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oh good god, people. *DON'T PANIC*

COW Forums : Apple Final Cut Pro X Debates

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John A. Calhoun
oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 4:30:50 pm

I see all this as the normal Apple SOP; introduce a new product and evolve it over time.

Remember when people complained that the iPod didn't have this or that when it came out; same with the iPhone, iPad and even OSX?? Within in a year or so, the complaints faded away as Apple did their updates. So, I don't think there is any need to panic.

Of course as a professional, you *never, never, EVER* jump on a 1.0 product for mission critical work. You wait for at least few dot releases or for 2.0 when all of the kinks are worked out. We all know that Apple is exceptional at listening to their customers, so let them know your concerns and they will likely do the updates.

In the meantime, FCP7 will do *fine* for the next year or so, while Apple matures FCPX and we get used to using the new product. All this talk about jumping ship because a 1.0 product has things missing, is just plain silly. Make me think they've never seen a 1.0 release before ... smh

Again, I say, no need to *panic* people.


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Russell Lasson
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 4:37:28 pm

1. I see flawed organizational problems in FCPX that are not compatible with post production facilities needs.

2. I don't know if I trust apple to fix these fundamentally flawed designs.

Russ

Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net


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David Jahns
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 4:56:12 pm

Yeah, I'm with the Russell.

"Trust us, it's going to be great" is getting a little old. We heard that in April, and if Apple wants the pro side of the business, they need A) pro features, or, if they can't provide the new features at this time, we need a roadmap and need to know what to expect and when.

These are not impulse purchases like shiny new phones - market those with all the secrecy you want. It's a cool toy, after all... But even those guys get developer previews of new iOSes.

We're running a pro facility here in a multi-user environment, and I don't see anything in the new architecture to make me think this new version is going to work for us - and it goes much deeper than simply XML support.

Apple seems to be banking on the iMac/YouTube user, and maybe they'll be able to make much better looking videos much easier, but this is not a tool for professionals who COLLABORATE.

It is not an offline editor, and it's not a professional online tool, either - it's an awesome tool for the video jack of all trades that shoots digitally, edits & finishes for the web - all on one machine. Great for them!

Maybe someday the proverbial "kid in the basement" will replace the collaborative (and expensive) professional workflow, but Apple has their head in the iClouds if they think this X tool will be used on Oscar nominated movies or broadcast TV.

David Jahns
Joint Editorial
Portland, OR


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Sascha Engel
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 5:24:57 pm

I agree with Russ: you are talking about fix flaws of a other than that working system. But FCP X is not a professional NLE. It's a prosumer product, a iMovie on steroids. If u look at the price, it's meants to be bought by the mass, not just by professionals. FCP x is a decision of valuaing quantity over quality.


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Walter Soyka
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 4:51:33 pm

[John A. Calhoun] "I see all this as the normal Apple SOP; introduce a new product and evolve it over time."

I think that this is part of the problem -- Apple seems to be treating FCPX as a new product release, but customers expect it to be an upgrade.

This disconnect in expectations is very jarring.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Buddy Couch
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 5:38:49 pm

You guys this negative in your personal lives? I sure hope not. Especially with Apples track record. I can go back 3 months and show you thread after thread of people complaining about FCP7. People will complain thats a 100 percent certainty.


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Tom Daigon
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 5:51:38 pm

Are YOU this complacent and passive in YOUR personal life. Sorry, but if you want to get personal the door swings both ways. Im a firm believer in communication and truth. These folks are communicated honestly their experience of this software.

Tom Daigon
Avid DS / FCP / After Effects Editor
http://www.hdshotsandcuts.com


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Buddy Couch
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:43:53 pm

Tom,
First off let me say I didn't mean to offend you if I did. If you ask me if Apple screwed up, I would say yes they did. They should have said we are releasing beta version of Final Cut Pro. It is missing many of the professional add ons that you the community of editors have come to rely on. We want to get people acclimated to the new UI and magnetic timeline, etc. If you buy the beta project you will get 100 bucks off final price of 500 or something. Then you have a million beta testers not so angry that you sold them a bill of goods that was 25 percent of what you said it would be.

THEN maybe everyone wouldn't be in such a tizzy. They do need to come out and make a statement of sorts. Apple has 19 or so PHD scientist specializing in acoustics. They worked on the antenna gate as it was so eloquently called. Come to find out it had a lot more to do with AT&Ts 3G service than it did with the phone. My point being, you cannot tell me Apple that employs 9,000 people in the cupertino complex (soon to be expanded to 12,000) would not have ONE professional editor in house that could point out all of these faults you people have found in 5 min after launch. Steve Martin anyone? I feel as though he is in a difficult situation. Hard to point out the flaws of something you make a lot of money making training videos for.

NOW you guys got me on the negative bandwagon, see what I mean, its like a virus. Okay Tom I blame this on you :)

Change you can believe in is great isn't it? Oh wait that was another guy.


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Herb Sevush
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:01:18 pm

Buddy -

It must be that you don't want to get it.

This isn't a beta version of FCPX, this is a beta version of iMovie Pro. It's not that they didn't have anyone to catch these "flaws", it's that they have re-targeted the software and no longer care about the comparatively small numbers of high-end users. They took the Final Cut name because it's way cooler than calling it iMovie, and they don't care if we all howl at the moon as long as the App store is making sales.

Herb Sevush
Zebra Productions


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Buddy Couch
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:24:29 pm

I get it and if you don't see that Apple makes its name in the high end business you are kidding yourself. Apple is not going to abandon high end users, because it has built its brand being "THE" Hollywood technology partner. Luxury/professional brands cannot survive by offering cheap versions, just to sell more copies/units. The prosumer market is not consistent enough to support this type of business model. The professional is going to keep buying the upgrades and plugins and the prosumer will have his camera in storage in 5 months time. In the long run this type of brand strategy will fail and Apple is very aware of this.

Apple trailers, apple products in every movie you see pretty much. Many many studios using FCP, the list goes on and on. You do not get a relationship like this by screwing people over. They have a very tight relationship with the editing community and Hollywood.

Are you upset that your porsche looks like a Buick now? I seriously think most of you are upset that it has the Imovie look to it, without realizing whats under the hood. You have had it for about 30 hours. You haven't even had the time to pop the hood, much less marvel at the engine. I KNOW about the legacy import issues. I realize it doesn't have multi cam in it. I want you to answer me honestly. Do you seriously think Apple is not going to answer your request? If we could fast forward 1 year right now and you double clicked your Final Cut Pro X icon. What do you think you will see?




Buddy C


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Herb Sevush
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:41:36 pm

I don't think they will ever implement a sophisticated multi-cam system.

I don't think they will accept FCP7 projects, although it's possible they will accept XML.

I don't think they will ever support OMF.

i don't think they want to spend an hours worth of effort to compete with Avid. I think they are happy to get out of that market and concentrate on making they best ever Youtube editor.

Mostly I don't think they are nearly as stupid as you seem to think they are. They sent a very specific message with this release -- they knew what the pro community would think and they released it anyway. My guess is Automated Duck will have a way to translate FCP to X in the next 3 months. Apple's been working on X for 2 years, if they wanted it to open FCP7 projects it would have.

Herb Sevush
Zebra Productions


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Walter Soyka
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:47:09 pm

[Buddy Couch] "I get it and if you don't see that Apple makes its name in the high end business you are kidding yourself. Apple is not going to abandon high end users"

Buddy, this is a big assumption you're making. There's no indication from Apple right now that this is true, and Apple does have a history of EOL-ing high-end products without warning.

Consider this: Apple spent a lot of time at the SuperMeet telling us all that they're the top dog in post production. Today, with FCPX released and FCS3 unavailable from Apple, you cannot buy an NLE from the market leader that supports tape I/O. Or that supports a broadcast monitor. Or that interchanges with other applications. Or that opens your legacy projects.

Certainly you can understand how Apple's actions have created an enormous gap in the market, and how it's causing mass confusion. Why shouldn't high-end users feel abandoned? Why shouldn't they feel like Apple isn't responding to their needs?

As I have said over and over, FCPX could be an amazing platform for future development, and it may well be that they intend to offer these features in a future release -- but they should say so! A new sneak peak showing tape I/O, or XML interchange, or any of the other features people are clamoring for would go such a long way toward restoring people's faith in the platform.

With this release and this silence, Apple is burning all the trust and goodwill they've built in the last decade with high-end users.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Walter Soyka
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:02:15 pm

[Buddy Couch] "You guys this negative in your personal lives? I sure hope not. Especially with Apples track record."

That track record includes killing Shake, Xserve, Color, and Final Cut Pro server (and now FCP7) with no warning and no new options for customers who built workflows around these products.

That said, I am not trying to be negative. On the contrary, I think that FCPX is an amazing foundation for future development.

I'm only trying to point out that absent any communication from Apple about their plans for the future of FCPX, the concern that so many posters here are expressing (veiled in anger, frustration, fear, and/or hysteria) is totally reasonable.

There are a lot of emotions on display here. There's also a vast disconnect between the posters here who are excited about FCPX's future potential and the posters here who are terrified of FCPX's current feature set.

It seems very clear to me that both positions have an element of truth.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Buddy Couch
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:53:43 pm

Hey, yes if you will reference my recent post, I acknowledge exactly what you are saying.

I am just pointing out that Apple will not let us down in the long run. No business is perfect in everything they do. You must be measured by the sum of your averages in my opinion. I would have loved to own Apple stock in 1997, lets say 10,000 shares. I would have probably been on stage to hawk this along with Steve.

I have been through MANY software versions in my working life. This includes 3D modeling and programming software. Not to mention endless versions of windows and such. I just think it is foolhardy to think version 1.0 of anything will be great. It is the nature of making things that we improve upon them as we go. Think windows vista for instance. Everyone knows it was awful, but then comes Windows 7, pretty much a fixed version. It works great for me and most others I would think. Give Apple some time and you will be happy that you did.

I don't know about multi cam, but I am pretty sure a TOP priority is FCP legacy imports. They might as well go jump off their new cupertino space ship head first if they do not do the above asap.



Buddy C


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Chris Conlee
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:46:59 pm

Be prepared for plenty of sprained necks, then. LOL.

I tend to agree that Apple makes FAR more money selling in volume to the people making YouTube videos than to the demanding professional market who has a pesky tendency to require continual updates, support, and whatnot.

No, the writing is on the wall. Apple isn't interested in competing in that market anymore. It's too niche, and Apple didn't become the most valuable company in the world by playing niche. They play far and wide with the coolest gadgets for the masses.

Chris


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Scott Sheriff
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:38:48 pm

[Buddy Couch] "Especially with Apples track record."

Glad you brought that up.
Yeah, a track record of dumping high end professional-use products without warning, after business have made major investments in them.
A track record of touting features in the adverts that version after version still either don't work at all, don't work as advertised, or work so poorly they are useless.
A track record of not listening to the customer base.
A track record of telling the customer base what is best for them.
A track record of favoring bling over substance.
A track record of arrogance, and hype.
A track record of making changes for the sake of creating obsolescence and driving sales.
A track record of ignoring and downplaying deficiencies.
A track record of marketing incompatibility as something hip, cool and useful.

Don't get me wrong. The Mac Pro is a decent, although pricey product.
FCS isn't a bad software suite. I like it. I use it. In fact I use all of it, not just FCP. But everyone that owns it, and paid a lot more than 300 dollars is still waiting for Apple to address issues with it.
And we have been waiting a long time.
And it looks like we are still waiting.

If past history is a predictor of future performance, and you still think Apple is going to turn X into 'FCP Awesome' anytime in the near future, well you're living in dreamland.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Buddy Couch
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:04:00 pm

I want to ask all of the naysayers out there. What exactly were you expecting? FCP7.5? The same software you berated on the forums not 2 weeks ago. (not you personally, but the others. YOU KNOW WHO you are :) hehe. )

Anyone ever heard the line "Its not how you start, its how you finish."

You guys can always pay Adobe thousands every year for a new opening screen and a new tool that almost never applies to what "you" are doing.


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Chris Conlee
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 8:08:36 pm

That may be, but the tools that DO APPLY to what I'm doing are still there.

Chris


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Herb Sevush
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:01:13 pm

The problem is that Apple created Imovie Pro but deceitfully called it Final Cut Pro X. You can tell that it's an Imovie upgrade because like all upgrades it accepts earlier versions of Imovie files, just as you can tell it's not an upgrade of FCP because it can't accept earlier FCP files.

All the apologists keep insisting it's a 1.0 release, but why should we treat it that way when Apple calls it version 10. If Apple had been remotely honest and said, here's the future of digital editing, it's called Imovie Pro Ver. 1 and it will soon supplant FCP as the editing tool of the future there wouldn't be all this commotion.

But of course they wouldn't have sold so many versions on opening day, and what's a little fraud compared to the bottom line.

Herb Sevush
Zebra Productions


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Andrew Corneles
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:17:31 pm

I think I speak for many people that have been watching other editing
platforms make leaps and bounds over final cut pro 6.9999, and waiting
for 4 years for apple to show their hand.

Now that I know, I'll be transitioning to pp55 or MC. At least I'll
be able to open my fcp projects in one of those.

I'm not panicking or freaking out, the sky isn't falling, but I'm also
not going to validate apple's BS. We've lost out on enough time rendering
and re-rendering with a program that couldn't use the power or the
machines apple was selling us. And Xfcp is just going to convert everything,
not just flow through a timeline ala pp.

After fcp "7" I had a feeling something big was coming - I was just hoping
it would be real competition to PPro.

XFCP is great for single person shops that don't have to do real
broadcast work. it is TRULY iMovie pro. Anyone that argues differently
is just not paying attention.


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Matt Callac
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:11:33 pm

[Walter Soyka] "
I think that this is part of the problem -- Apple seems to be treating FCPX as a new product release, but customers expect it to be an upgrade."


As I see it apple made 2 major mistakes
1) keeping the product under the FCP umbrella as version X (10.0)
2) Pulling FCS 3 off the website/shelves.

If it had a different name people wouldn't be complaining about how it's different. And if they hadn't pulled FCS 3 it wouldn't look like they don't care about "pro users". Not having FCS 3 available anymore while FCPX isn't capable (yet) of workflows that certain people need leaves a serious gap in the customer base for quite some time.

-mattyc


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Scott Sheriff
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:53:31 pm

[Matt Callac] "As I see it apple made 2 major mistakes
1) keeping the product under the FCP umbrella as version X (10.0)
2) Pulling FCS 3 off the website/shelves.

If it had a different name people wouldn't be complaining about how it's different. And if they hadn't pulled FCS 3 it wouldn't look like they don't care about "pro users". Not having FCS 3 available anymore while FCPX isn't capable (yet) of workflows that certain people need leaves a serious gap in the customer base for quite some time."


I'm in 90% agreement with this. Where I differ is that it's not in the name. It's what Walter said. I'm have been waiting and expecting what amounts to FCS4, or at least FCP8. We didn't get anything remotely close.
I don't really care about iMovie Pro. All those DLSR guys out there really need something like that. Fine give it to them.
Why does that mean I have to give up my tools?

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Matt Callac
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:03:40 pm

[Scott Sheriff] "

I'm in 90% agreement with this. Where I differ is that it's not in the name. It's what Walter said. I'm have been waiting and expecting what amounts to FCS4, or at least FCP8. We didn't get anything remotely close.
I don't really care about iMovie Pro. All those DLSR guys out there really need something like that. Fine give it to them.
Why does that mean I have to give up my tools?"


Right. So if they'd have simply named it something Applecuts Version 1.0. There wouldn't have been a big problem...even if they'd have said it would EVENTUALLY replace FCS.

IF the name wasn't the same...the expectation wouldn't be there.

-mattyc


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Scott Sheriff
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:34:23 pm

[Matt Callac] "IF the name wasn't the same...the expectation wouldn't be there."

I think the expectation has been driven by Apple making hinted promises to get the next version dialed in, not so much by the name. FCE's existence didn't cause FCS users to go apoplectic, and you wont find me ranting about it, or it's users.
I wouldn't care if X was released, and sold parallel to the suite. Just like I don't care about FCE or iMovie being sold. If those tools work for you, and your budget, thats great.
But I see no reason to take away my choice, so that others can get what they want.

Objection #1. is now I can't even buy the suite.
Objection #2. I have made a substantial financial commitment to the tune of thousands of dollars by buying Apple professional products. In return for those dollars I expect a level of commitment on Apples part.
Objection #3. is not getting an update for the suite, or any part of it.

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Pierre Jasmin
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 10:29:22 pm

As you say,

if you have a new incompatible product call it Maya not Wavefront X etc... (replace with your favorite example, it's been done properly before)

Also I would add that they are the worst with developer relations (at large). A company like Adobe goes out of it's way to make sure everyone is ready at launch. Apple tells no one anything, ships and then if there are some bugs well wait until the next release sorry. That might be OK if they said we will now work with the 3rd party ecosystem to make this all good, but they won't.



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Douglas K. Dempsey
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:13:37 pm

I agree with Russell. The fears that Apple would leave the high-end post-production pros in the lurch were well-founded.

The user interface, the price, the default settings all point to Apple's commitment to making movie software "for the people." This is clearly an app to replace iMovie and Final Cut Express. iMovie was too limited, Final Cut Express was too complicated and yet missing key features, and Final Cut Pro 7 is too complex for all but the pro user or heavy-duty hobbyist. I know because I teach film/video at a private high school, where the kids hate iMovie because it won't do anything, but they are frustrated by the complex feature-set of FCP, of which they only use about 10 percent. FCPX will clearly hit the sweet spot for my classes. So it will become the consumer's "serious video app."

I think Apple will be happy to sell FCPX to every one of their customers, rather than selling FCP7 to a limited group of pros. So FCPX just doesn't look to me like an app waiting to be expanded back toward the feature density of FCP7. I find it hard to believe they will "pump it up" to that level. If the do, then they will need another "lite" product because the Pro product will again become too complex, expensive, etc.

And no matter what, a usable version of FCPX ain't happening for a year or two. Who can wait that long? With FCP7 no longer for sale, support will disappear soon enough. How can the message from Apple be any more clear? "Forget the pro apps, we are not in that specialty business anymore."

We are facing the possibility that cheap "high-end pro" editing is finished, and we will return to a more expensive, specialized workflow for high-end work -- like the post-houses of the '80s, or effects houses for feature films -- with ALL other work (news, reality TV, documentaries, weddings, corporate, rock videos etc) being done cheaply and quickly and with ingenuity on the consumer apps.

As it stands, Avid...which used to be an $80,000-100,000 turnkey investment, is now a workable pro tool for network TV editors at a modest price. When Apple looks at that landscape, they must think "Why even bother competing with a specialty company like Avid? We are the biggest tech company in the world because we SELL to the ENTIRE world, not just a handful of TV and a few movie editors."

For everyone who remains hopeful, here is your ticking clock: Will FCPX expand and acquire pro features, BEFORE FCP7 stops functioning on whatever OS or iOS follows Lion?


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Sascha Engel
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:42:39 pm

Wow! You put the finger in the wound!!!!
It's so sad, but you are right from A to Z!!!!


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Adam McCune
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:55:00 pm

All very well put. I work in a similar environment - public access. This is going to be revolutionary for people like us. This product reaches a wider market, so it could be argued that Apple was listening, they were just trying to make a broader reach.

My two cents? Apple is listening to the cries. I think they will allow FCP7 support for some time to come. I also think that this product was rushed for delivery, and over the next year we are going to see a bunch of needed features come in (import XML, Multicam, etc...) In hindsight, December might have been a better launch point, but they wanted it now, perhaps to coincide with Lion...I don't really know.

So. Maybe this software is for more people, but not truly for "pros". My guess is the quality of Youtube videos just went up dramatically as of yesterday.


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Bret Williams
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:28:17 pm

One would think so, if they didn't discontinue FCP 7 and Server and ask stores to send copies back. Apple can't have it both ways. If they wanted to introduce a completely new app, they could've named it something else. But they didn't. They wanted to use the FCP name and the weight it brings.


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Matt Callac
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:47:06 pm

[Bret Williams] " One would think so, if they didn't discontinue FCP 7 and Server and ask stores to send copies back. Apple can't have it both ways. If they wanted to introduce a completely new app, they could've named it something else. But they didn't. They wanted to use the FCP name and the weight it brings."

And all the junk on this forum just goes to show you the cost of keeping the same name. Ouch. that's gotta hurt.

-mattyc


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Kevin Christopher
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 6:14:57 pm

[John A. Calhoun] "Of course as a professional, you *never, never, EVER* jump on a 1.0 product for mission critical work. You wait for at least few dot releases or for 2.0 when all of the kinks are worked out. "


Unfortunately Apple has sent a clear message to us by pulling FC studio off the shelf. We either work with what we've got, or if we need more capacity we transition to something else. No Multiclip, and no OMF is a deal stopper for us. We live on XML's in a multi person episodic TV environment, just like Ma' Apple told us we should. XML is the future, but we left it out of this release.

For those saying this is a 1.0 product, give me a break. This is for the one man band type of shop, not a professional editorial house. The only way we could get to the extra color data in the red raw format was to use color, and now we can't do that.



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Douglas K. Dempsey
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:49:24 pm

I initially speculated: Maybe Apple thought, "Look, we can pump our iMovie interface up to 64-bit, solve a lot of ease-of-use issues (like the background transcode) and move virtually everyone over from iMovie (free w/no profit) and FCExpress (unsuccessful) to this new app. We can do that NOW. THEN we can begin to port over functionality from FCP7, eventually achieving a new edit paradigm AND a fully pro app." In other words, release v1.0 now because most everyone in the world will use it now. The truly Pro app will follow.

But in light of FCP7 being pulled, and listening to Walter Biscardi and Richard Harrington's mp3 talk on all of this
http://library.creativecow.net/harrington_biscardi/FCPX/1
I no longer hope for that. Not only does FCPX not open up your old FCP7 projects, rendering your life's work over the last decade irrelevant... but the installation changes your old FCP7 project icons to Unix icons, and double-clicking them prompts a "what app do you want to open this with" dialogue! And it won't allow you to run FCPX and FCP7 simultaneously on the same machine, to refer to your old sequences. That would indicate to me no intention of any further support of FCP7 on any level.

I need to see a press release from Apple saying, "Randy Ubilos has used all his creativity to create a new editing paradigm, one that will be intuitive to everyone, and his FCPX shows the promise of this paradigm. Meanwhile, we urge professional editors not to panic; we will support FCP7 while our new product evolves. We want the professional community to continue working on the Apple platform."

Until Apple says that, I must assume Final Cut "Pro" is over.


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Paul Jay
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 7:40:53 pm

No no! We need to panic!!!
With the release of fcpX: , Mediacomposer, premiere, media100 , smoke for the mac and fcp7 stopped working forever!!!

Sarkasm off


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Scott Sheriff
Re: oh good god, people. *DON'T PANIC*
on Jun 22, 2011 at 10:33:42 pm

[Paul Jay] "No no! We need to panic!!!"

"Who said anything about panic? This is just culture shock."--Arthur Dent

Scott Sheriff
Director
http://www.sstdigitalmedia.com

I have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed...

"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." ---Red Adair


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Lynette Gilbert
Re: oh good god, people. *DON'T PANIC*
on Jun 23, 2011 at 4:38:39 pm

I don't know that much about FCX besides what I'm reading about here, but it DOES seem like everyone can agree that FCX is either a) lacking, or b) incomplete.

Say a car company launches a brand new car - top of the line! And then you see it only has three wheels, no air conditioning, and the windows don't roll down. "Oh, but future versions MAY have those!"

That's kind of how I see this whole FCX release. WHY would a company release something that's only "partially finished" and expect the community to embrace it? I understand how upgrades and bug fixes work - it doesn't seem like FCX has anything in mind. The things that are left out are major.

I'm a freelance editor, and I'm already seeing issues that I'll be having. I work mostly with people who know nothing about editing, let alone computers. I'm sent files of all kinds - files I've never HEARD of before - and have to bust my butt in other programs to get them to play nice with FC7. I can't imagine they will work better in FCX. My projects aren't complex, but the process to get them to work with my clients all over the world IS highly complex.

Why did they reinvent the wheel? If FC7 works great minus some bugs, why trash it and make something completely new?

FC7 is very user-friendly. You don't have to be a genius to use it for simple editing projects. If they wanted to pander to amateurs, they could very well take out most of the complex features of FC7 and sell it for $300.

After reading hundreds of posts, I just cannot imagine how I could continue doing the kind of freelance work I'm doing now if I switch to FCX. And yes, I can use FC7 indefinitely, but what happens when I need to upgrade my computer? I already have my old G4 that I use solely for Adobe Premiere. I can't just keep collecting Macs ...

And for the comment that someone made somewhere about how it could just be a matter of not liking how it LOOKS - well, I do care about how my editing program looks. I wouldn't buy a textbook that's been scribbled on with crayons. We're professional adults, we want programs that look professional as well.


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Sascha Engel
Re: oh good god, people. *DON'T PANIC*
on Jun 23, 2011 at 5:20:43 pm

Very well thought through post, Lynette.
I'm identify a lot with your point of view, specially about the Look. It is a slap in the face for professional users, to suddenly handle a iMovie interface. Try once to give a professional DOP as a new camera a consumer model with all auto and preset functions- u could not run that fast, before he would hit u with that thing on the head.
There's no excuse for what Apple did here. It's what it is- a choice of Business over loyalty. Why are we so surprised? Apple is a multi billion dollar coperation, existing to make profit. Loyalty? They killed Shake. Even Steve Jobs dropped his former partner- who was by th way the tech genius - like a hot potato. And we ar surprised about fcpx. I don't wanna switch, but might have to. :-(


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