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Re: Is FCP X part of your five year business plan?

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Craig Shamwell
Re: Is FCP X part of your five year business plan?
on Feb 18, 2014 at 2:38:38 pm

Ok, Timothy....you ask a question and give your opinions about Premiere and MC, and then pretty much discount FCPX and Apple as not really being a viable choice. You say "we did", with regards to staying with Apple....so does that mean you actually have been using FCPX then and now in its current form? And why, when asking such a question would you not include just what kind of work you do so that we can actually have better dialogue? Because it is a good question!
No one will question that Apple dropped the ball with its "Beta" release of the original FCPX. After all the flack, Apple pretty much stopped making promises. Many folks like you actually think that spending millions on developing cutting edge software and hardware, does not show a commitment to the professional editing world. I disagree. At this time, no other company has the solution Apple has with the combo of FCPX and the New MacPro. But lets take a look at what 'Professional' really means....in 2014! 15 years ago, the Pro world of Video Editing, snobbishly discounted the Web as viable Media source for the general Public. We know now that was wrong. There are companies who do nothing but create content for the Web. There are companies who do nothing but stream live events to the Web. So the paradigm as to what is Professional Video/Film Production has changes dramatically! Just because of "missing" features that may not fit the requirements of your workflow, does not make it... 'not ready' for Professional Video Production.
John Davidson has it right, in that as far as the future goes, especially in 4K production, Apple is actually leading the way!
And if you do just a little bit of research, you will see so many who have found that editing with FCPX is faster than anything out there. And what I find interesting is how many still hark on the "no tracks" aspect of FCPX. Years ago, there was a Custom Built NLE called the "Video Toaster". While it had a "gridded" editing window, it was really a trackless NLE with the ability to place any media, anywhere. That Company is now Tricaster, and they use the same "trackless" editing window...still! Do you here anyone complaining about it? No...because its so much easier! Just as it is in FCPX! So.....after all that...it would make more than sense to me to include FCPX in anyone's 5 year plan as a Professional editor, regardless of what you prefer as your favorite editor! Why? First....for 300 bucks, you can install it on 3 machines. Multi-Cam editing is as easy as it gets. Managing Media and creating movable libraries for editing on multiple computers again, saves a bunch of time. Third Party Plug-In support is better than any other NLE. Codec Support is as good as any other NLE. No one is, or can argue at how good the New MacPro is, and how fast FCPX on it! How many other computers can run multiple 4K monitors? And as a caveat, all Macs come with iMovie installed. With "O" rendering times, many professionals use it for Dailies. Its great for quick cutting and outputting direct to Social Sites out in the field. In addition, your comment on Apple wanting to "make as many $300 sales as possible" is perplexing!? Are you embarrassed by using an Editor that is so cheap? I would have paid for the new Update to 10.1. But Apple has shown a great deal of commitment by not charging(nickle and dimeing)for it. They could have made millions with a $49 upgrade fee! Instead of posting a loaded and obviously biased question with little facts about what you actually do, you need to do a little bit of research and you will see many who left Apple are taking a second look and realizing that the speed in which you can edit and distribute is unprecedented. And few occupations rival Video Editing when it comes to the saying "TIME IS MONEY!"


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