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J Hussar
CNN Story-BACKLASH
on Jun 25, 2011 at 4:03:54 pm

We may get what we want, like the backlash over iMovie 08. Let Apple know we're angry, they are stupid, but they aren't that stupid!


Pros: For Apple, Another Misfire In Video Editing
Video Producers Staging Revolt Against New Final Cut Pro X

By Mark Milian, CNN
POSTED: 2:54 pm MDT June 24, 2011

(CNN) -- The latest version of Apple's widely-used Final Cut Pro high-end video-editing software may not be ready for its closeup.

Apple "rebuilt from the ground up" the new Final Cut Pro X, the company said in a statement, rather than adding a few features to the familiar interface from Final Cut Pro 7.

For the digital-only release on Tuesday via the new Mac App Store, Apple reduced the price to $300 from $1,000. An Apple statement described the new version, in its signature grandiose marketing style, as "revolutionary."

But some outspoken video producers, who rely on the Apple program in their daily work, are staging a revolt. The backlash is not unlike what was seen when Apple released another retooled video-editing program, iMovie '08.
In a flood of online postings, people who took an early dive into the program griped about the lack of important features from Final Cut's predecessors. For example, users can't easily edit multi-camera shots, layered audio tracks or projects started on older Final Cut versions, they say.

An Apple spokeswoman says the company plans to eventually add multi-camera and more advanced audio features.

The goal for Final Cut Pro X, it seems, is to make the complex editing software more accessible to "prosumers," or folks who fall somewhere between casual hobbyists and working professionals.

Apple hit the same stumbling blocks when it rewrote its introductory iMovie software. iMovie '08 was slammed by reviewers for oversimplifying and leaving out basic features, such as the ability to add multiple tracks. Apple added these features in later versions.

Some customers are having iMovie flashbacks.

"This is no longer a professional application," read one popular Final Cut review on the App Store. "This is just an upgrade of iMovie."

Conan O'Brien and his editors chimed in with a comedy sketch taking jabs at the program. The segment, from Thursday's episode of "Conan," is available for viewing online. "Conan" airs on the TBS network, which, like CNN, is owned by Time Warner.

When Apple makes a change as drastic as it did with Final Cut, the company perhaps shouldn't be surprised by some criticism. Especially after going through something similar once before with its other line of video-editing applications.

The new Final Cut product is getting flogged by customers in its App Store listing. Many customers have doled out 1-star ratings for it and and the app is currently carrying a "C" grade.

"The oversimplification of the interface makes me feel like I've somehow lost a lot of precision and control," wrote App Store user Fraize in a review that hundreds of shoppers marked as "helpful." "I get the impression that folks at Apple that design software don't actually run a production environment, and don't understand our needs at all."

An Apple spokeswoman declined to comment on the criticism.




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Andrew Karczewski
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 4:09:34 pm

One could only hope that we get FCP 8 an FCPX gets rebranded as iMovie Pro.

I'm already learning Premiere Pro CS5 as we speak...


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Gary Huff
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 4:12:52 pm

That will never happen.


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Norman Lang
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 4:42:34 pm

I have settled into a nice rhythm with FCS2 and Adobe Production Premium CS5.5. The XML trips back and forth between the two products actually go fairly smoothly. Each set of tools has its strengths and though it is not a perfect world, I can pretty much do all my editing at a professional level, pretty darn fast, especially using Adobe's Mercury Engine for rendering etc. I feel pretty safe right now, going along doing what I was doing. Ultimately, if the new "version" of Final Cut Pro" goes in a prosumer direction, or winds up a toy, Adobe and/or Avid will be more than happy to fill the void. So I feel safe. I am not happy. I don't think anyone who has "settled into a nice rhythm" with the "original" is happy, with what Apple is calling Final Cut Pro X. But we are safe. We have options.

Norman Lang
Lang Productions

Norman Lang
Lang Productions
http://www.langproductions.com


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Paul Nordin
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 7:15:47 pm

Hi Norman,
I'm really glad that the FCP7-PP via XML has been working for you. You characterize it as "fairly smoothly". Would you mind sharing the areas where its rough? I'm not interested in PP -> FCP, just one way. What types of things don't transfer well? Are there any gotchas? Rules of thumb?

THanks a lot!

Paul

_______________________
El Mundo Bueno Studios
Film * Audio
http://www.EMBstudios.com
Emeryville, CA
_______________________


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Norman Lang
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 9:53:31 pm

Hi Paul,
I am on FCP6. Most things come over very nicely. However, things like titles may show up with text placed differently in the frame in the Premiere pro timeline. But I usually use it to add some effects in After Affects or, I will add titles in Premiere and render from there with Adobe Media Encoder. It is not perfect. But it does a good enough job so there is not much tweaking to get it set up and usable.
Norman

Norman Lang
Lang Productions
http://www.langproductions.com


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Tom Daigon
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 4:30:42 pm

Me to Andrew. Aint it grand?

Tom Daigon
Avid DS / FCP / After Effects Editor
http://www.hdshotsandcuts.com


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Nick Toth
Re: CNN Story-BACKLASH
on Jun 25, 2011 at 5:28:06 pm

Sorry but I have been working with X for a few days now and it's not as bad as it comes across or as bad as some of the "experts" would have you think. It's obviously missing some important features for some editors. For me the lack of output through my Kona card is an issue but I believe that will be further addressed beyond the current beta drivers Aja put out recently. However, editing functionality is not really that much different from previous versions of FCP and where it is different it is (IMHO) better. What little tape I/O I do can easily be handled with AJA software or by booting up FCP 6 or 7. I still have a version of FCP 4.5 on one of my computers....

The truth is out there - just RTFM!!

NT


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Reed Black
Re: CNN Story-BACKLASH
on Jun 26, 2011 at 12:46:03 am

AT NICK... AGREED!

Having worked through almost every aspect of it, I LOVE IT! Yes, the lack of an output for my monitor is very annoying but for the most part I really, really, really like what they did. Its smooth, fast and very, very intuitive. I can still map the keyboard and the viewer window is actually pretty cool. At first I was a bit peturbed by it but after RTM I was able to pretty much set it up like the old way. When Apple brings back MULTICAM and fixes the input output issues of XML EDL etc, everyone carrying on will jump right back in and be glad they did.

We are going to start production on a 12 episode show in july and I'm very, very tempted to give FCPX a shot on it. This will be for a PBS series 2nd season show. Will do more research on getting the cuts to tape etc.



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