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Scott Sheriff
Mommy blogger rules
on Jun 24, 2011 at 8:39:49 pm

I see some folks posting on here that probably have a financial dog in this fight. That is they receive money, or an in-kind payment of some type from a software or hardware vendor. In the interest of fairness, and sticking with the so called FTC "mommy blogger rules" these relationships are required to be disclosed. I have yet to see anyone here or on other review sights and/or blogs make such a disclosure even though some of you have such an arrangement.
This is a partial synopses of the new FTC rules that apply:

"The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

I don't believe an NDA, or a partial NDA that allows you to talk about the product, after its release exempts those that receive free copies of software, hardware or actual cash from having to disclose this relationship. In other words if you don't want to or can't talk about your relationship with a vendor, then technically you can't review it either.
And in fairness to all those that read these posts, you should disclose relationships with any vendor that you are reviewing, or commenting on.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Bill Davis
Re: Mommy blogger rules
on Jun 24, 2011 at 8:45:30 pm

Fine.

Here's my disclosure.

I have NO financial relationships with ANY company or product in place here.

I'm a self-employed video producer who regularly shoots, edits, and delivers content to relatively large corporations primarily in the areas of Pet Products and Services, Swimming Pool Supplies, Health-Care Services (blood banking) and general IT.

I spent a decade as a columnist, general writer, and contributing editor at Videomaker Magazine, but have had no formal business relationship with them for more than 5 years.

I'm writing my personal opinions and nobody's paying me a penny for them.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Conner


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Aindreas Gallagher
Re: Mommy blogger rules
on Jun 24, 2011 at 8:52:09 pm

Jaysus Bill, sure he didn't even mention you did he? guilty minds man, guilty minds..

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Scott Sheriff
Re: Mommy blogger rules
on Jun 24, 2011 at 9:07:29 pm

[Bill Davis] "Fine.

Here's my disclosure.

I have NO financial relationships with ANY company or product in place here."


Bill,
I know we have a difference of views on X, but never for a moment was I thinking this was something you were doing.
I hope you were just joking around.

Actually, I don't want to accuse anyone of anything. I think there are some passionate people out there that are lucky enough to get some comps, toys, long term demos or a few bucks that hadn't really thought about this.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Matt Callac
Re: Mommy blogger rules
on Jun 24, 2011 at 9:22:08 pm

[Scott Sheriff] "

Actually, I don't want to accuse anyone of anything."


Interesting, b/c I'm pretty sure you accused me of being one of the board's "Apple Certified Apologists". Which I thought was an awesome term as well as funny as hell. No hard feelings.

-mattyc


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Scott Sheriff
Re: Mommy blogger rules
on Jun 24, 2011 at 9:58:58 pm

[Matt Callac] "Interesting, b/c I'm pretty sure you accused me of being one of the board's "Apple Certified Apologists". Which I thought was an awesome term as well as funny as hell. No hard feelings."

Matt,
Fanboy seems very inflammatory to many, and is starting to get overused, so I was just trying to switch it up and think of something clever!
It's all in good fun and just some teasing. I'm a huge fanboy of that Japanese car and motorcycle maker that starts with H, and will gladly admit it.
Wasn't saying you're one of the shills either, so I'm glad there's no hard feelings.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Matt Callac
Re: Mommy blogger rules
on Jun 24, 2011 at 10:07:13 pm

[Scott Sheriff] "Matt,
Fanboy seems very inflammatory to many, and is starting to get overused, so I was just trying to switch it up and think of something clever!
It's all in good fun and just some teasing. I'm a huge fanboy of that Japanese car and motorcycle maker that starts with H, and will gladly admit it.
Wasn't saying you're one of the shills either, so I'm glad there's no hard feelings."


You should tradmare Apple Certified Apologist™ It really is clever. No worries. i have a good sense of humor and don't take stuff too seriously.
-mattyc


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Tom Daigon
Re: Mommy blogger rules
on Jun 24, 2011 at 8:55:00 pm

Wow Scott...Check and mate. Nice.

Tom Daigon
Avid DS / FCP / After Effects Editor
http://www.hdshotsandcuts.com


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David Roth Weiss
Re: Mommy blogger rules
on Jun 24, 2011 at 9:54:07 pm

[Tom Daigon] "Wow Scott...Check and mate. Nice."

Ditto that!!!


David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
http://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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james carey
Re: Mommy blogger rules
on Jun 24, 2011 at 9:18:23 pm

I am with you Scott, btw you have the perfect last name for bringing this up, there a few here who obviously have more than a user's interest in this debate (tho not you Wild Bill!). Thanks for bringing this up.

Jim Carey
Director of Video, Radical Entertainment
linkedin: http://ca.linkedin.com/in/jcarey256
mobygames: http://www.mobygames.com/developer/sheet/view/developerId,17212/


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John Davidson
Re: Mommy blogger rules
on Jun 24, 2011 at 10:04:57 pm

In the interest of full disclosure, I own some apple stock. I also use Apple products to make money.
Steve Jobs does not read my emails. I have never been to Cupertino. My wife is 5ft 1in, and I enjoy long walks the beach on moonlit nights.

John Davidson | President / Creative Director | Magic Feather Inc.


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Ben Holmes
Re: Mommy blogger rules
on Jun 24, 2011 at 10:18:20 pm

I would think those rules ought also to apply to those with financial interests in competing products.

For the official record, I've never made money or taken product from any company to sell anything. I wish someone would offer, but as of yet, no luck.

I like long walks on clear nights and have a cocker spaniel.

Cheers.

Ben

Edit Out Ltd
----------------------------
FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producer

http://www.blackmagic-design.com/community/communitydetails/?UserStoryId=87...


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Scott Sheriff
Re: Mommy blogger rules
on Jun 24, 2011 at 10:41:32 pm

[John Davidson] "In the interest of full disclosure, I own some apple stock."

I'm sure this is just sarcasm, but that wouldn't really count unless they gave you the stock.

But what about those that got a free copy of X to 'evaluate'?
Does getting a free 300 dollar app actually taint anybody's view?
Maybe.
Or maybe those that get comps are being cherry picked because they are more likely to give good, or at least softball reviews.
Is this that unlikely?
Just by selectively giving comps to the right people, any vendor could induces a bias.
Who in their right mind would give me a copy of X to review, after what I wrote about it in the days after the Supermeet.
And there are some people on here that seem to have a very cozy relationship with apple. They are big name film editors, trainers, UG folks, etc. Some have even danced around the edges and hinted they don't want to make those at Cupertino angry. What is that about? Does that mean they will get 'cut off' for saying the wrong thing? That is what it sounds like to me. Or maybe it's just joking around. Who knows?
I don't care if they get stuff from apple, and I'm not saying they are automatically biased if they do. Every business uses spokespeople. However I think this is info the rest of us deserve to know, so that we can make up our own minds about the validity of the opinions.
And I think the same thing applies to negative opinions. If you work for the competition and jump on a forum to slam something, you should disclose that. Competitors have a right to their opinion, and to think their product is better. But I think everybody should know you work for a competing product so they can make their own call.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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gary adcock
Re: Disclosure
on Jun 24, 2011 at 11:01:04 pm

For the record.

Apple loaned me a system with the app pre-installed in my role as a reviewer, I flew to NYC on my own dime to pick it up. and YES it has to be returned.

I also did buy all of the software out of my own pocket.

I have owned Apple Stock since before there was a Final Cut Pro and it has made a bunch of money for me. I was never given any.

I am founder and Past President of the Chicago Final Cut Pro Users Group, I did a preso on FCPX just this week

I work with a number of companies that create tools that work with FCP7. I have made money teaching people FCP, desigining workflows and solving workflow issues for years
I work with FCP almost daily and I still have a love hate relationship

I posted here on the COW the first part what is consider a balanced insight into the App and I plan to continue that.


I have no issue at all with Full disclosure.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640



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Scott Sheriff
Re: Disclosure
on Jun 24, 2011 at 11:23:08 pm

[gary adcock] "For the record.

Apple loaned me a system with the app pre-installed in my role as a reviewer, I flew to NYC on my own dime to pick it up. and YES it has to be returned.

I also did buy all of the software out of my own pocket.

I have owned Apple Stock since before there was a Final Cut Pro and it has made a bunch of money for me. I was never given any.

I am founder and Past President of the Chicago Final Cut Pro Users Group, I did a preso on FCPX just this week

I work with a number of companies that create tools that work with FCP7. I have made money teaching people FCP, desigining workflows and solving workflow issues for years
I work with FCP almost daily and I still have a love hate relationship

I posted here on the COW the first part what is consider a balanced insight into the App and I plan to continue that.


I have no issue at all with Full disclosure.

gary adcock
Studio37"


That is awesome Gary. I think you have set an example here.
Thank you.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Ted Levy
Re: Disclosure
on Jun 25, 2011 at 8:14:03 pm

I see no rebuttal to your original post from a particular individual I think we all know is a standout......


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Richard Harrington
Re: Disclosure
on Jun 26, 2011 at 7:56:23 pm

A Public Statement on My Relationships and Recent Writings

Due to my recent writings, my thoughts and activities have come under much greater scrutiny. I think it is important that I fully disclose my involvement with technology companies as well as much of my day to day existence.

My Day Job
The primary focus of my activities is as the owner of a production company in the Washington, DC area. I started the company in 1999. I have built my company’s infrastructure around Final Cut Pro and have used Adobe Photoshop and After Effects extensively. We also use a lot of other software tools as well.

Our storage networks are primarily Drobo. We use mostly Panasonic cameras and shoot to P2. We do use a lot of DSLR equipment (both from Canon and Nikon). We use AJA hardware for the most part. We are 80% + Mac shop, but we do have some Dell computers (as well as Windows installed on several Macs).

My Other Jobs
I come from a family of teachers. I have taught university. I have taught online. I have taught at conferences. I usually get paid to teach, but I have spoken and done several free events. I have spoken at Apple stores (both paid and for free). I have worked at Apple’s booth at NAB. I have spoken at Adobe’s booth there too. Both of those positions were unpaid (though Apple covered my expenses, lodging, and airfare).

The bulk of my training has been around teaching video pros and photographers. I have an obsession with slide presentations (and a passion for Apple Keynote). My goal with training has first and foremost been to help people. My secondary goal has been to earn money to support my family. It is an economic reality that I need to make money for my teaching as it takes me away from my company.

Over the last ten years I have written approximately 30 books. These have been predominantly on Apple and Adobe software. I have also written about web video, DSLR video, workflow, and even PowerPoint.

I have made money as a podcaster for Creative COW. I have also been paid to blog by ProVideo Coalition. I have been hired to write for DV magazine, Creative COW magazine, Photoshop User, and Mac Design.

In 10 years, I have been fairly visible. The revenue I make is sufficient (although I certainly cannot quit my day job if I wanted to support my family). I have rarely been supported by advertisers or sponsors. I have made enough money from my training efforts to justify the time and effort (as well as to release hundreds of free podcasts and thousands of blog and forum posts).


Which Companies Have Hired You Recently?
I have been hired by the following companies to produce training or do video production services. This list is in alphabetical order for ease of use.
  • Adobe
  • Apple
  • Creative COW
  • Drobo
  • Focal Press
  • Kelby Training
  • Pearson Education


I have been approached by several others. I have turned down advertisements on my blog.

I have received products from many companies through the years. This ranges from software to review, to products to test. This list is not complete (as I cannot remember everything at my age). These groups have supported my efforts and training with equipment loans, not for resale software, etc. Most of these items are loaned, and have to be returned upon request. Again in alphabetical order.

  • Adobe
  • AJA
  • Apple
  • Artbeats
  • Dell
  • Digital Anarchy
  • Drobo
  • G-Tech
  • Hoodman
  • Matrox
  • Redrock Micro
  • Red Giant
  • Singular Software
  • Wacom
  • Zacuto


What do You Edit With? 
I started on Avid at KCCI television in Des Moines, IA. Paid for my own classes out of my own pocket and learned it. I actively edited on Avid for about 7 years. I was an Avid editor at dhg Productions and PCI Communications. Also freelanced using Avid for several years (and still have a respect for the product today).

I started with Final Cut Pro on version 1. I still use it a whole lot (and it is the most popular application with our clients). My company did 90% of its editorial work in Final Cut Pro last year. We are migrating new projects to Adobe Premiere Pro in most cases, but have many clients and existing projects that will need to stay in Final Cut Pro 7.

I decided to get over my snobbishness and learn Adobe Premiere Pro about 2 years ago. I struggled, I whined, I complained. Then it got better. I used it for all my DSLR workflow starting with CS5. I’ve know switched to using it about 50% of the time for my work, and I am excited by the growth I see.

My own company is in the middle of being retrained. Like many things related to video workflow, I wrote it down and sell it as a book. If you buy it... I make 50¢. Let’s just say I live off my client work — my book writing is a bad addiction spurned by being bred from a family with 14 teachers in it.

So you have an Agenda? 
Heck no. I consider NLE choice like religion. That’s up to you. Except when it’s not. Like a client demands, or the shop you work for switches. I helped a lot of Avid editors learn Final Cut Pro (I mean A LOT). I’ve also started helping Avid and FCP users learn Premiere Pro. Use the tool you like if it’s up to you.

If you freelance... know all three (more money). If your job requires you to learn a new tool, do so. I regularly post links to great trainers, conferences, and educational products (not just my stuff).

I use what the job or the client demands. Do I like Adobe... yes I like where they are going and find it reassuring that they lay out a clear roadmap. I also commend Avid for being much clearer about where they are going and opening up support for AJA hardware, etc.

What I would like Apple to do is communicate its vision with words (not just software releases). I’d like to have time to transition and see both roads stay open while the bridge is under construction. As a pro, I cannot accept dramatic interruptions in my workflow. It saddens me that it is easier to migrate to other manufacturers and keep my Mac computers and AJA hardware working, than it is to migrate to the shipping version of Final Cut Pro X.

Do I hate Apple/FCPX? 
Absolutely not. When I launched my company I was faced with taking out a second mortgage for an NLE or trying Final Cut Pro. I have been there since version 1. I built my company using Apple hardware and software from Apple and Adobe.

To this day I use both heavily. If you have any doubt.... look at the Final Cut Pro podcasts on Creative COW. I think it's a great tool for some users, really. But its not what I hoped for as it stands now.

I am currently working on training for photographers who want to edit DSLR material in FCPX. I am happy with it for that use, as I know it will be approachable to many photographers who find “traditional editing” confusing. If you like FCPX, I am genuinely happy for you. Getting new software should feel like birthday presents for a six-year old.

Do You Have Agreements with Companies?
I have multiple non-disclosure agreements and I honor them. I have never disclosed details about one manufacturer to another. I have (to the best of my knowledge) never disclosed anything improper to end users. This agreements are a necessity as they give me advanced access to the tools we all use.

This advance access lets me figure out problems. Some companies use this feedback and make their products better. I also can work on training products so they can be ready when the application ships (or as close to possible). These agreements are entered in so I can create a product that is ready when you need it.

My opinions have never been bought. I have never been told what to say. I have never colluded with a company to change the opinion of the market. I have been hired by companies to help them understand the end user. I have written and produced as well as reviewed and commented on efforts that impact the professional video industry.

Why are You so Vocal Now?
I have always tried to be fair in my opinions. And I always try to give software developers helpful feedback about their tools. I have been blogging for more than 5 years and release approximately 5 posts a week. I’m also active on Facebook and Twitter as well as contribute to several photography and Photoshop blogs.

My opinions raised through my writings and podcasts on the Final Cut Pro X release have been from the point of view of a facility owner who now has to retrain his own staff. I am also frustrated that my investment in hardware and training is currently being wasted by a product that seems to ignore both.

I am vocal because there has not been a clear public statement about the issues many pros are raising. I am vocal because there is not a shared plan to address migration. I am vocal because ten years of my company’s work is frozen to an application that may or may not run in the future.

As a trainer and author... these are good times. Lots of work and consulting to do.
I recently released a book on Premiere Pro for migrating editors. I had no inside knowledge on Apple’s plans. I decided to diversity my company and cross-train my employees.
I am currently writing two books on video editing for DSLR photographers. One is on Final Cut Pro X while the other is on Premiere Pro. I truly believe that both are great products for this segment of the professional workforce.
I have had lots of demands from both Apple and Adobe users to help them with problems. If you look at the training products I’ve released in the last 3 years you will see my focus has always been on collaboration. Helping pros and emerging pros to get their jobs done has been my goal.
I also weave business ethics and best practices into most of my content as I genuinely want to see our industry succeed.


In Conclusion
I hope this post does three things.
  • First, I have a legal obligation to reveal my professional relationships.
  • Second, I hope it helps readers and listeners understand my motivations.
  • Third, I would like the industry and Apple to engage in meaningful and professional conversations to ensure the long term health of the professional video industry.


These are challenging times. The economy is rough and competition is high. Please continue the debate with respect and integrity. Choose what is right for you. My opinions are not very important, I will be here to help in whatever way I can with the knowledge and skills I have built through the years.

Richard M. Harrington, PMP


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David Roth Weiss
Re: Disclosure
on Jun 26, 2011 at 8:03:19 pm

That is full disclosure if I've ever seen it. Great job Richard.

And your conclusion is admirable and beautiful.

[Richard Harrington] "I hope this post does three things.
First, I have a legal obligation to reveal my professional relationships.
Second, I hope it helps readers and listeners understand my motivations.
Third, I would like the industry and Apple to engage in meaningful and professional conversations to ensure the long term health of the professional video industry.
"


David


David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
http://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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Richard Harrington
Re: Disclosure
on Jun 26, 2011 at 8:17:41 pm

That was the hardest thing I've ever written. Thank you David.

Richard M. Harrington, PMP

Author: From Still to Motion, Video Made on a Mac, Photoshop for Video, Understanding Adobe Photoshop, Final Cut Studio On the Spot and Motion Graphics with Adobe Creative Suite 5 Studio Techniques


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gary adcock
Re: Disclosure
on Jun 27, 2011 at 12:22:33 am

[Richard Harrington] "hat was the hardest thing I've ever written."

I know.

thanks.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640



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David Roth Weiss
Re: Disclosure
on Jun 27, 2011 at 1:01:48 am

BTW Gary, I'd like to commend you as well. You got the ball rolling in the right direction and I commend you for it. And, I again want to apologize to you for my misunderstanding early on in this maelstrom when I misconstrued some of what you'd written in you initial piece on X. And, I hope we're okay on that.

David


David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
http://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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gary adcock
Re: Disclosure
on Jun 27, 2011 at 2:06:39 pm

[David Roth Weiss] " again want to apologize to you for my misunderstanding early on in this maelstrom when I misconstrued some of what you'd written in you initial piece on X. And, I hope we're okay on that."

We are, no need to worry my friend.

You get credit too David, there are numbers of people out there without the wherewithall to admit when mistakes are made. It takes quite the individual to apologize.

gary adcock
Studio37

Post and Production Workflow Consultant
Production and Post Stereographer
Chicago, IL

http://blogs.creativecow.net/24640



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Scott Sheriff
Re: Disclosure
on Jun 26, 2011 at 10:28:56 pm

[David Roth Weiss] "That is full disclosure if I've ever seen it. Great job Richard."

I'll have to second that.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Tim Wilson
Re: Disclosure
on Jun 27, 2011 at 12:40:59 am

No kidding man, if being ethical was easy, everyone would do it. It's not, and they don't.

Well done.

Thanks,
Tim


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