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"Edit fluidly with improved interface, powerful training features"

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Greg Andonian
"Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 8:03:29 am

There's an ad for Premiere Pro CS6 that shows up on the right side of the screen from time to time that has this phrase on it, and it's a bit confusing to me. Powerful training features? I didn't see anything about training features on Adobe's Premiere Pro page.

I was just thinking, maybe "training" was actually supposed to be "trimming"- because that would make a whole HECK of a lot more sense...

______________________________________________
"THAT'S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


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Steve Connor
Re: "Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 9:06:36 am

Oops!

Steve Connor
"Sometimes it's fun to poke an angry bear with a stickl"
Adrenalin Television


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David Cherniack
Re: "Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 12:55:40 pm

In Premiere 6.0 one needs to be trained to trim. The trimming is that powerful :)

David
AllinOneFilms.com


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Jonathan White
Re: "Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 4:34:13 pm

Just noticed the global 'Perfomance' cache on another one :-)

Seanchas Productions, Galway, Ireland


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Joseph W. Bourke
Re: "Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 7:01:51 pm

Or is it possible that they were obliquely referring to the ton of training videos on the tv.adobe.com website. I know...if so, it was lamely stated. Just a thought...

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com


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Brian Mulligan
Re: "Edit fluidly with improved interface, powerful training features"
on May 19, 2012 at 10:09:23 pm

More than likely as the heading for the ad is "When editing meets Zen". Zen would be gaining enlightenment so knowledge or training would makes sense.

As far as "Profomance" that's sloppy.

Brian Mulligan
Senior Editor - Autodesk Smoke
WTHR-TV Indianapolis,IN, USA
Twitter: @bkmeditor


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Michael Garber
Re: "Edit fluidly with improved interface, powerful training features"
on May 20, 2012 at 1:53:25 am

Just watch out if you take the training wheels off.

Cue groan.

Signing off.

Michael Garber
5th Wall - a post production company


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Todd Kopriva
Re: "Edit fluidly with improved interface, powerful training features"
on May 21, 2012 at 7:15:37 pm

Oy.

I just forwarded a link to this thread to one of our marketing folks.

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Todd Kopriva, Adobe Systems Incorporated
product manager, professional video software
After Effects team blog
Premiere Pro team blog
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Steve Connor
Re: "Edit fluidly with improved interface, powerful training features"
on May 21, 2012 at 8:11:53 pm

Perhaps it's another example of iPhone auto-correct?

Steve Connor
"Sometimes it's fun to poke an angry bear with a stickl"
Adrenalin Television


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Greg Andonian
Re: "Edit fluidly with improved interface, powerful training features"
on May 21, 2012 at 11:56:50 pm

David Cherniack In Premiere 6.0 one needs to be trained to trim. The trimming is that powerful :)


I dunno- just because you need to be trained on how to use something doesn't necessarily make it more powerful- I mean, if Apple released a souped-up version of iMovie to replace Final cut, switching to it from FCP7 would definitely require a lot of re-training. But that alone wouldn't make it an improvement over its predecessor... ;)

______________________________________________
"THAT'S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine... But after this windmill it's the future or bust."


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David Cherniack
Re: "Edit fluidly with improved interface, powerful training features"
on May 22, 2012 at 1:41:37 am

[Greg Andonian] "I mean, if Apple released a souped-up version of iMovie to replace Final cut, switching to it from FCP7 would definitely require a lot of re-training. But that alone wouldn't make it an improvement over its predecessor..."

I can't imagine that Apple would ever do that.

But if they did, I'm sure a few people would claim that it was more powerful in some ways than its predecessor and perhaps they'd be right...in some ways...

May they be happy in their bliss...in some ways.

David
AllinOneFilms.com


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