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Congrats. You're head of promotions, too.

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Aindreas Gallagher
Congrats. You're head of promotions, too.
on May 11, 2013 at 6:08:29 pm

This just got posted in the "creative cloud, can I breath in here" forum, hadn't noticed it before.

Its off the CC video landing page. http://www.adobe.com/uk/products/creativecloud/video.html

Some choice quotes:

Congrats. You're head of promotions, too.
You've made the final edit, and now it's time to build buzz. DESIGN a poster. BUILD a website. CREATE an iPad app.
Whatever you need to promote your project, it's here in Creative Cloud.


it goes on:

Why don't you sculpt a CHAIR? Maybe build a WATCH? Have you ever DELIVERED A CALF? Why aren't you BUILDING A CAR? It's Adobe CC baby - there are no job descriptions, no one ever went to college to study any particular discipline - watch the magic as a we throw a wall of Apps in your face!!!

You can now DO ANYTHING.
As long as you just cut us a rental cheque EVERY MONTH FOR THE REST OF YOUR NATURAL LIFE.

Seriously tho - some of the language is so crass - there's worse below it too:

Your project. Now playing at a website near you.
You made the movie. Now make the movie website!


I find it hard to get past the feeling that Adobe are just throwing everything in our face and going "BOOM!" its magic baby, you're empowered!

Alternatively you could view it as something very close to a bad cable subscription with a large number of undesired channels - Adobe have ascribed a rental monetary value to the entire suite, half of which I have no idea how to use, or time to train myself on - nevermind the fact that these are only tools to express extremely hard won skill in the areas of web and DTP design that are completely separate from me - but adobe are simply saying; it's all or nothing (or well all or one) because they get to call a plausible rent number for the most expensive thing they sell: the master collection, completely ignoring that a great deal of us were on specific packages that actually related to the things we know how to do - I was on Production Premium.

Why have adobe chosen to do that? Is it because they want the magical pixies to make us all able to do each others jobs? Or is it because they want to extract the highest possible sum in rental income?

I know Kevin made the point that we should communicate our desire for a proper video tiered subscription known to adobe at the go/wish site - it's a good call, I've done that, but good god that advertising bumph is annoying. It rings so crass, and so false - I swear to God - it really does Adobe no favours.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Simon Ubsdell
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 6:49:46 pm

[Aindreas Gallagher] "Why don't you sculpt a CHAIR? Maybe build a WATCH? Have you ever DELIVERED A CALF? Why aren't you BUILDING A CAR?"

Vintage Gallagher genius - magnificent!!!!!

Simon Ubsdell
http://www.tokyo-uk.com


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Ricardo Marty
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 7:22:01 pm

It sounds like a desperate marketing effort to me. Directed primaraly to the wannabees.


Ricardo


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Joseph W. Bourke
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 7:55:24 pm

Actually Aindreas -

I was planning to stencil my driveway with a fleur-de-lis pattern...

So you're not the only one who found that a tad patronizing?

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Aindreas Gallagher
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 9:39:47 pm

I'll say. only its worse in a way - and almost degrading to adobe as was? It really is a wall of channels argument - only in this case, I'm not brushing off SKY television, or whatever the american equivalent is (comcast?) Buried in my new rent cheque to adobe for a ton of stuff I have no clue how to use, are the tools I used to own that I keep bread on the table with. I can actually refuse a SKY subscription. Adobe are very well aware that we likely cannot refuse their terms, as they remove ownership of software.

I mean, what's on the CC web landing page? "you've finished that website, now fire up Premiere Pro and cut all the corporate brand material! Nail that extra billing!"

It just feels crass, and more than a little bit weird.

If I'm going to be honest - I think there is a CEO who thought he was going to rule the world with Flash as a universal runtime, and told a lot of investment fund shareholders that was going to happen, and that didn't happen at all. Now he is setting himself to monetise the living hell out of the user base by frogstepping a global creative user base into perpetual rental.

http://www.bloomberg.com/video/adobe-ceo-says-creative-cloud-better-for-cus...

at the three minute mark, when the question is put to Shantanyu Narayen about why he is unwilling to continue parallel licenses to customers who make their living on the software, as many others are currently doing - simply using a carrot - his reply is actually kind of incredibly disingenuous

"Well Emily if we could do all things for all customers we would, this was all about saying, are we going to lead the industry."

Which customers do not want to continue owning software they have paid for? And when he says lead the industry - who is he talking to? It feels quite machismo this - it feels like a CEO wanting to make a forceful statement that he is a killer CEO that should be respected. That he is a successful aggressive CEO. Its notable that even Microsoft, that have dipped their toes into subscription, have basically disowned his strong arm tactics.

Does anyone actually believe that the Adobe CEO is acting from a core belief in best practise for creative professionals? By making everyone rent the software, and throwing anything Adobe has ever made in their face to justify the decision? Part of me is surprised he didn't throw Aldus pagemaker into the mix, it could be the equivalent of an unpopular food shopping channel.

If adobe really tried to dig out everything they ever owned, I'm sure they could get the cloud application count into three figures.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Gustavo Bermudas
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 10:33:21 pm

[Aindreas Gallagher] "Does anyone actually believe that the Adobe CEO is acting from a core belief in best practise for creative professionals? By making everyone rent the software, and throwing anything Adobe has ever made in their face to justify the decision?"

One Cloud to rule them all, One Cloud to subscribe them,
and in the darkness bind them.

I read in some other forums something like "Clouds evaporate and all you got left is blue sky"

I think this subscription thing will last for a year or two at most, if you have CS6 or CS5.5 hang on tight to it, just like many of us are still using FCP7.

Every major corporation that gets too big it starts breaking apart,
I think Adobe had their apex with CS5 - CS6 and it's all downhill from here, they are currently losing a lot of trust, I came up recently to this website, http://projectmeteor.org, which you can see the frustration of new talent with the current scheme of apps for design, and how old and outdated all of the Adobe seems for them, and this was even before Creative Cloud, and I gotta say, after playing with Pixelmator for a little bit I understood why, and it's only $15! Pixelmator is probably going to take Photoshop's place at some point if Adobe keeps going this route, specially for college students, that when they start working professionally they will feel more comfortable with those tools (which would have mature by then) than Adobe's.

Like you said Andreas, this is a CEO that thought he could control the web with Flash, until Steve Jobs gave him the finger, now it's our turn.

Maybe a few years from now Adobe will be like AOL.


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Aindreas Gallagher
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 11:05:18 pm

[Gustavo Bermudas] "after playing with Pixelmator for a little bit I understood why, and it's only $15! Pixelmator is probably going to take Photoshop's place at some point if Adobe keeps going this route, specially for college students,"

I really like pixelmator. I used it full time for the London Olympics at the Mall for local pres on the big screens because the vendor went with it in place of Adobe software for image work. Pixelmator delivered all LOCOG location pres graphics.

there is a simple reason - you can do an awful lot of what you can do currently in PS on pixelmator if you are half casual with PS.
It leverages core image for filters and image adjustment and it works really well: you have layers, layer masks, type tools, selection tools, as of the last release you have vector shape tools - granted some people really need liquefy to adjust model's legs, and complex CMYK preview setups for print, but there is an argument that photoshop is basically a really stupidly expensive digibeta deck in a land of iphones.

I think it is mostly reputation holding the photoshop monopoly together. I think there are quite possibly multiple vendors who could address the various markets adobe photoshop currently addresses, communally and together they could completely strip photoshop from the bone. I think a software market such as the the Apple Appstore market, or the Win 8 store market could each equally serve to eviscerate the entire base of photoshop.

It has long been said that it is such a complicated app that it cannot be unpicked - it would be interesting to consider whether a new generation of software writers could, leveraging technology such as core image, tear the entire concept of the application apart into multiple dedicated markets, with billions in revenue at stake for brand new entrants, all this considering adobe were in the process of trying to railroad every single photoshop user across the globe into lifetime rental agreements.

Pixelmator costs 15 dollars and it is yours - I would encourage anyone - and I mean literally anyone at all to download and investigate the software. You might be surprised.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Oliver Peters
Re: Congrats. You're head of promotions, too.
on May 11, 2013 at 11:41:08 pm

[Aindreas Gallagher] "Pixelmator costs 15 dollars and it is yours - I would encourage anyone - and I mean literally anyone at all to download and investigate the software. You might be surprised."

I concur on Pixelmator. I also have the FxFactory filters and these show up in Pixelmator, since they are based on core image.

OTOH, I run across plenty of places that use old versions of Photoshop and After Effects without complaint. If you are a power user, anything from CS4 onward will probably serve you well. If you are a casual user of Photoshop, then you can even go older. Plenty of shops that only need basic compatibility are running CS (version 1) and even 7.1.

As users, we tend to get caught up in the upgrade or die mentality and that's often far from necessary. Folks are still using FCP 6 and Avid owners frequently are one or two versions back. In fact, it's not uncommon to skip versions and update every other version. Using that cost metric, CC ends up costing you more.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Greg Andonian
Re: Congrats. You're head of promotions, too.
on May 12, 2013 at 4:30:27 am

I watched the video on the page that Aindreas linked to, and one part really struck me- one of the guys in it said that "the only limit is your internet connection".

LAME.... :P

______________________________________________
"Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


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Morten Ranmar
Re: Congrats. You're head of promotions, too.
on May 12, 2013 at 9:04:14 am

And here I thought professionalism was about letting the right people do the job - not trying to accomplish everything single handed with all Adobes palette of tools...

- No Parking Production -

2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid.... and FCPX on trial


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Jim Giberti
Re: Congrats. You're head of promotions, too.
on May 12, 2013 at 6:02:27 pm

Yikes, have they become so transparently cynical as to paint a new billing structure as a paradigm shift in the way humankind creates?
Never mind, I know the answer.
The cloud is magic.


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 4:17:24 pm

the sad reality -- what they're selling is what Corporate USA is paying for - Network TV where I've worked for years once had separate sound/lighting, camera, editor/producer/correspondent jobs. Now, for the most part (at local, but increasingly at network) There's one job available, if you can't do it, someone else will.

Oh, and we'd like you to blog, tweet and create a web page too.

Guess what, the 20 somethings can and will do this. The rest of us are quickly becoming fossils if we don't adapt.

Insulting to our "professionalism" Of course it is. Do the people who the pay the bills and squeeze every last profit penny out of the workers care? Of course not.

I've learned and mastered many of the skills running my own production company. Adobe is simply reflecting reality.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Morten Ranmar
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 5:25:17 pm

managing software doesn't make you a professional. It is only when you master it, which needs full attendance, and not just trying out for your moms website.

- No Parking Production -

2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid.... and FCPX on trial


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 6:23:38 pm

Getting paid and making a living with the software makes you a professional. Who said anything about making your moms web site. Is there any comment here that isn't met with a sarcastic or negative response. I was pointing out reality. Not how we'd like things to be.


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Morten Ranmar
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 6:35:15 pm

This is the DEBATE forum. There is nothing negative about it, but sarcasm is quite common in debates ; )

What I really wanted to point out is that there is a reason why people specialize in the professional world. One person can simply NOT excel in all fields. If you try to do everything, it WILL be moderate.

- No Parking Production -

2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid.... and FCPX on trial


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Fabrizio D'Agnano
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:03:05 pm

[Morten Ranmar] "What I really wanted to point out is that there is a reason why people specialize in the professional world. One person can simply NOT excel in all fields. If you try to do everything, it WILL be moderate.
"


I think some professional may want to specialize and excel in being a top notch sound editor or colorist, another in being a good event videographer making decent videos at a decent price. There are not only big money top quality productions in the professional world. And maybe there are a lot of professionals who are earning their money shooting, editing and delivering a complete, maybe moderate, video at a moderate price, at least adequate to the money they get offered. And are possibly building their own web page, because they are filling a niche the market requires, and that does not allow them to feed a specialized team. This does not make them less professional on my opinion.

Fabrizio D'Agnano
Rome, Italy


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Joseph Owens
Re: Congrats. You're head of promotions, too.
on May 15, 2013 at 3:45:35 pm

[Andy Field] "Getting paid and making a living with the software makes you a professional."


*::gag::* "making a living"? As a wage slave?

Totally disagree. This "getting paid" argument is done. No, you likely aren't getting paid, not what the work is worth, that is for absolutely sure, and "professionalism" is *doing your job and not making the rest of your collaborators' existence a living hell* -- Buddy Ebsen.

This "getting a few bucks" for knocking off the B, Ed & I porn is more than faintly ridiculous.

jPo

"I always pass on free advice -- its never of any use to me" Oscar Wilde.


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 15, 2013 at 8:02:52 pm

"This "getting a few bucks" for knocking off the B, Ed & I porn is more than faintly ridiculous."

Spoken like a true wage slave.

Where does the volcanic anger come from in these forums -- You're a wage slave unlikely to be earning what you deserve by using Adobe software?

Actually own my own production company so I'm - in your colorful description - my own slave.

This software has paid for it's self a thousand times over with productions ranging from broadcast networks to corporations to film. Again - if you don't like how adobe is charging - simply walk away and use what you have or find something better.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Aindreas Gallagher
Re: Congrats. You're head of promotions, too.
on May 17, 2013 at 10:31:40 pm

or, he said on a hiatus from ranting elsewhere - we stand up to them and alter the terms.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Jim Giberti
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:12:11 pm

Running my own production company has done the same for me. I'm hardly a twenty something but we've more than kept up with the changes.

Initially I built what was/is a completely different approach to this stuff - a combination agency/creative shop that had all it's own production facilities under one roof.

Twelve years ago I had three floors of people in a big historic building I renovated - one floor of creatives, one floor of production studios, one floor for AEs and mgrs. I decided that I really didn't like running a biz that big but didn't want to change the all encompassing nature of what we provided so I downscaled, sold the building and built new smaller facilities up at the farm. Of course this meant learning and doing much more with a much smaller team. I put in as much time, or more, as any 20 something over the past dozen years mastering new technologies and disciplines, without a vacation for much of the time.

Fortunately that decision mirrored the changes you mention Andy. We were able to ride out a terrible economy and now we're busier and much more profitable than we ever were as one of the bigger shops in the region.

Right now, as creative director, I'm concepting and overseeing an interactive energy museum (including all the exhibits), creating the concept and design for a new restaurant chain from interior and exterior to branding and advertising, and beginning a series of 12 films, while keeping up with a healthy base of agency clients. Everyday, I move between recording studio, film and photography, design studios, heading up strategy meetings with clients, working with developers on new apps, designing and building animatronics, music scoring...

I say all this to reinforce your point. We always provided this comprehensive range of creative ideas through final production. The difference is, I used to do the writing, and directing and then oversaw a team to produce it all. I found that personally unrewarding as we grew bigger and busier, and as it turned out, it would have been financially unsustainable in the new economy as well.

Aside from producing audio and music in DP and using FCPX vs PP we're like an Adobe advertisement. We pretty much use everything they offer. And some times my head hurts.


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:18:17 pm

Right on, Jim

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Kevin Monahan
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:05:39 pm

Yes, it is true that young people are becoming jacks of all trades, and we all should learn new talents or be left behind.

I think what is lost here is the notion that you will no way ever have a use for other Creative Cloud applications you are not familiar with. While I can understand that at a basic level, I think you could use some of your talents to cross over, learn something new, and bring in new revenue to your business.

Do you have a website? How much do you spend on design? Adobe Muse is simple enough for folks like us to grasp. Have you checked it out?

How about hosting? Did you know that you could use Business Catalyst to host up to 5 websites? You could subtract that off the cost of the Creative Cloud subscription, and charge to host some of your clients websites.

Have you seen Edge Animate and how closely it resembles other layer based animation programs, like After Effects or keyframing in Premiere Pro? You could make cool HTML 5 content, and also sell that service to your clients.

Just some thoughts for those that might not see the potential of the other Adobe apps. Although not everyone would fall into that category, many of us would.

Kevin Monahan
Social Support Lead
Adobe After Effects
Adobe Premiere Pro
Adobe Systems, Inc.
Follow Me on Twitter!


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:15:06 pm

I agree with Kevin on this.

Ideal world - everyone specializes and each specialist is a whiz at what they do.

Today's world - the market no longer supports it.

Have you seen Post houses shuttering one by one across the country, replaced by smart, able independent contractors who have become "preditors" (producer/editors) It's how my operation's survived and thrived in the great recession and have done not just moderate priced, moderate result work, but national award winning pieces from everything from PBS and ABC to fortune 500 companies.

Quick example - had a client who needed 3D Animated logo -- said a post house was set to charge him 5K for the work (this was a dozen years ago)

I heard of app called ProAnimator - downloaded a demo - figured it out in an hour -- program cost to us 800.00 -- we charged client that and the editors time and profit.

We made the cost of the program back in one project - made a profit, paid our editor.....and had a tool that made us a lot of money over the last 10 years.

Had I just been a producer "specialist" I would have never learned this skill and developed another income stream.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Morten Ranmar
Re: Congrats. You're head of promotions, too.
on May 13, 2013 at 7:24:30 pm

And we will all become the bit-crunched MP3's of yesterdays Gold labels...

- No Parking Production -

2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid.... and FCPX on trial


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Aindreas Gallagher
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 1:26:25 am

[Kevin Monahan] "Yes, it is true that young people are becoming jacks of all trades, "

how convenient is that statement? says exactly who kevin? you? adobe? Are film makers web designers? Are typographers becoming cinematographers?

this is getting incredibly old very fast.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 4:59:46 am

Be careful of that boggy swamp....you are about to become a dinosaur fossil. Not sure what gilded castle you work in, but jack of all trades has become a career survival skill in our neck of the woods.


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Aindreas Gallagher
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 7:03:40 pm

ech, I'm not responding to this dinosaur claptrap. I mean ok I am - but seriously.

http://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 9:36:24 pm

:-) The dinosaurs never knew what hit them either...

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Kevin Monahan
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 7:47:07 pm

[Aindreas Gallagher] "how convenient is that statement? says exactly who kevin? you? adobe? Are film makers web designers? Are typographers becoming cinematographers?"

Hey Aindreas,
It's my own personal opinion, based on what I see around me in a high tech capital of the world, SF. Yes, I see tons of cross over going on right now in the huge influx of young professionals flocking to the area. I'm not sure what you're seeing in your area.

Cheers,
Kevin

Kevin Monahan
Social Support Lead
Adobe After Effects
Adobe Premiere Pro
Adobe Systems, Inc.
Follow Me on Twitter!


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Dave LaRonde
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 4:00:27 pm

[Aindreas Gallagher] "Why have adobe chosen to do that? Is it because they want the magical pixies to make us all able to do each others jobs? Or is it because they want to extract the highest possible sum in rental income?"

None of the above. Stop viewing this video you cite from the perspective of a video editor only. Start viewing this from the perspective of a department head, WHICH YOU ARE NOT. This message isn't directed at you, it's directed at your boss, if you had one.

If you worked in a corporate communications department, The Boss may very well be an individual in charge of graphic designers, web designers, still and video photographers, effects artists, directors... and yes, editors.

If you were The Boss, you just might find Creative Cloud quite appealing: one type of subscription fits all. It's a monthly expense as opposed to a big, periodic outlay: it's easier to budget; never mind that this particular monthly expense may rise at any time at the whim of the provider.

I keep saying it, and no one seems to get it: with the announcement of Creative Cloud, Adobe has redefined who it sees as its customer base... and who it does NOT see as its customer base.

Here are a few examples of those who are no longer customers:

Adobe customers are no longer small one and two-man boutique shops, with the exception of the successful ones -- if you run into a tough stretch, well, tough: you lose access to project files representing your hard work.
Educational institutions on shoestring budgets and their equally budget-conscious students are also out of the mix: let 'em learn on the job.
Likewise, successful individuals approaching the end of their creative careers are also out: there's not much more money to be made from them anyway, and how likely are they to revisit old projects in the first place?

No, Adobe customers are now organizations with the financial resources to be in the creative game for a long, long time. Organizations which can be counted on for a steady income. Sure, you personally may have been on the Adobe customer list before, but if you're not on the list now, that's too bad. They're gravitating to the Autodesk model: you have to pay to play. And you have to pay in perpetuity.

Toto, I've a feeling we're not in Kansas any more.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 4:15:27 pm

[Dave LaRonde] "Adobe customers are no longer small one and two-man boutique shops, with the exception of the successful ones -- if you run into a tough stretch, well, tough: you lose access to project files representing your hard work."

That is nonsense -- even at 50 dollars a month (i'm getting it for half that price), access to EVERYTHING Adobe makes is not out of reach to the one or two man shops... You pay more each month for your cell phone, cable bill, heat and electric, groceries...heck even your weekly starbucks refills.

You seriously think this will put someone who's making a living with the software that lets them literally create video magic - out of business?

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Dave LaRonde
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 4:57:00 pm

[Andy Field] "You seriously think this will put someone who's making a living with the software that lets them literally create video magic - out of business?"

No. But if you can accurately predict the market forces and cultural forces that influence the business climate and let you to respond in a manner that will guarantee your continued prosperity, you wouldn't be making "video magic", you'd be Warren Buffett sitting on several billion dollars.

By the way, how does the prospect of being on the hook to Adobe in perpetuity simply to access your own project files appeal to you?

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 14, 2013 at 9:38:24 pm

[Dave LaRonde] "By the way, how does the prospect of being on the hook to Adobe in perpetuity simply to access your own project files appeal to you"

About the same as it feels being on the hook to Verizon, or AT and T or my cable company each month. They are a business, they've created a tool and that's the way they want to sell/rent it. If you don't like it...vote with your feet and find something better. Astonishing the amount of time busy professionals have to whine about this.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Dave LaRonde
Re: Congrats. You're head of promotions, too.
on May 15, 2013 at 1:43:46 pm

[Andy Field] "About the same as it feels being on the hook to Verizon, or AT and T or my cable company each month. "

The difference: if you don't like Verizon, you can switch to T-Mobile. They'll even transfer all your data to the new phone. You lose absolutely nothing. You switch providers.

BUT...

Let's say for some reason Adobe products lose their appeal to you, and you decide to buy Avid for editing, Motion for effects, etc. After six months, how do you seamlessly revisit that one Premiere Pro project over which you spent weeks on end? Well, you don't: you either pony up 50 bucks or so for the privilege of opening your own project file, or you lose it.

What if Verizon was able to delete all your contacts before you switch to T-Mobile unless you paid a fee to have it done? You probably wouldn't stand for that. Verizon has taken hold YOUR contact list that YOU painstakingly compiled hostage.

I am stunned by your apparently-enthusiastic willingness to let Adobe do a similar thing.

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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Andy Field
Re: Congrats. You're head of promotions, too.
on May 15, 2013 at 2:27:18 pm

[Dave LaRonde] "I am stunned by your apparently-enthusiastic willingness to let Adobe do a similar thing."

I don't like what they're doing, but I like their products....if there's an After Effects or Premiere Pro alternative that works as well for us - we'll jump to it.

Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852


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Dave LaRonde
Re: Congrats. You're head of promotions, too.
on May 15, 2013 at 3:58:50 pm

Good for you.

As Steve Forde, the guy in charge of the After Effects division of Adobe wrote: "Ultimately, you as our customer are the final judge and will vote with your wallet."

But understand that if you indeed vote against Adobe with your wallet, you'll run the risk of losing the time and effort you put into creating those Creative Cloud project files.

I just thought of a new slogan for Adobe that could be used by wags in the future: "Adobe Systems: In the Protection Racket since 2013"

Dave LaRonde
Former Sr. Promotion Producer
KCRG-TV (ABC) Cedar Rapids, IA


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