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Product placement in jeopardy?

COW Forums : Apple Final Cut Pro X Debates

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adam taylor
Product placement in jeopardy?
on Jun 27, 2011 at 12:22:48 pm

I wonder how much kudos Apple gets from having its products appear prominently in movies and on TV? and how that transfers into actual sales as people get brainwashed into thinking the cool people use Apple?

Now considering how many people involved in the creation of those shows and films are tearing their hair out and chewing off the ends of their fingers after trying to get to grips with Apples latest stab at world domination... what are the chances we will see a dramatic drop in the strategically placed apple goodies?

I think Apple may have just damaged a huge area of product promotion.

Ironic, really when you consider that Post-production & Broadcast are all about communicating. Its that simple, and its something that Apple have forgotten how to do, just around the same time that Avid sat up and started to listen!

Interesting times are afoot!

Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UK

http://www.sculptedbliss.co.uk
My YouTube Animations Page


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Michael Kammes
Re: Product placement in jeopardy?
on Jun 27, 2011 at 1:34:54 pm

Apple normally pays for the placement, so I can't see a producer turning down basically free $$. Because our tiny sliver of the Apple economy, our issues with FCPX most likely wouldn't taint the general populous' opinion when seeing an Apple logo or computer, IMHO.

~Michael



.: michael kammes mpse
.: senior applications editor . post workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .


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adam taylor
Re: Product placement in jeopardy?
on Jun 27, 2011 at 1:40:27 pm

I know the public will be largely unaware of our current issues, I was meaning more along the lines that editors in a position to recut a scene populated with apple products, may be less inclined to edit favourably.

Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UK

http://www.sculptedbliss.co.uk
My YouTube Animations Page


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Michael Kammes
Re: Product placement in jeopardy?
on Jun 27, 2011 at 1:46:00 pm

I can't imagine an respectable Editor taking their issue of a product to the quality of a finished piece, not to mention a paid product placement has requirements: length on screen, visibility, etc.

Again, my 2 cents.

~Michael



.: michael kammes mpse
.: senior applications editor . post workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .


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