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Fear, Loathing and Final Cut Pro X.

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Bill Davis
Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 7:52:42 pm

New software has joined our old software.
New ways of thinking about important tasks have also joined our old ways of thinking.

And from the tenor here while I was away shooting in San Deigo. Today FEAR reigns supreme!

“Litsten to ME everyone,” I see a lot here. “I’m the one with specialized knowledge and I just noticed that the red birds are flying north. Let me be the first to tell you why this is the first sign of the apocolypse. Follow me to safety – or rue the day!”

Screw that.

I get it. Change breeds fear. But you know what?

I’m not afraid.

Quite the opposite. I’m excited that this is rattling my cage. And I’m old enough and experienced enough to know that sometimes the red birds flying north just means that the freeking flock leader spied something interesting toward the north – not that the whole darn flock will necessarily fail to get to Brazil for the winter and die.

Maybe what the flock leader saw is really sweet – and as soon as the flock gets there, the whole flock will prosper and be glad the flight happened.

And yeah, maybe it will be parched out there and we’ll have to back-track. That will suck. And some birds will dive out and go their own way. To quote David Byrne, “same as it ever was.”

To me, what I’m reading on the boards is only a little interesting about FCP-X and a lot more interesting as a reflection of the state of the PEOPLE in this business.

Tough economy, changing world, and, to over mix some metaphors purely for fun, a big player just debuted a pitch we’ve never before seen. We’re replaying that pitch over and over and over again. Coaches and pundits and legions of simple fans are huddled down with their noses to the screen debating out what the new pitch means to the future of baseball.

They will debate it endlessly, call meetings and hold long discussions about the pitch.

Other players will quietly figure out how to HIT the damn pitch.

Count me in for that.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Conner


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Jerry Hofmann
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 7:54:23 pm

I love it.

Go Bill!

Jerry

Apple Certified Trainer, Producer, Writer, Director Editor, Gun for Hire and other things. I ski. My Blog: http://blogs.creativecow.net/Jerry-Hofmann

Current DVD:
http://store.creativecow.net/p/81/jerry_hofmanns_final_cut_system_setup

8-Core 3.0 Intel Mac Pro, Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D, AJA Io HD, 17" MBP, Matrox MXO2 with MAX - Cinema Displays I have a 22" that I paid 4k for still working. G4 with Kona SD card, and SCSI card.


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Nigel Thompson
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:31:31 pm

I have to say bill
I have not seen a better statement yet.
I too am going no where. im on FCS3 and will not be upgrading till December/January. By that time everything will be worked out and ill be happy......

in the mean time ill get Resolve and life will be good.

RED,DSLR, FCS and more,
High End, Production & Post Production
in the Caribbean
http://www.bistt.com


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Jamie Franklin
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:07:09 pm

[Bill Davis] "I’m not afraid."

Then you have something in common with the majority of people who have not embraced X. It's not about fear. It's about reality. It's about practicality. It's about a tool that didn't deliver on it's promise now and some very untenable moves towards 7.

This "fear" mantra is getting way more over-blown than any of the misinformation getting bandied around about what X can and can't do...

Doesn't wash. I've played with it too, doesn't do what I need it to. I have no expectations, I can't "hope" the things I do rely on will be put in. Moving on. But I'll voice my displeasure in the product all I want...

Does that sound scared?


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Bill Davis
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:37:24 pm

Doesn't sound scared.

It sounds perfectly reasonable.

You're unwilling to look at it through any lens other than your current experience profile.

I get that. It's rational, understandable, individually defensible, and should generate nothing but understanding from anyone reading your post.

But that does NOT mean you're particular perspective is any more proper or even informative to others than is mine.

I've seen the perspective you espouse over, and over, and over, and over again during the past few days.

I just think it's useful to ALSO hear voices that try to offer a different perspective. After group dynamics - especially those that are fear-based - are proven to often be unnecessarily destructive to healthy thinking.

Notice I say "healthy" - not "right' or "wrong." FCP-X will be a success or a failure on it's own merits.

I didn't see your particular post as particularly fearful - but there are a LOT running here where that's the primary driver under what's being discussed.

In my youth, Frank Herbert's Dune impressed me with the powerful liet-motif, "fear is the mind-killer."

I've found that to be nearly scrupulously true over the many decades since.

Simple as that.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Conner


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Jamie Franklin
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:46:55 pm

Again, this is the "I just don't get it" argument.

The tangible reasons for not liking or embracing this product is no mystery. It's also, for the most part, completely dismissed. And again, for the most part, dismissed as "fear"...

It's simply not true. I understand and appreciate your perspective, but a lot of what is being said here is dismissive and not appreciating those tangible opinions that have been vocal not to embrace it...

So far, we have been called chicken littles, unhinged, over-reactors, babies, spoiled and on and on...

And I will take exception to this playground mentality until it ends. I will agree that the customization that 7 offered may have spoiled us, but at the same time, it's no less legitimate to suggest losing that is a step backwards for many here. Including myself.


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Glen Hurd
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 9:05:18 pm

[Jamie Franklin] "And I will take exception to this playground mentality until it ends. I will agree that the customization that 7 offered may have spoiled us, but at the same time, it's no less legitimate to suggest losing that is a step backwards for many here. Including myself.
"

Heh heh. This does remind me a lot of politics. There is one side, in particular, that loves to accuse the other side of being driven by fear, and essentially just being emotional and stupid.
Ironically, the act of calling your opponents fearful of change, is in itself so simplistic, I can't imagine a single collection of technophilic professionals falling into that category. Methinks there is an emotionally driven contingent in this discussion, but they aren't writing with your clarity or logic. :)


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Craig Seeman
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:09:30 pm

Well said Bill.

I think people are busy wondering why there's no kitchen and failed to notice that they've just build an excellent foundation. While I don't move my family into a foundation, only a house, this promises to be a very good skyscraper.

To me, looking at a foundation and complaining that it's not a house is pointless. The more I play with FCPX the greater respect I have for the child that will one day be a champion.

Apple's biggest mistake was not continuing to sell FCS while allowing the child to mature. It forces the child to be head of a household not yet built.



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Jamie Franklin
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:26:54 pm

[Craig Seeman] " While I don't move my family into a foundation, only a house, this promises to be a very good skyscraper."

Some feel the foundation is too rigid and want to be able to continue editing with the feel and customization they are not only used to, but have grown to appreciate.

That doesn't automatically equate to fear. Why is it, if we don't automatically like a product, we just don't "get it"...

If we don't like the changes, we don't like the changes. Most have been quite vocal why, but it seems to be dismissed continually in blogs and threads like this as if we are children whining over spilled milk...

My only observation here can conclude, maybe it's like politics, the minority opinion can be the most vocal and that translates into majority opinion...I think we should be careful here and stop lumping everyone together (I can be guilty of that too) and respond accordingly.

It's good to address the changes that are moved where some might feel its gone, but it's also good to look at it's inadequacies and "hope" those are addressed.

We can work together on these things. I see a lot of this being too divisive...


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Jim Giberti
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 9:04:30 pm

These are all good points Jamie, but the threads have largely been fueled by outrage and the people who've called for a little balance are the ones that have been shouted down...I've been there.

This is the future in many ways and as someone who runs studios in virtually every media I've experienced the great growing pains whether it was 24" analog to the first digital mixers to all computer based MOTU production. Step and repeat with design, every generation of camera etc.

It's often been very challenging and expensive and difficult while running a growing company, but it's always been worth it and virtually every creative I've known that hasn't embraced the new paradigms reached dead ends in their careers.

Is this the future of creative production in this media? Only time will tell, but the people behind the change have a pretty solid history of innovation. Those that say they don't must be pretty dumb for continuing to use their innovations.

Having been there and having evolved my firm into all digital everything the past few years, I'm very psyched for this. I absolutely empathize with all the edit houses that are currently left out X BUT it's not like Apple came and stole their 7 suite - just the opposite, they can continue to do exactly what they need to as Apple brings everything else online.

Logic and experience says they will and then it's just a matter of whether people feel they need to work in the same (to me tired old way of editing) or want to embrace a new paradigm that will evolve and grow as we use it, give Apple our sane and calm feedback and continue to prosper.


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Jamie Franklin
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 9:37:25 pm

[Jim Giberti] "who've called for a little balance are the ones that have been shouted down"

I could go through a list of what you mean here. In fact, there is a blog post spelling out exactly that...

And what did it contain? A complete pile of dismissives, an entire page of white noise...

Chestnuts like: We have had nothing taken away from us, we still have 7

What is that in response to? During this transition, 7 was yanked off the shelves, for many here the prokit updater was moved (it may have returned or miscommunication occurred) without warning.

Response again: Nothing was taken away from you, you still have 7 quit your whining!

Good grief...

I could go on. I'd agree with you if that's what I saw happening, but what IS happening is that "balance" is patronizing, name calling, selective hearing and completely dismissive...

I'm not trying to find balance, I'm trying to find reality. This is the problem in so much in life. People fight so hard against reality, create this false sense of balance, further pushing the arguments into the gutter where no one can come to an agreement or civil discussion...

Cheers, this has been the least and most educational thread going...


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Aindreas Gallagher
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:43:00 pm

I am rocking with the primary storyline - i am insanely excited by the fact that all clips placed above the primary storyline attach themselves to it like insane limpets - i am engorged by the vimeo export options, I am enthralled by clip selection with a yellow rectangle - I am pitching my tent in my user home folder and never leaving, my clips are moving around each other like harry potter has a wand, again V1 is apparently a storyline, perhaps V3 is an epilogue, i am using some of the gaudiest irritating (yes I have now laid hands) garageband, screw you software, I am encountering the fist of apple where I thought it would never go..

oh my spleen, I am running out of invective.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics


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Rocco Forte
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:50:32 pm

Looks like the editors on Conan's show aren't afraid either:





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Ted Levy
Re: Fear, Loathing and Final Cut Pro X.
on Jun 25, 2011 at 8:06:03 pm

Still there:







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Tom Daigon
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 8:54:45 pm

Good on you Bill. If it works, do it.

Meanwhile Im sitting here editing and having the time of my life with software I never thought I would use. CS5 (specifically PP and AE) is a true pleasure to create with. I think its what I hoped FCP X would be.
Familiar, fast and fun.

Ive reached the point where all posting begin to sound like "blah, blah,blah".

If you cant enjoy what you are doing, you are doing the wrong thing.Then its time to move on. I did and Im glad that door opened.

Tom Daigon
Avid DS / FCP / After Effects Editor
http://www.hdshotsandcuts.com


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Jim Giberti
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 9:16:40 pm

More of the logical "lemonade" approach.
For the first time this week I've got two different versions of FC running on our systems and because we have CS5 suites on all our systems I'm going to experiment with Premiere for the first time since I cut our first film on version1 in our first digital suite.
Who knows, I might love it more than either FC.
I'm glad you're liking the change Tom, I may well too.
Transitional periods can either be terrifying or invigorating.
I like the latter.


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Matt Callac
Re: Fear, Loathing and Final Cut Pro X.
on Jun 24, 2011 at 9:19:10 pm

Bill,
Great post. Loved the metaphors.

-mattyc


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Greg Fulcher
Re: Fear, Loathing and Final Cut Pro X.
on Jun 25, 2011 at 12:27:27 am

Nicely stated, Bill. Thank you for mirroring my thoughts. Of course, I was quickly shouted down in an attempt to call out that the sky was not, in fact, falling. Accused of overreacting in calling out the overreactions.

In retrospect, I should have not titled my post 'Chicken Little' because as someone pointed out, it was ironic.

Like you, I'm not afraid and can afford to wait it out as long as I need to. It's not like my current kit bag is busted. I'm excited for the challenge and a possibly migration to warmer climes.

Rock on, sir.

-g

1013media | produce. edit. enable.
San Francisco, CA | http://www.1013media.com


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