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Craig Seeman
Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 1:26:01 pm

Hamburg ProMedia FCPX products "temporarily unavailable"
http://hamburgpromedia.com/products/product-not-available.php

Rumors are that product line has been acquired.



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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 8:21:31 pm

[Craig Seeman] "Rumors are that product line has been acquired."

By what entity?


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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 10:35:52 pm

[Jeremy Garchow] "By what entity?"

Not sure yet but "temporarily unavailable" wording changed to
"We appreciate your interest, but we are no longer able to offer solutions for Final Cut Pro."

So something is up and seems to be in the process of changing. I don't think this sounds like it's simply been discontinued. I'll keep digging.



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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 10:55:45 pm

It seems a few people are retweeting a rumor that speculates Apple bought it.



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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 10:56:39 pm

Really? I hope so. Their products are fantastic.


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Oliver Peters
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 3, 2014 at 11:15:27 pm

This, coupled with the Sapphire Edge situation, makes one wonder whether others will drop their FCP X products, too. The X market is large, but generally it's a market of individuals not enterprises. This makes it tough for plug-ins and add-ons that cost close to or more than the host. I suspect you'll see other effects developers drop support and I wouldn't be surprised for some of the utilities to go, as well. For instance, I wonder how the sales have gone for X2Pro? That's a pretty specialized tool, as well. These tools make sense in larger facilities, but I doubt many individuals buy them.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Marcus Moore
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 1:46:15 am

I think that's a pretty big stretch from two potentially unrelated announcements. Sapphire Edge wasn't exclusively a FCPX plugin, so I don't think it's EOL'ing means anything about the health of FCPX plug-ins.

Any FCP X editor who has to pass off sound to ProTools owns X2Pro. I think that means a lot of people, myself included.


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Charlie Austin
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 1:57:14 am

[Marcus Moore] "Sapphire Edge wasn't exclusively a FCPX plugin, so I don't think it's EOL'ing means anything about the health of FCPX plug-ins."

It also didn't support CC, so there's that. Based on the price, I'm not sure why anyone who could afford it or needed it wouldn't just get the full version 7.

-------------------------------------------------------------

~ My FCPX Babbling blog ~
~"It is a poor craftsman who blames his tools."~
~"The function you just attempted is not yet implemented"~


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Oliver Peters
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 2:20:22 am

[Marcus Moore] "so I don't think it's EOL'ing means anything about the health of FCPX plug-ins."

My point is that the market of FCP X users, who will actually pay more than $20 or $50 for a few single-purpose plug-ins, is probably more limited than many developers had hoped, based on previous FCP 7 experience. I'm speculating, of course, but I would imagine some are rethinking their R&D investment.

[Marcus Moore] "Any FCP X editor who has to pass off sound to ProTools owns X2Pro"

Actually, based on the sense I get from the "destroying" thread, I rather think that editors using FCP X - and sending files to a Pro Tool mixer - is an extremely limited subset of overall FCP X users.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Marcus Moore
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 2:45:58 am

I think overall I've found "newer" editors reluctant to purchase plugins, regardless of platform. Only once you've been working for a while and realize the value of your time do you realize how little spending tens or hundreds of dollars on something that will save you hours of your time. That was certainly my rational when I plunked down $800 for RX3 Advanced.

Regardless, I'm not sure you're supposition is correct - I see more support for FCPX since NAB, not less. Red Giant Universe and Primatte, MochaPro, Tangent FX, all the high end tools from Intelligent Assistance, LUT utilities from Colour Grading Central, iZotrope... and those are just recent ones off the top of my head.

I don't think the overall FCP X market is as mature as the final years of the Legacy market, certainly. But It seems to be a healthy one, and one that's growing, not shrinking.


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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 2:58:24 am

[Oliver Peters] "My point is that the market of FCP X users, who will actually pay more than $20 or $50 for a few single-purpose plug-ins, is probably more limited than many developers had hoped"

RedGiant has what might be a reasonable business model with $10/mo $99/yr $399/lifetime model.
FXFactory (interesting note that NoiseIndustries now redirects) is $399 and/or a bunch of third party plugins.
CoreMelt is $199 and/or a bunch of additional plugins.

Of course we have no idea how well any of the above are doing but Sapphire Edge at $199 was in a similar range. I suspect the failure of FXCentral though meant there wasn't a significant growing revenue stream. This is especially so since SEdge didn't support Adobe CC (OTOH Sapphire does).

I wouldn't be surprised if BorisFX dropped BCC support for FCPX which is still on version 8 while 9 has been out for some time for other products.



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Bill Davis
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 6:16:34 am

[Craig Seeman] "Rumors are that product line has been acquired."

I saw that page last night on FCP.co.

But when I typed Hamburg Pro Media into Google - It loaded the site and it appears that all the regular tools are still being sold and supported - INCLUDING the Mac versions.

So I'm curious where this live page is?

I couldn't find it.

Is it just me?

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


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Patrice Freymond
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 6:25:10 am

IMF Player still very much there and Mavericks compatible.

Could it be that they simply meant Final Cut Pro 7 ?

Patrice Freymond

Editor  Certified Trainer FCP7/X
Post Consultant

Always learning...


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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:14:07 pm

The player and some helper apps are still being sold, but The MXF suite is gone.

It does appear something is happening, it wasn't just killed and folded up.

Sorry, Oliver. The conspiracy seems to be a farce! ;)

Jeremy


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Oliver Peters
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:16:10 pm

I'm not sure what conspiracy you are talking about. Nothing I mentioned. In fact your comment reinforces what I was saying - that FCP X was not a good business opportunity for them.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:28:59 pm

[Oliver Peters] "FCP X was not a good business opportunity for them."

But may be for somebody else. I think that's why there's speculation Apple bought the suite. Apple doesn't need to make the specific suite "profitable" but it would otherwise as value to FCPX to the small portion of the market that does need it.



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Oliver Peters
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:31:49 pm

I agree that Apple could be an option. But now you are tossing out a "conspiracy theory". ;-)

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:37:17 pm

The conspiracy that companies have "dropped" fcpx support.


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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:26:23 pm

Mac support is still there. it's only MXF FCPX support that's gone. Specifically the AS-11 MXF suite is gone.
http://hamburgpromedia.com/products/product-not-available.php
but you'll still see AVC Intra still there.
http://hamburgpromedia.com/products/mxf4mac/codecs/avc-intra-codec.php

This is (was) the full suite functions.
http://www.atreid.com/media/AS-11_Suite_Workflow_Guide.pdf
and FCP.com description
http://www.fcp.co/final-cut-pro/news/1043-exporting-from-fcpx-for-broadcast...

I don't doubt we'll find out where it landed during IBC.



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Oliver Peters
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:29:14 pm

Of course, in light of the BBC news, it will be interesting to see how they handle it without these tools. OTOH, Apple has been trying hard to kill off MXF, so maybe BBC will also adopt a more-ProRes-based workflow.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 12:35:39 pm

There was a full MXF/GXF import and export suite (ImEx Suite) of products that allowed import and use of MXF media as well as export in and out of fcp7 and then on to fcpx.

That is no longer available and it's disappeared from their website.

AVC-Intra encode is a separate product as is as-11.


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Craig Seeman
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 1:05:55 pm

[Jeremy Garchow] "There was a full MXF/GXF import and export suite (ImEx Suite)"

Yes, that's gone as well.
http://www.atreid.com/media/ImEx_Suite_MXF_Import_FCP_X_Workflow_Guide.pdf

But AS-11 is definitely gone as well.

Personally I don't think these were simply discontinued. I'm inclined to believe some variation will resurface.
Various Sony cameras still use codecs wrapped in mxf



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Jeremy Garchow
Re: Hamburg ProMedia FCPX products "temporarily unavailable"
on Sep 4, 2014 at 3:27:27 pm

[Craig Seeman] "Personally I don't think these were simply discontinued. I'm inclined to believe some variation will resurface.
Various Sony cameras still use codecs wrapped in mxf"


That's what I am saying, too. They didn't just "drop" fcpx support or fcs3 support, something happened. They were bought, or they sold, or some other type of merger. By whom, I have no idea, I really do hope it's Apple. I've used MXF4Mac for a very long time and they make great products.


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