FORUMS: list search recent posts

Apple's User Numbers for Final Cut Pro - A History

COW Forums : Apple Final Cut Pro X Debates

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
Franz Bieberkopf
Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 3:09:12 am

There's been more discussions of FCP X user numbers recently.
http://forums.creativecow.net/readpost/335/67764
http://forums.creativecow.net/readpost/335/71974
http://forums.creativecow.net/readpost/335/71696
http://www.philiphodgetts.com/2014/08/avid-is-the-most-used-nle/#more-14590

Though I think user numbers are of limited value, it has become a bit of an interest to me (particularly in light of how secretive and vague the various developers tend to be, and in light of the sometimes outrageous claims here). I dug into past announcements from Apple in order to sketch the shape of the numbers that we do know (even including a graph!), and thus the growth curves over the past 15 years.


THE NUMBERS - SOURCES
(I've stuck to Apple or sources directly quoting Apple announcements, unless indicated.)

1999 spring (Final Cut Pro 1.0 introduced)
https://en.wikipedia.org/wiki/Final_cut_pro#History

2001 spring
"… Final Cut Pro sold around 120,000 seats in that period [the first 2 years]"
Phillip Hodgetts (unverified - I have no idea where this number came from)
http://www.philiphodgetts.com/2014/08/avid-is-the-most-used-nle/#more-14590

2007 spring (Final Cut Pro 6 released)
"…specifically designed to enable the rapidly growing community of over 800,000 Final Cut editors worldwide …"
http://www.apple.com/pr/library/2007/04/15Apple-Unveils-Final-Cut-Studio-2....

2008 spring
"… [Apple] told TVB Europe that the Apple had sold its millionth Final Cut Pro license …"
http://www.macnn.com/articles/08/05/01/1m.fcp.licenses.sold/
(This is notable since it is one of the rare instances of Apple indicating sales rather than "users".)

mid 2009 (Final Cut Pro 7 released)
"“With 1.4 million users and 50 percent of the market, Final Cut Pro is the number one professional video editing application,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing."
http://www.apple.com/pr/library/2009/07/23Apple-Updates-Final-Cut-Studio-wi...

2011 spring (Final Cut Pro X unveiled)
"We've now crossed, at the end of last year [2010] over 2 million final cut pro users. What's significant about that is not just the number, but frankly the angle on the top of the graph here. What we're doing is we're growing that base faster than ever before."
Richard Townhill (unconfirmed), Director of Pro Video Product Marketing
http://www.ustream.tv/recorded/13961499 (approx 9mins)
http://www.macrumors.com/2011/04/13/video-of-final-cut-pro-x-introduction-n...
(Note that Phillip Hodgetts claims elsewhere that these are 1.5 million unique registrations and 2 million seats, though he provides no source nor reason for this.)

2012 spring
"Apple notes that there are now more editors working with FCP X than with Final Cut Pro 7."
http://www.postmagazine.com/Press-Center/Daily-News/2012/Apple-reveals-futu...

2014 spring
"Apple announced today that they had more than one million separate installations of Final Cut Pro X."
http://www.larryjordan.biz/app_bin/wordpress/archives/2482
(Note that Phillip Hodgetts claims elsewhere that these are "unique purchasers" but neither claim can be verified. It seems likely that Apple used vague terminology like "users" in line with past statements.)


THE GRAPH


- All figures based on spring announcements except "the end of 2010" (thus each graph column is 6 months).
- The figure for 2003 is not from Apple and unverified.
- The figure for FCP X 2012 is calculated from "more editors working with FCP X than with FCP 7".


SUMMARY

The interesting figures here are derived from that 2011 announcement - Apple, by their own figures, went from 1.4 million users of FCP 1-6 to "over 2 million" users of FCP 1-7 - that's a growth of at least 600,000 users of Final Cut 7 in about a year and a half - gaining users at more than 400,000 per year. That rate of adoption fed the optimism (or hubris) of the FCP X announcement: "What we're doing is we're growing that base faster than ever before.", "Where does that leave Adobe and Avid? They like to believe they're competing with us. The truth is, they're in a race for second place." (Richard Townhill (unconfirmed) from the recordings above.)

But the recent growth curve on X seems to be counter to those hopes - something around 200,000 new users for each of the past two years. Thus far - by the numbers - it seems to be a contrast to the promise of FCP7 numbers, and a decline in new users since the year of introduction. (I've remarked elsewhere that this is particularly remarkable in the context of the number of macs sold in each "era").
http://forums.creativecow.net/readpost/335/68828


It'll be interesting to see what the next announcement of numbers indicates.


Franz.


Return to posts index

Bill Davis
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 6:13:29 am
Last Edited By Bill Davis on Aug 25, 2014 at 6:14:29 am

Nice graphs.

Lets presume accuracy for the purposes of discussion.

Now everyone now can spin the representation...

One side crows:

"FCP X has roughly half the installed user base of Legacy at it's peak."

The other side crows:

It's taken FCP X just 3 years to reach the adoption levels it took Legacy 7 years to achieve.

Both strictly accurate according to the graphs.

Pick your spin.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index

David Lawrence
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 6:28:40 am

[Bill Davis] "Both strictly accurate according to the graphs.

Pick your spin."


Agreed, I think the salient point is this:

[Franz Bieberkopf] "It'll be interesting to see what the next announcement of numbers indicates."

_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
http://lnkd.in/Cfz92F
facebook.com/dlawrence
twitter.com/dhl
vimeo.com/dlawrence/albums


Return to posts index


Scott Witthaus
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 9:44:02 am

Also being ignored here is there is still a sizable group using FCP7. Perhaps you should look into the sum of editors using Apple NLE's versus the others. Considering the introduction of X, I would be OK with these numbers.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


Return to posts index

Mitch Ives
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 1:38:40 pm

[Bill Davis] "One side crows:

"FCP X has roughly half the installed user base of Legacy at it's peak."

The other side crows:

It's taken FCP X just 3 years to reach the adoption levels it took Legacy 7 years to achieve.
"


So another words: It's faster, but it's slower?

Sorry, couldn't resist. As my grandmother used to say about statistics: "Figures never lie, but liars figure". Basically, it can be whatever you want it to be...

Mitch Ives
Insight Productions Corp.

"Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things." - Winston Churchill


Return to posts index

Neil Sadwelkar
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 10:34:41 am

[Franz Bieberkopf] "2014 spring
"Apple announced today that they had more than one million separate installations of Final Cut Pro X."
http://www.larryjordan.biz/app_bin/wordpress/archives/2482"


Does this account for the fact that each purchase is good for install on 5 machines with the same App Store account, I wonder? For instance I bought one for my 'home use'. And its running on my MBP, my iMac and my MBA. So is this 1 out of the 1 million above, or 3 out of the 1 million above.

Does it really matter? Maybe it does, because I use all three regularly (several times a week), but only I use them, and never simultaneously.

-----------------------------------
Neil Sadwelkar
neilsadwelkar.blogspot.com
twitter: fcpguru
FCP Editor, Edit systems consultant
Mumbai India


Return to posts index


Paul Neumann
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 11:36:57 am

I have it on two machines and hardly ever use it. Like once or twice a year. I guess that still qualifies me as a user. Don't know how you track actual use.


Return to posts index

Gary Huff
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 12:38:29 pm

[Paul Neumann] "I have it on two machines and hardly ever use it."

I have it on two machines as well, but I use it about 50% of the time.


Return to posts index

Scott Witthaus
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 12:46:27 pm

Same deal here. I have Media Composer on my machine and have not used it for a paying gig in over 2 years. But, I count as a seat sold.

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


Return to posts index


Paul Neumann
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 1:57:14 pm

I see what you did there. Sounds like 100% usage to me.


Return to posts index

Andy Field
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 5:30:33 pm

how many are "I'm buying it because it's the successor to FCP 7" the day it came out (me) and then "What the heck is this?" to "it's on my hard drive but i rarely if ever use it?"

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


Return to posts index

Ronny Courtens
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 9:22:50 pm

Are you saying that there are people out there who actually buy a software after having been able to try it 30 days for free, and then they never use it?

- Ronny


Return to posts index


Michael Phillips
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 9:52:11 pm

The other difficult data point is FCPx is constantly at the top or near the top of "top grossing apps" in the App Store. There are guesses as to what number means, and what little is out there, points more to the iOS iTunes app store than it does to the OS X app store. For iOS, it means $47K per day (http://appleinsider.com/articles/13/06/28/iphone-apps-need-to-earn-47k-per-day-to-crack-app-stores-top-10-grossing) if we just assume that number for OS X apps, that would mean 157 copies of FCPx downloaded per day. For a one month period of 30 days, that is 4,710 copies. And after a year hanging out at the top of the list, that would be 56,520.

I did see, but can no longer find, that $250,000 was the number for OS X apps top grossing which puts that number at 836 copies per day. So all those numbers can be multipled by 5.3, putting a year's worth of FCPx sales at 299,556.

I agree that "user" is an interesting term. Since FCPx can only be purchased via the app store, then "purchasers" would be a more precise number to use.


Michael


Return to posts index

Robin S. Kurz
Re: Apple's User Numbers for Final Cut Pro - A History
on Sep 1, 2014 at 5:23:00 pm

[Ronny Courtens] "Are you saying that there are people out there who actually buy a software after having been able to try it 30 days for free, and then they never use it?"

Anyone BEFORE (I believe) 10.0.3, when the first test version even became available... yeah.


Return to posts index

Bill Davis
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 10:34:35 pm

My extra 2 cents.

I suspect these are simple unit sales figures - the lifeblood of public corporate reporting. My suspicion is that if you book a sale, it counts as ONE sale no matter how many users use that "seat."

So when Apple says 1 million, I expect that's paid seats. And just as with any other software sales stats, doesn't account for pass-alongs, cracks or the actual number of machine installations, nor the total number people who have the software installed and operating - a number we'll just never know.

It's also equally important to recognize that, for example, in the Adobe Rental model, Someone subscribing to the full suite of Creative Cloud may never even open Bridge or Prelude, yet could they still claim a "sale" for the titles?

It's murky water out there in software popularity statistics.

Maybe someone needs to ask the NSA to report stats on how many people OPEN which software programs in an average week? They probably (shudder) have that data available somewhere, even if they're unlikely to admit it.

(kidding, of course.)

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index


Robin S. Kurz
Re: Apple's User Numbers for Final Cut Pro - A History
on Sep 1, 2014 at 5:20:20 pm
Last Edited By Robin S. Kurz on Sep 1, 2014 at 5:25:59 pm

[Neil Sadwelkar] "but only I use them, and never simultaneously."

So you kinda answered your own question, no? ;) You are 1... with 3. So... 1. :-D

Either way, as far as the EULA is concerned, that's exactly what you're allowed to do. Install on as many computers you own/control, only you're the only one legally allowed to use it at any one time. Whereby YOU using it on all at the same time should technically be legal also, from my understanding.

Stick that in your pipe and smoke it, Adobe. ;-P


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 10:32:03 pm

I see no one caught that I transposed the 1999 & 2001 numbers to 2001 & 2003 (accidentally! and I spent so much time on it all!).



That doesn't change anything of substance.

But I'll use the opportunity to emphasize the two points that seem to have gone largely missed by comments so far: the first is that this Apple's portrayal of itself, and the second is that the slopes are more interesting than the points.


Franz.


Return to posts index

Bill Davis
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 10:42:56 pm

[Franz Bieberkopf] "But I'll use the opportunity to emphasize the two points that seem to have gone largely missed by comments so far: the first is that this Apple's portrayal of itself, and the second is that the slopes are more interesting than the points."

Yep, the slopes are interesting.

But not as trend lines, to my thinking, more as indicators of the reality of the two different program approaches.

FCP Legacy was firmly "another" NLE. It broke little if any new ground in timeline editing. Other than a lower cost to entry, there wasn't anything tremendously different about operating Legacy than operating AVID or Premier or Vegas.

With X, the whole approach to editing changed from timeline only - to database/timeline integration.

So the learning curve, as we've well established here - was totally different.

In that context, I think the curves make complete scenes. Initial rush of experimentation. Followed by a maturing user base and a perhaps slow but sure awakening to the capabilities of the new approach.

FWIW

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com - video editing curriculum complete with licensed practice content.


Return to posts index


Paul Neumann
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 10:44:34 pm

Slopes or Points: The Debate


Return to posts index

Michael Phillips
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 25, 2014 at 11:14:56 pm

I think that is where Apple has the opportunity to differentiate between actual purchases and users. As mentioned, each purchase can be "used" on 5 different systems. So in theory, users versus unique purchases could be a factor of 5x without a true definition of what "users" mean.

Michael


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 4:32:41 am

I'm inclined to believe that Apple (and as noted by Philip who I trust on these points) counts sales as SALES. Over 1 million = over 1 million x $299. However many machines it's being used on is unknown. Of all companies, Apple tends to be the most honest in accounting for this stuff. See their quarterly reports of SALES of devices, not shipments, not percentage increase from last year. No one else provides that hard info.


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 1:02:54 pm

[Marcus Moore] "I'm inclined to believe that Apple (and as noted by Philip who I trust on these points) counts sales as SALES. Over 1 million = over 1 million x $299."

Marcus,

Apple very pointedly hasn't announced sales of FCP X.

The "over 1 million" announcement was "installations" according to Larry Jordan. If you have other info, please share.

All other announcements were "users" except where noted.

Franz.


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 1:46:41 pm

Only the info by Philip Hodgetts. Knowing him I'd say anything he says is very likely true, but I can't support that any other way.


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 4:40:27 pm

Hey Franz. I had a quick chat with Philip Hodgetts and anything that he puts up on his blog regarding numbers can be considered official. So you can take the 1.5 million sales, 2 million users to the bank.

Same for the "over 1 million" number. That's sales, not "seats", for sure.


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 5:09:53 pm

[Marcus Moore] " I had a quick chat with Philip Hodgetts and anything that he puts up on his blog regarding numbers can be considered official"

Marcus,

Sure. With citations and attributions.

Franz.


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 27, 2014 at 3:13:19 pm

Philip does press briefings just like Post magazine or Larry Jordan. I don't think his stuff can be considered any less trustworthy.


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 27, 2014 at 7:47:29 pm

Marcus,

I cite the source as Philip Hodgetts or Larry Jordan or whoever - if they are reticent to name the Apple spokesperson or the little birdie then they are the source, and people can judge for themselves how much faith they wish to put in such.

Some people will believe the word of Deepthroat or whoever in a Las Vegas hotel room.

If Philip is now an Apple spokesperson I'd be interested to know.

Franz.


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 27, 2014 at 8:33:13 pm
Last Edited By Marcus Moore on Aug 27, 2014 at 8:34:58 pm

I hear what you're saying, Franz- I just doubt you'll find too many people around here who'll think Philip would present info as verified unless it was. But let's leave that- you've noted it.

The one point you bring up near the end of the OP is this question of FCPX growth as it relates to Mac growth. Apple has had a strong (some would say dominant) presence in creative computing since the beginning. US Mac marketshare has gone from under 5% in 2006 to 14% in 2013.

http://cdn.macrumors.com/article-new/2014/01/gartner_4Q13_us_trend.jpg

To think that FCPX sales should scale on the same curve would propose that everyone who's buying a Mac is a potential Final Cut user. Whereas I think it would be an easy case to make that the Mac growth has come largely from more general computer users who don't work in creative arts at all. You just have to look around to see the popularity with business users, students, developers... and all those "halo" users who've moved to the Mac after having good experiences with iPods or iPhones. If Mac sales growth was being driven strictly by creatives, then I don't think Mac marketshare would have grown nearly as much as it has in the last decade. There's just not enough of us relative to the whole computer market.


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 27, 2014 at 9:28:00 pm
Last Edited By Franz Bieberkopf on Aug 27, 2014 at 9:30:47 pm

[Marcus Moore] "I just doubt you'll find too many people around here who'll think Philip would present info as verified unless it was."

Marcus,


One could leave the trustfulness of Philip out of the question entirely and still have concerns about information for discussion.

I've demonstrated before how meaning shifts in memory aided by intention:
http://forums.creativecow.net/readpost/335/72008

What we now have is you claiming that Apple has posted official numbers through Philip. "... anything that he puts up on his blog regarding numbers can be considered official." What we don't have are the actual words that Apple used in such an announcement, and as we have seen (above), Apple is quite careful about the words they choose.

If he is remembering something that someone told him in a Las Vegas hotel room, he should post the information as such. If he is quoting an Apple spokesperson, he should post it as such. If he paraphrasing what he understood from a private discussion from a source he doesn't want to identify, he should post it as such. All three have different implications.

Questioning such does not impugn his reputation at all, and I can't imagine why he would be insulted by the question. I don't understand what you find controversial about this.

As to Mac sales, there is a significant segment (oft mentioned in these parts) of editors who do not purchase their machine to fit their NLE software, but in fact purchase their software to fit their machine. For this segment, an increase in general Apple market share impacts on options - you can't buy FCP if you don't have a Mac.

Franz.


Return to posts index

Robin S. Kurz
Re: Apple's User Numbers for Final Cut Pro - A History
on Sep 1, 2014 at 5:29:09 pm

[Michael Phillips] "As mentioned, each purchase can be "used" on 5 different systems. "

Um... no. ANY number of machines. As long as you (the iTunes ID owner) own/control them. There is NO (technical) limit.


Return to posts index

Tim Wilson
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 4:56:39 pm

[Paul Neumann] "Slopes or Points: The Debate"

FINALLY a workable suggestion for a new name....


Return to posts index

Steve Connor
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 5:07:01 pm

Cant use that I'm afraid, you'd get in trouble in the UK

[Tim Wilson] "[Paul Neumann] "Slopes or Points: The Debate"

FINALLY a workable suggestion for a new name..."


Cant use that I'm afraid, you'd get in trouble in the UK

http://www.huffingtonpost.co.uk/2014/03/28/jeremy-clarkson-slope-slur-bbc-s...

No sig on my posts as it's apparently very old fashioned


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 5:20:41 pm

[Steve Connor] "Cant use that I'm afraid"

Well then I think we have it:

Points or Tangents: The Debate

Franz.


Return to posts index

Tim Wilson
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 6:12:35 pm

[Franz Bieberkopf] "Points or Tangents: The Debate"

Sorry about any unintended racist overtones of the previous name....but this one feels redundant: I don't think there's any debate that we're constantly going off on tangents to make our points.

Now if only somebody could put something along those lines in their sig, I think we'll be all set.

The search continues....


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 5:27:58 am
Last Edited By Marcus Moore on Aug 26, 2014 at 5:31:46 am

Great work Franz on collating all the relevant quotes- you just pulled the rug out from under one of my future blog posts! ;)

I have a chart here from a post I'm working on that might bring some additional colour to the curve on FCP X growth.

Though much info is NOT available for publication, joining AppAnnie did give me access to historical charts of MacAppStore sales. Top Grossing and Top Downloads for Paid or Free apps.

Here's the chart showing FCPX's placement on the US Top Paid Downloads (NOT highest grossing)



I've marked the graph with the Spring 2012 and Spring 2014 numbers. There's a lot of fluctuation in the graph because it's based on DAILY rank info. I think a monthly average would give us a clearer picture of what's going on, but I haven't had time to do that yet-

If top rank has any correlation with the number of sales (which I can only assume it must), then it seems FCPX's rank on the scale has been on an upswing since about the release of 10.1.

Before December 2013 FCPX seems to have bounced around between 10th and 20th place for most of 2012/2013. Since last December though, it's averaged between 5th and 15th.

Theoretically there's a vertical axis here we're missing- that would incorporate the growth of the MacAppStore as a whole. The only public number I could find was December 12, 2011- when Apple said they had reached 100 million downloads.

It would seem to me that if FCPX adoption was slowing as your graph depicts; then we'd be seeing something in the graph that looks more like 2012 than what's happening so far in 2014.

All this is just interesting.

What I do find equally surprising, is that there's actually so many data points in your graph. For a company as secretive as Apple, have they released more solid info than anyone else?


Return to posts index

Franz Bieberkopf
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 1:00:05 pm

[Marcus Moore] "Here's the chart showing FCPX's placement on the US Top Paid Downloads (NOT highest grossing)"

Marcus,

Thanks for this. Vaguely interesting. Would be good to see back to release date.

[Marcus Moore] "If top rank has any correlation with the number of sales (which I can only assume it must) ..."

Actually we have no idea what the charts of the App Store mean. Apple makes no claims nor provides any information on what they represent.

Franz.


Return to posts index

Marcus Moore
Re: Apple's User Numbers for Final Cut Pro - A History
on Aug 26, 2014 at 1:51:34 pm
Last Edited By Marcus Moore on Aug 26, 2014 at 1:52:19 pm

[Franz Bieberkopf] "Thanks for this. Vaguely interesting. Would be good to see back to release date."

Hey Franz. This graph does represent FCP X rank history from it's first day of release on the MacAppStore in June 2011.

[Franz Bieberkopf] "Actually we have no idea what the charts of the App Store mean. Apple makes no claims nor provides any information on what they represent."

Well, it is somewhat self evident. Most downloaded paid apps on the MacAppStore. It's actually quite remarkable to me that FCP X does as well in the rankings as this- considering "paid" apps are anything down to $.99.

Today, I'll do an overlay of all the Apple ProApps on the same chart with the same scale so we can see how they rank relative to one another. I can say that since it's release, Logic has been consistently the highest ranked. And even with the EOL announcement, Aperture continues to do very well.


Return to posts index

Robin S. Kurz
Re: Apple's User Numbers for Final Cut Pro - A History
on Sep 1, 2014 at 5:56:44 pm
Last Edited By Robin S. Kurz on Sep 1, 2014 at 5:58:49 pm

[Marcus Moore] "Well, it is somewhat self evident. Most downloaded paid apps on the MacAppStore. It's actually quite remarkable to me that FCP X does as well in the rankings as this- considering "paid" apps are anything down to $.99."

Well, you would of course have to purchase 300 of those 99¢ers to make up for just one FCP... ;)

Interestingly, I just happened to look into the MAS yesterday (for something else) and was surprised to see FCP in the top TWO (grossing) of every single MAS I checked. All the big ones. US, Germany, China, Canada... ALL with FCP either in first or second place. And even averaging within the top 20-30 for the top PAID apps, whatever the exact difference is. But I can't help but think it makes for some considerable numbers either way. The gist of it, for me, would be: no matter what the *exact* numbers are, they can't by any means be bad.


Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]