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Re: Could Creative Cloud discourage plugin developers from embracing Premiere?

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Oliver Peters
Re: Could Creative Cloud discourage plugin developers from embracing Premiere?
on Apr 16, 2013 at 5:05:42 pm

This argument has at least been a problem for the plug-in developers of FCP X. Lots of folks buying $10-$50 plug-ins for X. Not that many buying full versions of FxF Pro, BCC or Sapphire for X. Filmlight specifically told me X users have baulked at paying $1K when the host was only $300.

The AE and ProTools user is different. They live and die by their plug-ins. I don't think it's an issue of price with them. OTOH, if the CC subscription is the only option, then why buy plug-ins if you run the chance of not renewing the subscription. This will tend to drive plug-in purchases according to the needs of specific jobs, rather than as an investment in your company.

Editors tend to approach plug-ins differently, so what drives an AE users is different than what drives a PPro editor. I think the editors will tend to be less likely to spend anything on plug-ins in general, beyond what comes with the program.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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