avid MC outside of Unity/Isis system, there's now a large number of quickly improving NLEs and sooner or later someone(s) are going to get close to Avid collaboration ability outside of their dedicated hardware.

Adobe is software only and they're subscription, not purchase.



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Oliver Peters
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:30:21 pm

I think with Apple, the correct analogy is iMovie - then FCP X, and GarageBand - then Logic.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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TImothy Auld
Re: Avid ProTools free coming
on Jan 26, 2015 at 11:40:55 pm

Oh my Goodness, yes.

Tim


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Oliver Peters
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:28:07 pm

[David Mathis] "I wonder if this is some marketing ploy to get those considering Adobe CC to switch to Avid instead."

Hardly. It's a move designed to attract the much vaunted "next generation".

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Craig Seeman
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:29:58 pm

[Oliver Peters] "Hardly. It's a move designed to attract the much vaunted "next generation"."

And possibly sell them ProTools hardware as they progress in their careers.



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Oliver Peters
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:30:53 pm

[Craig Seeman] "And possibly sell them ProTools hardware as they progress in their careers."

Absolutely.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Andrew Kimery
Re: Avid ProTools free coming
on Jan 23, 2015 at 8:42:01 pm

Avid doesn't have a great track record with free or lite versions of its software (Avid Free DV, ProTools LE?) so it will be interesting to see how it goes this time around.


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Mark Raudonis
Re: Avid ProTools free coming
on Jan 24, 2015 at 4:24:07 am

How do you measure the success of a "free product"? I have an idea, but I'd love to hear
the opinions from this group.



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Paul Figgiani
Re: Avid ProTools free coming
on Jan 24, 2015 at 4:44:17 am

The fine print for the free version is very disappointing. From what I gather - you're limited to 4 active Projects stored in the cloud. No support for video. No support for third party plugins ...

See here:

Info at Pro Tools Expert

And the existing professional user base is just going crazy over their newly announced pricing/subscription model. I've read a ton of comments by music producers stating that they've had it and they're moving to Logic X. The Post guys are (at least for now) rolling with it.

I run PT 11 here. I have 'till the end of the year to decide whether I'll be paying a monthly or yearly fee.

-paul.


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Craig Seeman
Re: Avid ProTools free coming
on Jan 24, 2015 at 7:05:45 am

Feature comparison on Avid's site.
http://www.avid.com/US/products/pro-tools-software-comparison-table



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John Rofrano
Re: Avid ProTools free coming
on Jan 25, 2015 at 3:06:52 pm
Last Edited By John Rofrano on Jan 25, 2015 at 3:51:19 pm

[Craig Seeman] "Feature comparison on Avid's site."
It's very interesting that they say, "Singers, songwriters, and musicians who are new to audio recording, or musicians who have always wanted to try Pro Tools" Try? Try? Yea, it's just a free trial limited to 3 projects with build-in plug-ins. It will be interesting to see how this works but it looks like it's really a new subscription based cloud service to me. Very cleaver marketing but Avid's strategy is cloud so it makes sense that they would do this.

Avid already has a free version called ProTools SE that they give away with various audio devices (I have a copy). This is something entirely new to feed their subscription based services. I just signed up to be notified when it's available and they take you to a page that says:
  • See Cloud Collaboration in action, coming soon to Pro Tools | First
So this is definitely lining customers up for buying more cloud based services. I'll know more once they notify me and I download it and see what the real cost is for this "free" version. ;-)

~jr

http://www.johnrofrano.com
http://www.vasst.com



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John Rofrano
Re: Avid ProTools free coming
on Jan 25, 2015 at 2:53:24 pm

[Paul Figgiani] "And the existing professional user base is just going crazy over their newly announced pricing/subscription model. I've read a ton of comments by music producers stating that they've had it and they're moving to Logic X. The Post guys are (at least for now) rolling with it. "
I just got an email from Cakewalk that they are starting a subscription based service for their DAW as well. It seems that Logic X is the only DAW you can "own" anymore. Subscriptions may be fine for big corporations who would rather have the expense than capital investment but it can be death for small independents like myself. Imagine if every plug-in developer moved to a subscription based model? Soon you'll be paying $1,000 each month in subscriptions just to keep your computer functioning. It's madness!!!

I'm glad I bought Logic X instead of ProTools. I bought it because Logic is more of a music composers tool than ProTools is but the fact that I don't have to pay a monthly fee would have been enough for me.

~jr

http://www.johnrofrano.com
http://www.vasst.com



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Shawn Miller
Re: Avid ProTools free coming
on Jan 26, 2015 at 3:05:27 am
Last Edited By Shawn Miller on Jan 26, 2015 at 3:22:07 am

[John Rofrano] "I just got an email from Cakewalk that they are starting a subscription based service for their DAW as well."

Yes, but after 12 months, you get to keep whichever version of the software you've subscribed to. You can pay full price upfront for a year long membership, or you can pay the monthly subscription fee... the only catch is that the software won't be permanently activated if you subscribe for less than 12 consecutive months.

http://www.cakewalk.com/Products/SONAR/Membership

Shawn



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John Rofrano
Re: Avid ProTools free coming
on Jan 26, 2015 at 12:55:22 pm

[Shawn Miller] "Yes, but after 12 months, you get to keep whichever version of the software you've subscribed to."
This is what Adobe is missing. I can live with that but not with Adobe's "you stop paying it stop's working" mentality.

~jr

http://www.johnrofrano.com
http://www.vasst.com



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Shawn Miller
Re: Avid ProTools free coming
on Jan 26, 2015 at 5:46:35 pm

Yes, I agree. I think a lot of us would welcome a buyout option for Creative Cloud software. Hopefully, Adobe is at least considering the possibility.

Shawn



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John Rofrano
Re: Avid ProTools free coming
on Jan 26, 2015 at 8:44:47 pm

[Shawn Miller] "Hopefully, Adobe is at least considering the possibility. "
I don't see any reason why they would. The whole idea of CC was to provide a continuous revenue stream from year to year. Allowing people to opt-out would upset that stream and decrease their earnings. On no... they have customer right where they want them and they're not letting go. (sorry for getting off-topic)

~jr

http://www.johnrofrano.com
http://www.vasst.com



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Shawn Miller
Re: Avid ProTools free coming
on Jan 26, 2015 at 11:27:03 pm

[John Rofrano] " [Shawn Miller] "Hopefully, Adobe is at least considering the possibility. "

I don't see any reason why they would. The whole idea of CC was to provide a continuous revenue stream from year to year. Allowing people to opt-out would upset that stream and decrease their earnings. On no... they have customer right where they want them and they're not letting go. (sorry for getting off-topic)"


I don't think a company like Adobe leaves many options off the table. To the public, it may be one vision, one direction one unified front. Behind the scenes... who can say. I wouldn't be at all surprised if Adobe was watching the field and taking notes on how others are doing subscriptions, with an eye to changing/improving it's own programs. If it becomes clear that a subscription only model is less effective (profitable) than a buyout/membership model, then I don't doubt that Adobe will change in a second. In short, they may be more flexible than you imagine... or less than I imagine... no one outside of Adobe's management can say for sure.

Shawn



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Andrew Kimery
Re: Avid ProTools free coming
on Jan 24, 2015 at 7:20:02 am

[Mark Raudonis] "How do you measure the success of a "free product"?
"


By how much it gets people to pay for your 'not free' products?


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Gustavo Bermudas
Re: Avid ProTools free coming
on Jan 24, 2015 at 7:53:04 am
Last Edited By Gustavo Bermudas on Jan 24, 2015 at 7:54:20 am

For me it's insane that still the ProTools version has no 5.1 mixing capabilities, and for that you have to go to HD and pay a high premium, while any video program now does it as an afterthought. It's certainly not a hardware issue. They need to come back to 2015 instead of getting lost in the cloud


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John Rofrano
Re: Avid ProTools free coming
on Jan 25, 2015 at 2:36:34 pm
Last Edited By John Rofrano on Jan 25, 2015 at 3:47:57 pm

[Andrew Kimery] "By how much it gets people to pay for your 'not free' products?"
+1

What other measure is there? Companies are in business to make money so generating cash flow has to enter the equation at some point.

It looks like Avid's strategy here is "give away the razor and make it up on the blades". This is not so much ProTools for free as it is a new cloud-based offering called ProTools | First built from the ProTools source that requires that you purchase plug-ins from their marketplace (no, your 3rd party plug-ins do not work like they do with the "real" ProTools) and you have to purchase space to store your projects past the first 3. As the name suggests, Avid is hoping this is the "First" or "Entry" version of a new cloud based ProTools designed to lower the bar of entry and hook customers into buying more of their cloud services.

So the measure of success for this "free" offering is how many people who sign up and download it actually buy more cloud storage and plug-ins from the marketplace.

~jr

http://www.johnrofrano.com
http://www.vasst.com



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Helge Tjelta
Re: Avid ProTools free coming
on Jan 29, 2015 at 9:28:43 am

People have to be aware:

Pro Tools First is major disaster

- can only save projects to cloud
- can't open/save normal pro tools sessions
- can't import/export to normal PT
- can't use normal plugins, only in-app purchase
-etc-etc

This is worse than Garageband compared to Logic.


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John Rofrano
Re: Avid ProTools free coming
on Jan 29, 2015 at 12:23:37 pm

You have to understand the target market for Pro Tools | First. It's for "first" time users. So they don't care that they can't use existing plug-ins or Pro Tools projects because they don't have any. I'm not sure they will understand the cloud aspect so that may surprise them later. If they decide to upgrade to the full Pro Tools later and the plug-ins that they purchase don't work, they will be very angry. So there is the potential for a lot of disappointed customers later on. We'll have to see how this all works when it's finally available.

~jr

http://www.johnrofrano.com
http://www.vasst.com



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Craig Seeman
Re: Avid ProTools free coming
on Jan 29, 2015 at 4:21:29 pm

It's quite possible that the "First" in the name not only refers to first time users but the first of major changes to the higher end versions of ProTools. Perhaps it's their iMovie processor to their FCPX. Granted not so radical but it's possible this how they're looking at plugins and projects going into the future.



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