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Apple does it again.

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Herb Sevush
Apple does it again.
on Nov 17, 2012 at 12:23:49 am

http://bits.blogs.nytimes.com/2012/11/16/apple-now-owns-the-page-turn/?hp

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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Don Walker
Re: Apple does it again.
on Nov 17, 2012 at 12:55:51 am

Maybe I should get a lawyer! They might want to come after me for all the times I used a page turn (1000s) in car spots, industrials and many other productions that I needed (or not) a tacky transition. Does this mean they are going to drive Abekas, and Ampex into bankruptcy for the A-51,53,57 Deveous, and ADO having that feature? Oh wait..... they're already been bankrupt. Serves them right for stealing Apple's invention.

don walker
texarkana, texas

John 3:16


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Gary Huff
Re: Apple does it again.
on Nov 17, 2012 at 1:06:33 am

Yes, ridiculous. But I think it's far more indicative of the patent system then Apple being a huge dick. As Across 110th Street goes, "...doing what I have to do to survive..."


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Rafael Amador
Re: Apple does it again.
on Nov 17, 2012 at 2:02:08 am

One more reason to keep away from anything that smells to rotten apples.
rafael

http://www.nagavideo.com


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Richard Herd
Re: Apple does it again.
on Nov 17, 2012 at 5:10:59 am

And now we know the rest of the story (ala Paul Harvey). We will never get a save or save as... option in X because, and I quote, Apple owns "Consistent backup of electronic information."


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Oliver Peters
Re: Apple does it again.
on Nov 17, 2012 at 1:42:02 pm

In part, Apple does this to own it, but also to ward off lawsuits from others, if they don't own it. Just more evidence that design patents (as opposed to technology or product patents) are simply bad for everyone.

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Bob Woodhead
Re: Apple does it again.
on Nov 17, 2012 at 3:07:03 pm

Why haven't they patented an 80% nitrogen/ 20% oxygen breathable mixture, suitable for maintaining human life?


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Joseph W. Bourke
Re: Apple does it again.
on Nov 17, 2012 at 3:57:16 pm

And while they're at it, I believe Apple employees were using their brains to think creatively about technology before anyone else was - now doesn't that deserve a patent? I for one don't think that Apple has enough money - they have a right to protect their interests, no matter how damaging to the free marketplace that might be...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Herb Sevush
Re: Apple does it again.
on Nov 17, 2012 at 8:13:18 pm

[Joseph W. Bourke] "I believe Apple employees were using their brains to think creatively about technology before anyone else was - now doesn't that deserve a patent?"

Nobody else in the whole world was thinking creatively about technology? Really? Nobody at Intel or Google or Facebook or Microsoft or HP or Samsung or Panasonic or Sony or IBM or Amazon or Adobe or Quantel or Autodesk ... none of them were thinking creatively about technology? And so now you want Apple to take out a patent on "thinking creatively about technology" - well I'm sure it's already in the works.

[Joseph W. Bourke] " I for one don't think that Apple has enough money "

Feel free to donate as much as you want, it's obviously a worthwhile cause.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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Jason Jenkins
Re: Apple does it again.
on Nov 17, 2012 at 11:51:26 pm

Herb, read Joe's post again with sarcasm in mind...

Jason Jenkins
Flowmotion Media
Video production... with style!

Check out my Mormon.org profile.


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Herb Sevush
Re: Apple does it again.
on Nov 18, 2012 at 2:24:44 pm

Joseph -

My apologies, I completely missed the sarcasm. I must have been wound a little too tight yesterday. Very funny indeed.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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Marcus Moore
Re: Apple does it again.
on Nov 17, 2012 at 7:38:50 pm

If you were Apple, which position would you rather be in? Having the patent, or having the patent used against you?

It's the system that they have to work within- and under those conditions, its better to be the one wielding the patent than not. Lord knows there's more ridiculous ones out there that can be read SO broadly that anyone who's made something that connects to the internet can be sued.

Apple pays too when it has to. One-click purchasing is owned by Amazon.



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Herb Sevush
Re: Apple does it again.
on Nov 17, 2012 at 8:20:06 pm

[Marcus Moore] "Apple pays too when it has to. One-click purchasing is owned by Amazon."

If Amazon actually was first with "One-click purchasing" then, while it's insane to give a patent on such a thing, at least they did invent it. I've been using page turns in video for 20 years, it's been used in animation for at least 80 years, but now that it's in an e-reader it's somehow different? I know Apple didn't invent this game, but they sure are playing it pretty hard. This madness has to stop.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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Oliver Peters
Re: Apple does it again.
on Nov 17, 2012 at 10:45:03 pm

[Herb Sevush] "it's been used in animation for at least 80 years, but now that it's in an e-reader it's somehow different?"

I think it is - in the case of this patent. It's specific to a page turn in a graphical user interface. That's different than a page turn as the end product. They also refer in the article to specific algorithms developed by Apple to give it a unique appearance. I don't think Apple will come to sue you if you used a Kscope w/Kurl board in the 90s or Quantel Mirage in the 80s. ;-)

- Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com


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Mark Bein
Re: Apple does it again.
on Nov 17, 2012 at 10:55:43 pm

It's not a real patent - it's a design patent.
More like a logo or a shoe with three stripes.
Make it two stripes and you're good.
It's very limited and just there to prevent imitation.


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Rafael Amador
Re: Apple does it again.
on Nov 18, 2012 at 9:10:11 am

Some time they may register our own names and all will became anonymous.
rafael

http://www.nagavideo.com


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Mark Bein
Re: Apple does it again.
on Nov 18, 2012 at 7:50:17 pm

You're lucky
http://trademarks.justia.com/736/44/amador-73644927.html


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Liam Hall
Re: Apple does it again.
on Nov 18, 2012 at 8:18:02 pm

I think Apple are on to something here, given the number of newbie filmmakers coming into the business, plus all the clients who think they can make films without hiring a pro.

With that in mind, I've just patented both star and box wipes, plus picture-in-picture, bleach by-pass, fake flares, unnecessary slider shots, bad use of shallow depth of field and a bunch of other "my mom bought me a camera" techniques.

Liam Hall
Director/DoP/Editor
http://www.liamhall.net
Follow @wordsbyliam


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Bob Woodhead
Re: Apple does it again.
on Nov 18, 2012 at 11:16:54 pm

**gasp** .... he's shallow DOF hater!!


(I wonder if he'd feel the same way if it was called perfunctory DOF?)


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Rafael Amador
Re: Apple does it again.
on Nov 19, 2012 at 1:40:02 am

[Mark Bein] "You're lucky
http://trademarks.justia.com/736/44/amador-73644927.html"

Its seems so :-)
Amador

http://www.nagavideo.com


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Liam Hall
Re: Apple does it again.
on Nov 19, 2012 at 8:33:04 am

[Bob Woodhead] "**gasp** .... he's shallow DOF hater!!


(I wonder if he'd feel the same way if it was called perfunctory DOF?)"


No. Not a hater of shallow DOF. I use it all the time. It's when people use it when deep DOF would be more appropriate. It's lazy thinking, poor craftsmanship and shows a lack of skill.

Good word perfunctory - I think I might try and use that today...

Liam Hall
Director/DoP/Editor
http://www.liamhall.net
Follow @wordsbyliam


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Eric Santiago
Re: Apple does it again.
on Nov 19, 2012 at 1:27:00 pm

I wonder how Kiki feels about this?
LOL!


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Bob Woodhead
Re: Apple does it again.
on Nov 19, 2012 at 2:15:55 pm

I think ESPN should start shooting all football with a focal depth of no more than 12". Give those guys with the massive Fuji & Canon lenses something to do, other than fiddle with their shotboxes..... ;)


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