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ITV studios convenes meeting. basically tells attending avid editors to start using premiere.

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Aindreas Gallagher
ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 10:51:43 am

quite a big move this.

http://alex4d.com/notes/item/premiere-uktv-post

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Michael Phillips
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 12:16:12 pm

It looks more to be an event hosted by ITV and Adobe than a corporate meeting announcing a change of platform and workflow. Not saying it may not eventually go that way, but it seemed to be a nicely done presentation of Adobe in a digital pipeline, the ability for third parties to build solution to integrate via the Adobe panel, and integration of Adobe products pertinent to video content creation.

As far as AS-11, I don't see much difference in Adobe's versus Media Composer's export processes.

Something to keep an eye on to see what happens next. I an see some program groups or divisions making a change to ensure a smooth transition to whatever NLE they choose to use.

Michael


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 12:39:31 pm

Well, reading it, and the various presentations given by production companies shifting to premiere brought on stage to present to ITV's own avid editors, it's very hard not to read the 'Production Modernisation programme' as the 'We're Moving To Premiere' programme? I take your point on transitions to NLE of choice, but really, it boils down to whether you stick with avid, or shift to premiere. Those are pretty much the available options. Everyone who was 7 - like BBC worldwide - is going premiere.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Michael Phillips
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 12:46:34 pm

I agree as to the goals of the presentation, at first I thought it as about an official move to Premiere but ended up being a step in that direction to show increased performance and feature set with the least amount of disruption. PPro seems to have become that safe ground where either FPC or MC editors move to, and there is less of a bulk transition from FCP to MC.

Michael


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 3:29:36 pm

Ultimately the question Adobe has to answer with Premiere Pro is how well it deals with a wide range of media on large, long-form projects. So far all of the off-the-record comments I've heard are inconclusive. For some, things like very, lengthy relinking and missing media has been problematic. Others seem to sail through OK.

These issues equally plaque FCP X. Until that sort of thing is rock-solid, bulletproof, editors will only shift from Avid to Premiere if they really have to.

The most pain-free situations that I have been aware of, is when media is first transcoded and then locations are tightly controlled. That approach is an anathema to Premiere Pro's design philosophy, so you end up having to go outside of Premiere to do this, possible using Prelude for a "pre-edit" transcode.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Kevin Monahan
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 5:09:55 pm

Hi Oliver,
If you run into customers that are needing advice for larger scale productions and pipelines or are having problems at all, feel free to contact me. I can put them in touch with the right people at Adobe if they don't yet have a contact.

Thanks,
Kevin

Kevin Monahan
Support Product Manager—DVA
Adobe After Effects
Adobe Premiere Pro
Adobe
Follow Me on Twitter!


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Franz Bieberkopf
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 5:31:48 pm

[Kevin Monahan] "If you run into customers that are needing advice for larger scale productions and pipelines ..."

Kevin,

Personally I just haven't read or heard much about how robust the software is on a large project - by which I mean thousands of clips, hundreds of sequences, over many months.

Franz.


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 6:00:09 pm

David Fincher's gone girl has to have more than a few clips in the edit process mind you.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Andrew Kimery
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 6:15:09 pm

[Aindreas Gallagher] "David Fincher's gone girl has to have more than a few clips in the edit process mind you."

He also has a lot of resources at his disposal. It could be like Murch and Cold Mountain. Yeah, FCP did the job but it took a small team of specialists to make it happen. ;)

I'm doing a feature doc on the side with CC and it's my test bed to see how it does with large projects.


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Tim Wilson
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 6:53:18 pm

[Andrew Kimery] "Yeah, FCP did the job but it took a small team of specialists to make it happen. ;)"

And a workflow so complicated it took a book to explain it.

People keep talking about waiting for X's "Cold Mountain Moment," but I swear that that book may be the only thing that has kept Avid locked into Hollywood. It doesn't matter that the story got better. No matter how much people hated Avid, they'd hate going through THAT.

(I was also amused by how many people at Avid had that book on their desks.)

I can't wait for Fincher's story though. I've never done work like his so I can't imagine that it will be exactly applicable -- which is why The Cold Mountain story didn't do anything for me personally, one way or the other: I wasn't shooting epics in Romania, and I didn't have a team to manage my workflow. It didn't scare me, but it didn't excite me either.

Hearing Fincher's story -- THAT I'm excited about. (The movie, whatevs. LOL I'm sure it'll be outstanding, but srsly. He's always pushed things just a little further than they can actually be stretched, and pulls it off anyway. Even when his movies aren't my favorites, he may be my favorite movie MAKER because of stuff like this....and I have no doubt that his use of PPro will be a cracking yarn. Bring it, baby!


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 7:23:35 pm

[Tim Wilson] "And a workflow so complicated it took a book to explain it. "

I'm not sure that's a fair assessment. I've had a chance to interview Murch a number of times and having cut a few features myself (tape, film, files, Avid, FCP 7, FCP X), I get where he was coming from. A lot of folks who deal with a mish-mash of formats in commercial and corporate and even TV work, don't have a clear idea of the feature film workflow for the editor. That "team" of people is there to take care of getting everything into a common format for edit proxies, manage the translation of lists and make sure the final edit list makes it out correctly at the other end. From the editor's POV - other than dealing with a lot more footage - the process can even be simpler, because there are almost NEVER dealing with raw, native elements.

In the case of Fincher's team, my guess is that Kirk Baxter's workflow with PProCC is a lot like it was with FCP 7. Basically the RED files get handled by the assistant editor. The actual edit is with transcoded proxy files. From that edit list, the RED files are conformed into some format that goes to grading. At the DI stage they still have access to the raw RED files if need be.

The big thing about shifting away from Avid to something else - anything else - is that the whole team has to be on the same page. There is an established workflow that assistants, VFX houses, the sound team, etc. all understand. More important than the actual workflow is that the product can be delivered within a predictable timeframe based on that workflow. If you, as the editor, make the decision to something else (with the blessing of all the powers that be), then you better be able to deliver in that same timeframe without any issues along the way. That means everyone in the loop not only has to buy-in, but they have to be solid in knowing and working within the guidelines of that workflow.

Anything less would mean, as they say, "You'll never work in this business again." ;-)

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 8:11:27 pm
Last Edited By Aindreas Gallagher on Jul 18, 2014 at 11:12:58 pm

[Oliver Peters] "If you, as the editor, make the decision to something else "

could there be an argument that would run to the fact that say - a company like ITV with premiere - if it gets into the large scale global franchise productions they have - like downtown abbey - would provide clear guidance on the valid inclusion of adobe into large scale complex workflows? As opposed to one single really persuasive editor?

ITV's Coronation Street - Britain's largest soap, is pretty seriously in bed with adobe to the extent that adobe story underpins the entire production workflow. ITV pretty much got to tailor story development to their requirements. they use it on other productions as well. They're on adobe.tv and they sound happy.

story is piped directly into premiere ala their script sync implementation - it would be nearly a surprise if ITV don't start deploying that.

**edit:

the argument being: wouldn't a hollywood studio strategically looking (outside avid possibly) to the future be more likely to look to something on similarly large decision ground - with thousands of employees involved - rather than any given single editor's preference? or any workflow d.i.t. on the make?



http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 11:04:38 pm

And to pile on ;-)

http://blogs.adobe.com/premierepro/2014/07/once-in-a-lifetime-experience-in...

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 11:49:04 pm

ha! I'm only just after editing my post for politeness at that.

well -still so the count - the world cup, ITV studios, Fincher, the Coens, CNN, Turner, Disney UK, associated press et al.

death to rental for sure; but nothing, for me, beats the FCP7 design squatters editorial skillbase being held intact.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 11:57:53 pm

[Aindreas Gallagher] "well -still so the count - the world cup,"

You might note that's UK's Simon Walker in one of those images.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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TImothy Auld
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 11:20:33 pm

I had a good experience with Adobe's "scriptsync" in a short with one very clear vo. Not as good an experience with a longer project with diverse voices.

Tim


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 11:56:04 pm

[Aindreas Gallagher] "the argument being: wouldn't a hollywood studio strategically looking (outside avid possibly) to the future be more likely to look to something on similarly large decision ground - with thousands of employees involved - rather than any given single editor's preference? or any workflow d.i.t. on the make?"

There is certainly logic to that, but three things work against it.

1. "If it ain't broke, don't fix it."

2. Some studios have their own rental operations to supply edit systems among other items. Those managers are interested in getting as much mileage out of the gear as they can. So a lot of investment in Avid gear, including storage.

3. Some defer those decisions to trusted suppliers, like other rental companies, post facilities, etc. These also have an investment in Avid gear.

So yes, shifts are possible, but possibly slow. But you never know, since as we've seen, shooting on film declined a lot more quickly than many of us would have thought.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 12:36:54 am

at the limit of my manure - the place where I am for a bit - hard to describe the inertia with avid. Some editors are amazing, some are not. It is a lottery assigned under a closed avid system. Ultimately avid is an odd system that produces odd situations - it's a head of cabbage or something.

I get that the best people on earth edit with avid but -

It's utterly weird and defensive software that brews weird and defensive editors.
let's highlight the keyframe icon in the programme monitor in order to alter its attributes after I hold my toe.
let's alt drag right to left of left to right to select my leonardo da vinci trim god mode

everyone knows this right? No. Avid is guild software. It wants to be secret and stupid. No one else wants or needs that to happen.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Dennis Radeke
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 11:03:01 am

[Aindreas Gallagher] "I get that the best people on earth edit with avid but -"

I would disagree at a philosophical level. The best people can edit on anything and often do. Talent doesn't need a specific tool. And as mentioned by Fincher, Coen's, etc., some of those best people can edit on Premiere Pro. Many still edit on Avid. Some switch to FCPX and so on...


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 22, 2014 at 2:27:47 pm

I know - but you know what I mean - a lot of the most seasoned editors working on the best projects in fiction and non fiction are cutting with avid. That's just the way it is - for now.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Michael Aranyshev
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 5:48:45 am

Comparing to some really tough mess like a Reality TV, feature film editing workflow is pretty straightforward. I don't see why would anybody need a small team to edit a feature film in FCP 3 after a couple of dozens of feature films were successfully edited in FCP 1 and 2. Hollywood politics is my guess. Maybe I should read the book though.


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 1:07:50 pm

" I don't see why would anybody need a small team to edit a feature film in FCP 3 after a couple of dozens of feature films were successfully edited in FCP 1 and 2."

I'm not sure what small army either. Walter Murch worked with experienced assistant Sean Cullen, plus they had some other assistants, like any other film. Digital Film Tree provided training and support. As CM was shot on film, there was probably film finishing on the back end, including negative cutting.

Which other films are you talking about? Prior to CM, the Coens had cut one film on FCP.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Andrew Kimery
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 4:16:12 pm

[Michael Aranyshev] "Hollywood politics is my guess. Maybe I should read the book though."

You should read the book. Getting the greenlight to use FCP was probably the easiest part. FCP 3 had no change list ability, problems keeping proper keycode and timecode relationships, limited OMF options, etc.,. The book is also much more than just about the nuts and bolts experience of using FCP.

[Oliver Peters] " Digital Film Tree provided training and support."

I think just saying DFT provided training and support undersells their roll. DFT created custom solutions for Cold Mountain and worked directly with Apple engineers on improving FCP and Cinema Tools.

[Oliver Peters] "Which other films are you talking about? Prior to CM, the Coens had cut one film on FCP."

There were smaller films like Rules of Attraction and Full Frontal (Soderbergh's one off DV experiment) but nothing on the scale of Cold Mountain had been attempted before.


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Michael Aranyshev
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 8:46:48 pm

George Washington was released in 2000 which means it was edited even earlier. By the end of 2001 I edited a 35 mm feature and was logging footage for 16 mm short. In the summer of 2003 I helped Solvent Dreams to troubleshoot bad telecine logs for a 35 feature and the email exchange sounded routine.

As far as I remember FilmLogic had change lists. I was a beta tester so I should remember asking Loran for them but I don't. And I remember generating them. May be Apple removed it in the first version of CinemaTools but they were back shortly.

The biggest film related improvement to FCP didn't come after Cold Mountain. It came much later after Will MacNeil made a very elaborate document about FCP shortcomings and send it to Apple. I signed his petition so I know exactly what he asked for and what we got. It was 24@25 timecode support. It didn't affect negative cutting but it was really huge for Digital Intermediate.


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Richard Herd
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 21, 2014 at 10:00:00 pm

[Tim Wilson] "I can't wait for Fincher's story though."







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Dennis Radeke
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 10:57:28 am

[Andrew Kimery] "I'm doing a feature doc on the side with CC and it's my test bed to see how it does with large projects."

RAM is the key. We routinely test versions with 10 or 20k clip projects and 24 hour timelines, but to make it hum, RAM is vital. Don't be afraid to do 64GB of RAM if it's possible for you. The opposite holds more true - Don't do a large project on 8GB of RAM and expect it to perform well. ;-)


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Andrew Kimery
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 2:53:57 am

[Dennis Radeke] "RAM is the key. We routinely test versions with 10 or 20k clip projects and 24 hour timelines, but to make it hum, RAM is vital. Don't be afraid to do 64GB of RAM if it's possible for you. The opposite holds more true - Don't do a large project on 8GB of RAM and expect it to perform well. ;-)"

Thanks for the tip Dennis. I've got 24gigs right now but I'll keep an eye on RAM usage and upgrade if it become a bottle neck. What about project file size? I know FCP 7 would start crashing left and right if a project got to be over 90megs. Is their a similar ceiling to PPro? Also, someone else brought up timelines and in my experience with FCP 7 it was timelines that ballooned project file sizes, not really the number of clip in a project.


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Dennis Radeke
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 20, 2014 at 5:38:52 pm

[Andrew Kimery] "Thanks for the tip Dennis. I've got 24gigs right now but I'll keep an eye on RAM usage and upgrade if it become a bottle neck. What about project file size? I know FCP 7 would start crashing left and right if a project got to be over 90megs. Is their a similar ceiling to PPro? Also, someone else brought up timelines and in my experience with FCP 7 it was timelines that ballooned project file sizes, not really the number of clip in a project."

Andrew,

The project file size in general shouldn't matter, but as a cautious fellow, I'm all for keeping it smaller as a precaution. The biggest thing that I see that balloons project sizes is a lot of extra clips that are useless in the project. This is why I'm always a big fan of the Media Browser personally. The other thing that can make projects bigger is heavy usage of Warp Stabilizer. This stores a lot of keyframes and data directly in the project which if many/most of your shots have WS on it, will start to affect performance.

HTH,
Dennis


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Andrew Kimery
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 21, 2014 at 3:56:06 pm

Thanks again for the tips Dennis.


-Andrew


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David Cherniack
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 22, 2014 at 7:49:30 pm

The solution to using warp stabilizer in Premiere without ballooning the project size is to dynamically link the clip to Ae and add the warp stabilizer there. That way the memory hit stays in Ae project. I usually run one parallel Ae project with just stabilized clips.

David
http://AllinOneFilms.com


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Walter Soyka
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 22, 2014 at 7:59:30 pm

[David Cherniack] "The solution to using warp stabilizer in Premiere without ballooning the project size is to dynamically link the clip to Ae and add the warp stabilizer there. That way the memory hit stays in Ae project. I usually run one parallel Ae project with just stabilized clips."

I do the same thing, but I render the stabilized clips back out so that I have real media for them, not dynamic links.

With Project Link enabled in the After Effects output module, Ae saves the path to the AEP that rendered the file in the rendered output file's XMP metadata. That means that from Premiere, you can right-click the rendered file, choose "Edit Original" and it will re-open the correct AEP in Ae for you.

Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive [twitter]   |   RenderBreak [blog]   |   Profile [LinkedIn]


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David Cherniack
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 22, 2014 at 8:12:26 pm

[Walter Soyka] " do the same thing, but I render the stabilized clips back out so that I have real media for them, not dynamic links."

I do the same, keeping the render on the track above the dynamic link clip, which I usually disable. Keeping it present in the timeline provides an easy route back to the Ae comp in case of changes.

David
http://AllinOneFilms.com


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Kevin Monahan
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 2:05:11 am

Hi Franz,

[Franz Bieberkopf] "Personally I just haven't read or heard much about how robust the software is on a large project - by which I mean thousands of clips, hundreds of sequences, over many months."

We are testing projects in house with tens of thousands of clips. It's looking very good for large, complex projects. Thanks for your concern.

Cheers,
Kevin

Kevin Monahan
Support Product Manager—DVA
Adobe After Effects
Adobe Premiere Pro
Adobe
Follow Me on Twitter!


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Aindreas Gallagher
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 2:22:28 am

[Kevin Monahan] "We are testing projects in house with tens of thousands of clips. It's looking very good for large, complex projects. Thanks for your concern."

seeing as how all of us are starting to bow to you - why be mean about the win?

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Franz Bieberkopf
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 2:38:34 am

[Kevin Monahan] "We are testing projects in house with tens of thousands of clips."

Kevin,

Thanks for the response.

Are you doing similar tests with hundreds or thousands of sequences in a single project?

Franz.


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Steve Connor
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 7:59:39 am

[Kevin Monahan] "We are testing projects in house with tens of thousands of clips. It's looking very good for large, complex projects. Thanks for your concern."

Real world is very different than "in-house" as you know. Let's see what happens over the next few months. I'm about to start a large project on it so fingers crossed

Steve Connor
Mellowing slowly


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 18, 2014 at 6:53:41 pm

[Kevin Monahan] "If you run into customers that are needing advice for larger scale productions and pipelines or are having problems at all, feel free to contact me. I can put them in touch with the right people at Adobe if they don't yet have a contact."

Thanks. I've passed along this offer to the appropriate folks.

Cheers,
Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Andy Field
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 1:19:54 am

I've done a number of projects with a "mish mash" of formats on Premiere Pro CC...not yet with 2014....and while it's very good, it is not foolproof....some oddball formats with various filters can gum up the works, but that may be more a function of the 3rd party filter than Premiere Pro...

the upside - little or no rendering for smooth edit playback....you worry about the final format when you are finished.

All in all - the time saved in trans-coding on ingest in Premiere Pro and far outweighs any issues at the other end. (if needed with a troublesome clip at the end - just trans-code that clip and move on

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Gary Huff
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 12:07:06 am

[Oliver Peters] "These issues equally plaque FCP X."

Well, it wouldn't be so bad if FCPX would brush and floss regularly. :-D


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Oliver Peters
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 19, 2014 at 12:09:41 am

[Gary Huff] "[Oliver Peters] "...plaque FCP X."
...would brush and floss regularly"


I blame my iPad. ;-)

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Richard Herd
Re: ITV studios convenes meeting. basically tells attending avid editors to start using premiere.
on Jul 21, 2014 at 9:56:28 pm

[Aindreas Gallagher] "t boils down to whether you stick with avid, or shift to premiere. Those are pretty much the available options."

Given a specific predicate. The decision to change is not about "what's best for the editor."

Producers are managing a business and need a way to make sure the shooting ratio stays profitable and PP XMLs into that system. Avid doesn't. Producers get a cute infographic with their breakfast tea saying how much storage they've used, which is a way to say how much money you've spent.


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