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A Thought - OSX License

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Craig RussillRoy
A Thought - OSX License
on Mar 14, 2012 at 4:35:34 pm

Just seen all the is there is there not going to be a new tower - I think it could be a mini mac on steroids but what if; JUST if;

Apple opened up the OSX to play on any computer .... that means their interface can be on ever PC - every Linux and then no need for Mac Hardware but sell a ZILLION OSX disks, now I know Steve would be rolling in his grave but can you imagine 10.8 on a DELL or HP power horse - FCPX would get new traction and the units sold would defiantly outweigh the Hardware - of course there is a License fee in there as well - BUT hell - anything is possible !!!! btw thy are claiming to be a Post PC company ....

RIP Steve - sorry for the rude shock

Deliver Commercials is a Company that helps explain to you how to get Commercials exported the first time

@DeliverComms


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Andrew Richards
Re: A Thought - OSX License
on Mar 14, 2012 at 5:34:41 pm



I'm spent, I've made my case against this enough already.

Best,
Andy


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Chris Harlan
Re: A Thought - OSX License
on Mar 16, 2012 at 12:46:33 am

[Andrew Richards] "


I'm spent, I've made my case against this enough already.

Best,
Andy"




That's pretty funny stuff!


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Andrew Richards
Re: A Thought - OSX License
on Mar 16, 2012 at 12:57:56 am

It's from XKCD. Good stuff.

Best,
Andy


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Phil Hoppes
Re: A Thought - OSX License
on Mar 14, 2012 at 5:35:29 pm

That strategy sounds just like Steve Ballmer's Poo Poo of the iPhone when it was released. Steve was going to "get Rich" selling a zillion installations of Mobile Windows as opposed to Apples dumb idea of getting $600/phone.


Gee.... how did that work out?


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Walter Soyka
Re: A Thought - OSX License
on Mar 14, 2012 at 5:51:17 pm

[Phil Hoppes] "That strategy sounds just like Steve Ballmer's Poo Poo of the iPhone when it was released. Steve was going to "get Rich" selling a zillion installations of Mobile Windows as opposed to Apples dumb idea of getting $600/phone. Gee.... how did that work out?"

Well, licensing an OS worked out fantastically the first time Microsoft tried it.

Correspondingly, Apple's insistence on selling complete closed systems worked fabulously in the 1970s and early 1980s, but nearly killed the company by the 1990s.

Open systems and closed systems each have advantages, and so the pendulum swings back and forth.

That said, I agree with Andy: licensing may be very good for us, but it seems an unlikely path for Apple.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Andrew Richards
Re: A Thought - OSX License
on Mar 14, 2012 at 5:59:29 pm

[Walter Soyka] "Well, licensing an OS worked out fantastically the first time Microsoft tried it. "

And it might have worked again if Windows Phone 7 had been ready for market in 2008 instead of 2010. But it wasn't, and Android ate its lunch. But Microsoft makes money either way, so their bottom line isn't hurting for now.

Best,
Andy


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Phil Hoppes
Re: A Thought - OSX License
on Mar 14, 2012 at 6:10:01 pm

[Andrew Richards] " their bottom line isn't hurting for now."

Yes, but their overall performance both in new products (none) and market share along with their valuation has been nothing short of abysmal. I like uSoft but they hardly innovate and certainly don't lead, they are really "just there" anymore. Just existing simply because of inertia is a very bad place to be, especially in high tech. Darn near killed IBM and it did kill a host of others.

Apple has relatively little (in proportion to their current overall revenue and revenue mix) to gain and actually a lot to loose (major hardware sales to just who you want them to license their OS too, Dell and HP). It would be suicide. Nice for you, very, very bad for Apple.


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Andrew Richards
Re: A Thought - OSX License
on Mar 14, 2012 at 6:17:10 pm

[Phil Hoppes] "Yes, but their overall performance both in new products (none) and market share along with their valuation has been nothing short of abysmal. I like uSoft but they hardly innovate and certainly don't lead, they are really "just there" anymore. Just existing simply because of inertia is a very bad place to be, especially in high tech. Darn near killed IBM and it did kill a host of others."

That's why I said "for now". Microsoft needs to be able to compete with the iPad in order to avoid a decline like RIM has seen the past 5 years. They were caught flatfooted by the iPhone and Android, and they seem determined with Windows 8 to stay relevant in the post-PC era (though they insist tablets are still just PCs of another shape)

Best,
Andy


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Phil Hoppes
Re: A Thought - OSX License
on Mar 14, 2012 at 6:25:26 pm

I would agree. They are in a very bad position. I'm of the camp that Ballmer has to go. That company is in dire need of some new leadership blood and new focus and direction. The tablet market is already getting very shaken up with Androids, Kindle's, Nook's, etc. In one sense it may be too late already. Take any product and any market and there are slew's of studies that the first to the market, as long as the product is good and well sustained will always garner the most market share and is incredibly difficult to unseat. Those very late (Microsoft) to the market often never make it at all. It remains to be seen how well the Win8/Nokia products will fair as well as Win8 tablets. We all shall see.


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Bret Williams
Re: A Thought - OSX License
on Mar 14, 2012 at 7:09:50 pm

I remember when Steve came back years ago, when he axed the clones, he said that Apple makes $50 off each clone, and roughly $500 off each Macintosh. Apple was competing with the clones. The clones would have to increase installs by more than tenfold to break even. So, assuming the numbers are at least sorta similar now, I don't see how this would work. Since they now are actually 10%+ of all computer sales, increasing their sales x10 would mean they basically have ALL the computer sales. Obviously that's not going to happen. Sure there are a ton of variables to consider, like software sales of Apple products like FCP X. But just looking at the percentage of profits for hardware vs software can probably tell them how much software the likely OSX user is going to buy, and how much that offsets the hardware profit lost by licensing. I'm guessing the numbers don't come anywhere close to panning out, and licensing would due another hassle due to different hardware it would have to run on and the issues there. It's nothing better than a fall back plan. I'm pretty sure it has been an option for the last 10 years.


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Juan Salvo
Re: A Thought - OSX License
on Mar 16, 2012 at 3:15:38 am

The difference is that this is contingent with them exiting the workstation hardware market. They wouldn't be eating into their own sales if they weren't even selling in to the market.

Imagine if apple licensed os x to one manufacture, to distribute with a system that apple signed off on the components. Say an HP Z825. Apple would know what parts were going into said CPU and could be sure to have proper support for the components in the os. They could require an efi boot rom, ensuring compatibility with Mac pro peripherals. And proving the same Mac os x experience. And they would charge HP a hefty licensing fee...say $300. HP would be perfectly happy with the arrangement, they're already in the z820 business, a couple of minor modifications and they're making z825s, they get workstation sales they wouldn't otherwise get. And they can pass that os licensing fee right on to the customer.

I'd gladly pay a 3 or 4 hundred dollar markup for a qualified officially licensed workstation running os x, the z820 looks amazing. Put efi on it and slap a "made for os x" sticker and sell me a half dozen.

Apple avoids having to bother with the workstation market. But they keep getting a couple of hundreds from pros. They keep selling their software to pros. Pros keep buying the consumer stuff to compliment their hardware. They keep getting a 30% cut of all software sales made in the app store. They keep getting 30 bucks a year for os updates. HP sells a few thousand more units, at a great markup, and pros get to go a bit longer running an os that they've built facilities around.

That is until os x and iOS merge in 2-3 years.



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T.a. Franks
Re: A Thought - OSX License
on Mar 17, 2012 at 12:36:17 am

Microsoft has it's Xbox
Apple has it's iPhone
Google has the backup of the internet
Facebook well they have your information
;)

There are many theories about Apple having a open OS, I think it could work if they do it right.
Fact is if Apple drops it's Pro hardware line it will also lose its prestige and which could effect its sales.
But never know maybe Apple will move into a new market the gaming industry maybe?


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Andrew Kimery
Re: A Thought - OSX License
on Mar 16, 2012 at 12:12:35 am

[Walter Soyka] "Correspondingly, Apple's insistence on selling complete closed systems worked fabulously in the 1970s and early 1980s, but nearly killed the company by the 1990s."
Apple started licensing their OS in the 90's and that's typically seen as one of their bigger misfires of that era. When Jobs came back one of the first things he did was kill the clones.


-Andrew

2.9 GHz 8-core (4,1), FCP 7.0.3, 10.6.6
Blackmagic Multibridge Eclipse (7.9.5)



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Walter Soyka
Re: A Thought - OSX License
on Mar 16, 2012 at 12:26:40 am

[Andrew Kimery] "Apple started licensing their OS in the 90's and that's typically seen as one of their bigger misfires of that era. When Jobs came back one of the first things he did was kill the clones."

No disagreement from me there -- but I'd point out that Apple started licensing MacOS in 1995 as an attempt to enlarge their market share, because they were getting absolutely clobbered by the more open Wintel IBM-compatible PC systems of the day.

Just as Reese's Peanut Butter Cups find that chocolate and peanut butter are better together, so it goes for Apple with hardware and software.

My original point was both closed systems and open systems have seen wild growth and incredible success at various points in computing's short history, and that one is not inherently superior to the other. They have different strengths and weaknesses.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog - What I'm thinking when my workstation's thinking
Creative Cow Forum Host: Live & Stage Events


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Chris Harlan
Re: A Thought - OSX License
on Mar 16, 2012 at 12:48:20 am

[Walter Soyka] "Open systems and closed systems each have advantages, and so the pendulum swings back and forth.

That said, I agree with Andy: licensing may be very good for us, but it seems an unlikely path for Apple.
"


That's how I see it, however much I'd like the other.


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