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Apple restores FCP 7 and earlier version updates on their site.

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Aindreas Gallagher
Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:03:45 pm

http://twitter.com/#!/FCPDaily/status/85408191134965760

well it's a start.


http://bit.ly/jIUH2N


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Craig Seeman
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:09:54 pm

And Apple just started selling the entire Adobe CS5.5 Create Suite.
http://store.apple.com/us/browse/home/shop_mac/software/adobe?mco=MTM3NDgwN...
Previously I believe they only sold After Effects.



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Chris Jacek
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:11:22 pm

They don't seem to have "Production Premium"

Professor, Producer, Editor
and former Apple Employee


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Craig Seeman
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:50:26 pm

Interesting that they start selling Creative Suite but not Production. Let's see where this goes.



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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:15:33 pm

oh righto. well then, I'm sort of inclined to think that both actions are as a result of a cupertino meeting today.


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Miles Heckendorn
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:14:09 pm

This is good news! Thanks for sharing.


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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:27:08 pm

It's a start, a small start, restoring FCS to the sales channel and guaranteeing operability and updates in conjunction with the OS through Lion or over the next 36 months would be the next logical step.

Then they can move onto fixing FCPX, restoring the functionality lost, having a think about exposing the multitrack functionality which lies hidden underneath the trackless timeline, have a think about the viewer and all that stuff,and then, once they've done all that, then and only then can we stop kicking them and they can have a little sit down and a rest.

http://bit.ly/jIUH2N


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Craig Seeman
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:21:48 pm

Note that they haven't returned FCS2009 to the Store.
The support area only lists FCS2 update.
ProApp update 2010-2 is available for FCS2009 though.



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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:27:21 pm

Yeah I know - that better be the next thing to happen.


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Andrew Stone
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:29:58 pm

Two things Apple ought to do today is reinstate selling box sets of FCS 3.0 and the update from 2 to 3 of FCS along with a state of the union address from Steve Jobs to the video industry.

I am still incredulous over what Apple has done to the film industry. Leave it at that.

Steadicam - Camera Operator


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Pierre Jasmin
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:37:43 pm

Also, FCE updates still missing (only v2 - 2004 available now)



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Brandon Kraemer
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:40:52 pm

Yeah, why only FCP Studio 2? Maybe they will bundle the 3 upgrade (for those who need it) with a free license of FCP-X as incentive to try it out in it's glorified beta release state. Now that would be offering your customer something truly worth their while.


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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:56:16 pm

actually do you know I'd jump on that in a hot second, well of course I would - I'm FCS2. that would actually be lovely.
Its just FCS - that's the real problem here - if they restore it to the sales channel and guarantee its rock steady for 36 months, then a lot of the problems go away. At least then my professional hair isn't on fire.


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Andrew Stone
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 7:59:50 pm

I am not looking at it from the perspective of inducements. My concern is Apple is demonstrating they have a fundamental lack of understanding of the industry or how vendors should be catering to professional audiences.

I've brought this up in previous posts, Apple by removing the businesses to buy upgrades and additional seats of FCP 7, Color and so on, is placing many businesses in jeopardy. If ILM say, needs to create five more workstations running FCP 7 for more staff, they cannot do it. This is preposterous.

Apple may think they can operate like a consumer electronics company to a professional clientele. If they think so, they are mistaken.

You will note that the only standing apps that could be considered pro now are Logic and Aperture. However, neither of these apps could be remotely considered the de facto standard for their respective industries that they are in & are not typically part of massive supply chains that are dependent on one another for complex workflows and deadlines to be met with completion guarantees involved. The rest -- FCP and server apps -- have either been killed off or rolled into other apps that are largely consumer based.

Steadicam & Camera Operator


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Andrew Stone
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 8:42:23 pm

Let me restate the confusing sentence in my previous post without the confusing typos...

Apple by removing the ability to buy upgrades and additional seats of FCP 7, Color and so on, is placing many businesses in jeopardy.

Steadicam - Camera Operator


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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 8:52:00 pm

You're right of course, I reposted a whole lump of your original comments down the way - the risk aversion of facilities managers, how much they would recoil at this crazy behaviour even if Apple manage to quote unquote fix everything.

Either one of two things is happening here:

A Apple resigned themselves to a rocky PR departure from the professional software field, they were heading to consumer town anyway, and they thought they'd take FCP along for the ride with them, stuff like colour they picked up and threw in the bin. Then they packed their bag, put on their hard hat, left Pro Town, and set about walking through all the flak they're getting now. In this scenario their "it's a 1.0" product is just them trying to stop us from punching them as they back away and walk off to consumer town. They'll say anything to get us to shut up, and then FCP will slowly, or indeed rather quickly die away as a professional editing application. I would argue strongly that FCP is dying by the day, its dying as we speak here.

B: They had no idea this would happen, they felt they had produced the natural successor to FCPX, they firmly believe in this as a foundational professional product, but they see pro features as being something that others can provide. Or something.

So the truth of it pretty much resides in the software and what you think of the software - the ultimate expression of Apple's true intention lies in that software. And that software looks like, looks like nothing other than, consumer software to me. It in fact is consumer software, ten year old kids pick it up in a day. On the one level - I think that's kind of great. But in order for that to happen Apple had to tear out absolute handfuls of FCP complexity everywhere, tracks, the viewer, there's stuff just ripped out of that software everywhere you look - they ripped out all the stuff that would confuse a consumer. There is nothing in that product to confuse a consumer. We all know full bore pro software to handle something as complex as video production, or 3D, functioning across numerous markets engenders necessary complexity by exposing functions and options to the user. This software does nothing of the sort. Its consumer software.

For my umpteenth rant, *how can I keep typing this vitriolic stuff up* time, I really do actually think it's A, we're in real trouble, Apple will go and firefight the PR, but they knew what they were doing and where they were going. Apple have left Pro Town.

http://bit.ly/jIUH2N


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Andrew Stone
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 9:21:17 pm

Aindreas,

I have to agree with you... unfortunately. I came to the same conclusion over the weekend. Apple is a consumer electronics company. What they are doing makes complete sense when you lay that notion over what they are doing with FCP even once all the extensibility is realized from 3rd party vendors. Editors need a lingua franca approach in their base editing environment. If getting someone else involved in a project which requires purchasing $2500 of extensions in order to communicate with one another then you have a problem. Editors will not want to use that environment. Too expensive, too complicated and unnerving for the parties involved. Again Apple doesn't seem to get the pro market or they as you posit are going down the rough PR road of disenfranchising the pro video/film biz market so they can focus on their core business market: consumers.

Steadicam - Camera Operator


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Aindreas Gallagher
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 27, 2011 at 9:49:07 pm

preeecisly - there are problems with Apple's PR push for their "hooks into the software" line - in the first place, I think that while that functionality is there in a nascent secret form that they won't talk about yet, because secrets are exciting... what facilities manager in his right mind would trust that software going forward as the foundation for broadcast video in their facility? That they would trust apple to maintain the vestigial links to professional operation? How could they, given apple's repeated moves in this space, trust them as pro software vendors? it, would, by repetition, be about the the definition of insanity.

I'm basically repeating what you said before up there and it still ultimately depresses the hell out of me because of what I thought apple was: for a company founded on servicing the creative arts, for a company almost solely maintained in its dark years by the creative arts, this is an action, a strategic shift born from dollars and consumer cents that boggles the mind. For the degree to which we stuck up for them, near forced their software and hardware into broadcast facilities over the years, over the screaming objections of broadcast engineers, god knows I really actually did myself more than once, that they forget where they came from and what they owe for having made it through those years intact.. I mean oh just really to hell with them, to hell with them.

http://bit.ly/jIUH2N


http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Jerry Vogt
Re: Apple restores FCP 7 and earlier version updates on their site.
on Jun 28, 2011 at 1:30:38 am

Bravo, Bravo

Jerry


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