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I'm sure this will go over well

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Jeremy Garchow
I'm sure this will go over well
on May 30, 2012 at 5:22:55 am

http://www.macrumors.com/2012/05/29/tim-cook-at-d10-were-going-to-double-do...

I'd encourage you to read the whole transcript.


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Craig Seeman
Re: I'm sure this will go over well
on May 30, 2012 at 5:42:02 am

Doubling down on secrecy sometimes it allows you to read it like an open book.
There will be a MacPro replacement. It will be a different form.

Apple will not give any clues about new products, especially one that isn't simply an update.

Regarding FCPX Apple has said there will be more features than listed. Secret is what additional features.

I think they won't reveal anything that competitors can start responding to.

For a company that gets copied frequently I don't think they want to give anyone head starts.

It's their business model. Obviously one doesn't have to accept it but one does have to live with that decision if Apple's "secret" turns out being what you'd really want or need.



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Jules bowman
Re: I'm sure this will go over well
on May 30, 2012 at 7:51:37 am

Personally, I've just stopped caring.

Plus I bet they don't actually double down on security. Mathematically speaking. Just like they didn't release an upgrade to FCP last year.

What is this propensity for people at 'the top' to speak a lot of bollocks all about? It's 2012. Isn't it time they grew up a bit?


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Glen Hurd
Re: I'm sure this will go over well
on May 30, 2012 at 11:41:38 am

If a Titan doubles down on secrecy, and nobody even cares, is it really a secret?


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Gary Huff
Re: I'm sure this will go over well
on May 30, 2012 at 12:32:03 pm

[Craig Seeman] "There will be a MacPro replacement. It will be a different form."

It will be called...iMac.


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Tony Brittan
Re: I'm sure this will go over well
on May 30, 2012 at 11:29:20 am

Can't remember what he said exactly and don't have time to read it all again, but while he said "double down on secrecy", he also said they'd be more open about thier roadmap on certain things. And they way they've been more open with FCP X roadmap, that might be kinda true


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Michael Gissing
Re: I'm sure this will go over well
on May 31, 2012 at 1:08:57 am

Steve said awesome. Tim says double down. All meaningless corporate babble.


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Tim Wilson
Re: I'm sure this will go over well
on May 31, 2012 at 1:25:28 am

Dude, nothing more awesome than doubling down. Except taking it to the next level.

Because "we're really listening to our customers."

Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou



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Michael Gissing
Re: I'm sure this will go over well
on May 31, 2012 at 2:30:58 am

Tim, I think you should be moving forward on this.


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