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Panavision acquires Light Iron

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Walter Soyka
Panavision acquires Light Iron
on Dec 3, 2014 at 6:40:57 pm

A post-production company which moved on-set is now owned by a camera rental company.

http://variety.com/2014/artisans/news/panavision-acquires-light-iron-post-1...

Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive [twitter]   |   RenderBreak [blog]   |   Profile [LinkedIn]


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Andrew Kimery
Re: Panavision acquires Light Iron
on Dec 3, 2014 at 6:53:17 pm

Wow, very cool. That's one way for Light Iron to help spur industry adaption of their tech. I hope it works out for both Panavision and Light Iron.


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Lance Bachelder
Re: Panavision acquires Light Iron
on Dec 3, 2014 at 7:04:05 pm

It will be interesting to see if their customers are going to nudged toward FCPX to get the most out of Live Play as Cioni has stated...

It was at a Vegas premiere that I resolved to become an avid FCPX user.

Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
http://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1


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Eric Santiago
Re: Panavision acquires Light Iron
on Dec 3, 2014 at 7:46:21 pm

Met him at NAB 2011 at his booth.
Super nice guy with a passion to help and teach users.
Much deserving.


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Bill Davis
Re: Panavision acquires Light Iron
on Dec 3, 2014 at 9:07:14 pm

The real nightmare is when GE Capitol buys up Panavision, plus either ADOBE or AVID.

That's the day I retire.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


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Dennis Radeke
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 9:52:33 pm

[Bill Davis] " The real nightmare is when GE Capitol buys up Panavision, plus either ADOBE or AVID."

That would be interesting for sure. ;-) Unlikely to happen though and completely implausible for Adobe. Besides, its Comcast that has the majority share of NBC and other entertainment properties these days, not GE.


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Jeremy Garchow
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 10:34:27 pm

[Dennis Radeke] "Besides, its Comcast that has the majority share of NBC and other entertainment properties these days, not GE."









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Bill Davis
Re: Panavision acquires Light Iron
on Dec 5, 2014 at 4:48:32 am

Dennis

In the new American consolidated corporate culture, I guess we're supposed to be content that we still have six firms divvying up the media pie rather than just one or two.

Do their ownership IDs actually matter? I suspect not even a tiny bit.

I remember when AT&T was an actual company before it became an IP brand.

Shows you how old I am.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


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Dennis Radeke
Re: Panavision acquires Light Iron
on Dec 5, 2014 at 11:02:43 am

[Bill Davis] "
In the new American consolidated corporate culture, I guess we're supposed to be content that we still have six firms divvying up the media pie rather than just one or two."


It's not even really 6, more like 5 as Sumner Redstone basically owns both Viacom and CBS which are considered 2 of those 6: Sumner Redstone


[Bill Davis] "
Do their ownership IDs actually matter?"


Yes, they do matter and facts are valuable of themselves so I was just pointing it out.

Dennis


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Dan Stewart
Re: Panavision acquires Light Iron
on Dec 3, 2014 at 11:19:29 pm

Panavision and reasonably priced consumer software is not something I would lose any sleep over happening..



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Lance Bachelder
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 1:40:55 am

Thanks Einstein

It was at a Vegas premiere that I resolved to become an avid FCPX user.

Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
http://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1


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Jeremy Garchow
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 1:52:46 am

[Lance Bachelder] "Thanks Einstein"

I've been called worse, but I'll take it.


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Andrew Kimery
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 12:01:54 am

[Lance Bachelder] "It will be interesting to see if their customers are going to nudged toward FCPX to get the most out of Live Play as Cioni has stated..."

It might, but since the connection between Live Play and FCPX is only an XML I'd imagine editors using PPro (or FCP 7) could just import it natively and Avid editors could run it through an XML to AAF converter first.


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Jeremy Garchow
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 12:21:57 am

[Andrew Kimery] "It might, but since the connection between Live Play and FCPX is only an XML I'd imagine editors using PPro (or FCP 7) could just import it natively and Avid editors could run it through an XML to AAF converter first.
"


There's more than just FCPXML support (pic):



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Andrew Kimery
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 12:34:54 am

[Jeremy Garchow] "There's more than just FCPXML support (pic):"

Ah, nice catch. I'll start calling you Eagle Eye Garchow.


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Jeremy Garchow
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 12:46:23 am

[Andrew Kimery] "Eagle Eye Garchow"

I've been called worse, so, I'll take it.


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Oliver Peters
Re: Panavision acquires Light Iron
on Dec 4, 2014 at 1:38:58 am

Panavision is primarily a rental operation these days. They own a range of digital cameras some of which they've "Panavised". The money is in the lenses. LightIron does a nice business in renting location DIT gear (of which LivePlay is part). Part of that front-end service includes servers to host dailies.

Cioni has stated in a number of videos that LI rents a lot of Avid systems to production companies. Of course, they also have a number of Quantel DI suites. While Cioni has been a big advocate for X, the reality is that this combination forms a start-to-finish location and editorial rental service, with DI at the tail end. Specific NLEs are really a minor part of it and there's no benefit to LI of "pushing X" unless that's in service to client requests.

So, Panavision provides production/camera strength, which is complemented by LI's DIT/post strength.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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