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Apple "decimates" Pro Audio team!

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Steve Connor
Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 1:30:44 pm

http://www.macworld.co.uk/macsoftware/news/?newsid=3413212&pagtype=samechan...

Steve Connor
'It's just my opinion, with an occasional fact thrown in for good measure"


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Morten Carlsen
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 4:02:24 pm

I thought that Article was full of non-sense...

Been using Logic (Protools HD is my main DAW) since 1995.

The programming team is sitting in Hamburg, Germany.
And AFAIK, they are still there.

Logic wont be dumped.

We'll see


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Walter Soyka
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 5:12:56 pm

The linked article within this linked article offers a bit more in-depth hearsay:

http://www.pro-tools-expert.com/home-page/2012/11/25/apple-pro-audio-applic...

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
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Morten Carlsen
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 5:59:57 pm

[Walter Soyka] "The linked article within this linked article offers a bit more in-depth hearsay:

http://www.pro-tools-expert.com/home-page/2012/11/25/apple-pro-audio-applic....."


That was the article to which I was referring... Utterly non-sense, spoken as if that someone was indeed someone spending time programming his website and NOT delving into facts. Calling FCPx a scale-down is about the dumbest and most untrue comparison I have heard in a very long time. Such a claim truly comes from someone who believes the hype rather than pioneering the facts.


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Walter Soyka
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:21:13 pm

[Morten Carlsen] "That was the article to which I was referring... Utterly non-sense, spoken as if that someone was indeed someone spending time programming his website and NOT delving into facts. Calling FCPx a scale-down is about the dumbest and most untrue comparison I have heard in a very long time. Such a claim truly comes from someone who believes the hype rather than pioneering the facts."

Well, that's a matter of opinion, not fact. Think back to the launch -- FCPX couldn't do broadcast monitoring or interchange with any application other than iMovie. Given all the workflows FCPX 10.0.0 could not participate in, I think it's reasonable to suggest it was scaled down. The big advances made from launch to 10.0.6 that make that statement seem questionable today are a testament to how far Apple has come with FCPX in 18 months.

But regardless, what does the author's opinion on FCPX have to do with his report, supposedly from former employees, that there are only two developers left on the team, with no plans to rehire? That's either factually true or not.

Now, whether it is true or not, or what that might mean for Logic X, I have no idea. I've long since given up trying to read the tea leaves. I just tried to point out that the linked article's source offered more detailed questionable speculation than the linked article itself.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Morten Carlsen
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:47:49 pm

[Walter Soyka] "But regardless, what does the author's opinion on FCPX have to do with his report, supposedly from former employees, that there are only two developers left on the team, with no plans to rehire? That's either factually true or not."

Gerhard Lengeling and Chris Adams wrote Logic (notator back then) Prior came up with the x-key and is the brain that keeps the software going. How many programmers does one need to write a great app...? You can outsource code... AVID does with protools. And they are NOT alone.

Perhaps the author got the inside from former employees perhaps he did not... Still, someone calling himself a protools expert should abide by facts and NOT yada yada... And until he's got proof which he is willing to share the article is non-sense that should be regarded as such...

Those in the know, are either under NDAs and WONT talk or facing legal issues if mumbling. So that article IMO is not worth the webspace ;-)


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Craig Seeman
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 5:27:08 pm

If one is going to base things on when things were last updated, one might well surmise that iWorks and iLife team might have been decimated as well.

I wouldn't be surprised if there's a major rethink going on in software design though. Think of the years it took between the slow down of FCP legacy (FCP6) and FCPX getting out the door in its very primitive state.

Least we forget, Apple laptops sell well and, in its category, so does iMacs and Apple is going to use software to sell hardware. Thunderbolt isn't compelling as "consumer" technology.



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Walter Soyka
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 5:41:59 pm

[Craig Seeman] "If one is going to base things on when things were last updated, one might well surmise that iWorks and iLife team might have been decimated as well. I wouldn't be surprised if there's a major rethink going on in software design though. Think of the years it took between the slow down of FCP legacy (FCP6) and FCPX getting out the door in its very primitive state. Least we forget, Apple laptops sell well and, in its category, so does iMacs and Apple is going to use software to sell hardware. Thunderbolt isn't compelling as "consumer" technology."

All fair points, but not much to do with this rumor:

"Apple’s Pro Audio application team is virtually gone, according to recent conversations with a couple of ex-Apple employees. Europe is now down to just two pro application specialists according to sources, with the key pro applications job going and with no plans to replace the post. In the meantime the outgoing post-holder’s deputy has had to assume responsibilty for any work in addition to their own. In the words of one of them, the team has been ‘decimated’.

Futhermore, we have been told that the next big audio application from Apple will be for the iPad."


Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Chris Harlan
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 5:58:45 pm

[Walter Soyka] "the team has been ‘decimated’."

Do I understand this correctly? The Logic team was getting a little mutinous, so a tenth of them were drawn from the ranks and executed in front of the others as an example. I'm pretty sure that's what they do at propellerhead.


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Walter Soyka
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:05:34 pm

[Chris Harlan] "Do I understand this correctly? The Logic team was getting a little mutinous, so a tenth of them were drawn from the ranks and executed in front of the others as an example."

Maybe someone refused to remove tracks?

Although now that you mention it, I am a bit curious on the etymology side, how the definition changed from removing a tenth to destroying by removing a large portion.


[Chris Harlan] "I'm pretty sure that what they do at propellerhead."

Well, sure. That's the only way the developers can be made to see reason...

In all seriousness, I know nothing more about this rumor other than what Steve had originally pointed to, and obviously I have no idea if it's true or not. Logic X could launch later today for all I know.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Chris Harlan
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:22:28 pm

Its just funny to me, and probably no one else. I've had a long-time fascination with Roman history, so the current agreed usage of "decimate" as "utterly destroy" instead of "reduce by a tenth" always sticks out. And, rather boorishly, I always seem to want to remark about it.


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Walter Soyka
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:42:13 pm

[Chris Harlan] "Its just funny to me, and probably no one else. I've had a long-time fascination with Roman history, so the current agreed usage of "decimate" as "utterly destroy" instead of "reduce by a tenth" always sticks out. And, rather boorishly, I always seem to want to remark about it."

In my effects-drive corner of the world, decimate means remove extraneous (usually duplicate) frames from a sequence at a regular interval -- far closer to the Roman meaning than the modern one. People look at you funny when you suggest decimating footage. Maybe that's because no one shoots on anything measured in feet anymore...

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Chris Harlan
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:47:49 pm

[Walter Soyka] "In my effects-drive corner of the world, decimate means remove extraneous (usually duplicate) frames from a sequence at a regular interval -- far closer to the Roman meaning than the modern one. People look at you funny when you suggest decimating footage. Maybe that's because no one shoots on anything measured in feet anymore..."

I had no idea! That's so cool.


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Shawn Miller
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 7:15:06 pm

[Chris Harlan] "[Walter Soyka] "In my effects-drive corner of the world, decimate means remove extraneous (usually duplicate) frames from a sequence at a regular interval -- far closer to the Roman meaning than the modern one. People look at you funny when you suggest decimating footage. Maybe that's because no one shoots on anything measured in feet anymore..."

I had no idea! That's so cool."


It's true, it's also a fairly common expression in 3D modeling. Sometimes, you have to decimate polygons and vertices from high-poly models (usually a hero) so you can make low-poly copies for game engines or crowd scenes (using particle/replication systems). :-)

Shawn



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Franz Bieberkopf
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 7:21:49 pm

There's also the sense of decimating audio - which is bit depth (or sample rate) reduction.

http://download.cnet.com/decimate/3000-2025_4-23712.html
http://www.soundhack.com/freeware/the-boneyard/

Franz.


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Lemur Hayop
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 7:37:56 pm

Whether or not Propellerhead executes potential mutineers might not affect users that much, but obviously the Swedes have different methods of reporting their company's stats. It seems to be a stable company vis-a-vis Avid and the Logic department of Apple.

Anyway, Reason 6.5's time-stretch algorithm is killer for video, but I knew back in the Record days that Propellerhead's time-stretch was tops, and I've compared this to Pro Tools and Logic. No need to search for perfect fitting music when Reason can stretch it to a certain extent and still sound good.

If Reason ever takes on video that would be stellar, but probably won't happen.


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Chris Harlan
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 9:14:07 pm

[Lemur Hayop] "Anyway, Reason 6.5's time-stretch algorithm is killer for video,"

I will have to try that! Thanks.


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Craig Seeman
Re: Apple "decimates" Pro Audio team!
on Nov 27, 2012 at 6:07:12 pm

But if it's not on AppleInsider it must be far below the "sensational" link bait radar. I'd think if there were some mix of fright and value, it would be spreading like wildfire.

I wouldn't at all be surprised that there's a major change in direction with audio. Logic hasn't been EOLd and there's no reason for Apple to be shy about that, if that's their intent.

As to a major audio app on the iPad, well it must mean they have programmers working on audio apps somewhere. If one is going to argue that FCPX has iMovie roots then this may be just another step in the evolution of something that will come back to desktop... with whatever team is doing it for iPad. BTW when those argue about iMovie roots, it was the iOS version, not the desktop version, which was based on AV Foundation.

I just don't see a piecemeal rumor which may well have some truth in it to be the full extent of the picture.
Heck we can extrapolate about Forestall going and Ive being handed software responsibilities as well.

One piece does not a puzzle make and even if the piece is a 100% accurate it's far from complete.



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Marcus Moore
Re: Apple "decimates" Pro Audio team!
on Nov 28, 2012 at 1:41:46 am

The extraordinarily well-connected (and Canadian) Jim Dalrymple gives his ever-brief take on this:

http://www.loopinsight.com/2012/11/27/about-the-rumor-that-apple-decimated-...

Nope.

There’s no truth to this rumor.



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Steve Connor
Re: Apple "decimates" Pro Audio team!
on Dec 3, 2012 at 8:03:55 pm

[Marcus Moore] "Nope.

There’s no truth to this rumor.
"


Certainly isn't

http://www.macrumors.com/2012/12/03/apple-hard-at-work-on-next-version-of-l...

Steve Connor
'It's just my opinion, with an occasional fact thrown in for good measure"


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