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Re: NAB and FCP X

COW Forums : Apple Final Cut Pro X Debates

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Herb Sevush
Re: NAB and FCP X
on Mar 8, 2013 at 6:01:59 pm

[Craig Seeman] "Looking at the marketing going in to Lightworks and developing their own news outlet with RedSharkNews shows signs of long range a messaging/marketing campaign."

I never heard of Editshare until I started investigating the new Lightworks, so in that sense they are getting something for their investment. I've also become a regular reader of Redshark News, many of the OT threads I've started lately come from their articles.

I still don't believe in the imminent decline of Avid, but I do see the direction Editshare is heading and I agree it's very interesting. Nice to have a player in the business whose name doesn't start with an A.

Herb Sevush
Zebra Productions
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

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