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Steve Connor
OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 6:27:32 pm

http://youtube-global.blogspot.com/2011/10/more-great-content-creators-comi...

"My Name is Steve and I'm an FCPX user"


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Craig Seeman
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 6:48:11 pm

I think it's key that they say content will be available on your "internet connected device" since another thread mentioned AppleTV and how all this might tie into PostProduction as well as distribution.

If you want to think about how fast these changes take place, YouTube was started in Feb. 2005 and was bought by Google in Nov. 2006.

Live services Livestream and Ustream were founded in 2007. Watch very carefully how YouTube may handle this market.

Keep in mind the adversely relationship of Google and Apple and the desire to control content distribution. Think about the role of control over content creation might have impact.

In under 5 years the media landscape may well be radically different.

I don't pretend to believe older methods will go away. We still go to the movies after all. Think about how the market share of some of the older mediums will change. Think about how their roles (broadcast and cable) will change.



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Bill Davis
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 9:48:31 pm

And at the center is this shift from

The old models of:

"let's see what's on." or "lets' see what's in the theatres"

to

"What do *I* want to see right now."

Which is as big a shift in content consumption trends as any we're likely to see over the rest of our lifetimes.

Google saw it first. Apple, as often has been the case, didn't invent it, but they they may well be positioning themselves to drive it farther than anyone else.

FWIW.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Richard Cardonna
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 10:53:25 pm

Sound great, however no explanation on how we are to make money.
No money no pro.

Rcardonna


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Daniel Frome
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 11:07:04 pm

The idea is that you'll get some of the ad revenue. It's hardly a new idea and for the foreseeable future probably won't yield any worth while returns for higher production value work.

But hey...video on the internet is a tough one to crack...but at least Google is realizing that they need to spur some higher production value to compete with TV.

It's going to be a long, long process, and TV is never going to die out, either. I think longer format will make its bread-and-butter on TV but perhaps release longer episodes (or extra material?) regular to the internet... or some kind of combo like that...


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Bill Davis
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 11:11:30 pm

A very, very small fraction of the kids are already figuring this out.

Do a search on YouTube stars making more than $100,000 per year - and you can get a glimpse.

These are the virtual-content-world equivalents of the "Bozo the Clown" shows in early TV.

Today, it's stunts, pratfalls and silliness.

But when YouTube announced on Friday their content initiative, they set aside 100 million bucks to attract top rank stars like Madonna, Basketball-monster Shaq, and Sophia Vigara to their new "channel" array.

Is that clear enough about where things are moving?

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Richard Cardonna
Re: OT Perhaps you all might be YouTubers one day?
on Oct 29, 2011 at 11:19:26 pm

This will be a place for the top well known content producers. The rest will have to pander like in a circus side show.

How many time has the kid made 100k?

RCardonna


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Bill Davis
Re: OT Perhaps you all might be YouTubers one day?
on Oct 30, 2011 at 1:48:05 am

The article pointed out 10 case studies of individuals who were making $100k plus off their YouTube work. The guy at the top made right around a quarter of a million bucks.

And as I've said here. These are the pioneers. They're the Soupy Sales of the internet video era.

Nobody can tell where it's going, but everyone here knows how the information consumption habits of the entire world are changing.

We no longer wait for information to necessarily come to us. With our "connected devices" we know we can seek out information anytime and anywhere, sifted from the great cloud to meet our specific criteria.

THAT is what's going to change everything.

TV and movies will remain. But for every movie ticket sold, there will be a thousand click-serches - if not a million. And if there's a way to monetize that - and the YouTube kiddies are doing exactly that - then there will be new opportunities for those who can see it and take advantage of it.

Simple as that.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Franz Bieberkopf
Re: ... all YouTubers one day?
on Oct 30, 2011 at 1:07:35 am

I don't know, this forum constantly surprises me.

I was going to post this in the other thread earlier to day ... but really? This is how you're reading this?



From this article:
http://www.usatoday.com/tech/news/story/2011-10-29/youtube-original-program...

Participants include Madonna, Shaquille O'Neal, comedian Amy Poehler, actor Ashton Kutcher, Deepak Chopra [etc. etc.] Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O'Neal plans the Comedy Shaq Network. ... Lionsgate is presenting a fitness channel, and other channels will be launched by news satire the Onion, professional wrestling's WWE, online magazine Slate and news service Thomson Reuters."

But here's what I see as the most potent summary (restated different ways for clarity):

"Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming."

"The video site compared the expanded video offerings to the advent of cable television. ... YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos. Advertisers generally prefer to have their ads matched with known quantities. YouTube has also previously tried to urge viewers to stay longer with TV-like services"

Is anyone really reading this as a shift in production and post? Seems like more of the same to me ... faster, cheaper maybe (which is more of the same ...)

What I see is YouTube making a harder play for distribution with the usual suspects. More distribution is probably a good thing (competition and differing viewpoints) but this hardly breaks any models.

Franz.


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shawn Bockoven
Re: ... all YouTubers one day?
on Oct 30, 2011 at 3:47:14 am

Video fact check of the article.







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Scott Cumbo
Re: ... all YouTubers one day?
on Oct 30, 2011 at 4:56:21 am

Youtube won't replace TV... TV will just eventually morph into all video on demand type channels. where you can watch any episode of say "30 rock" whenever you want. It's almost there already.

Scott Cumbo
Editor
Broadway Video, NYC


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Bill Davis
Re: ... all YouTubers one day?
on Oct 30, 2011 at 6:55:03 pm

Which IS a difference between how things used to work verses how they will in the future.

30 rock will be A choice among millions - with all the support and network quality that their budget allows.

But the access parameters of that choice will be very different.

At one level, suddenly 30 Rock and "keyboard cat" have precisely the same level of public accessibility via search. That's NEVER been possible before in human history.

Some of us see a faint whiff of possibility here.

Apple sees enough to have restructured their flagship editing software to potentially take advantage of a search dominated landscape - where not only increased choice, but the need to help people sift and sort among a sea of choices will increasingly be the smart play.

That's not ALL of what X represents, but to deny it's central to the new programs design is to miss one of its major advances..

One view anyway.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Gary Huff
Re: ... all YouTubers one day?
on Oct 30, 2011 at 8:59:39 pm

[Bill Davis]At one level, suddenly 30 Rock and "keyboard cat" have precisely the same level of public accessibility via search. That's NEVER been possible before in human history.


How do you monetize "keyboard cat" vs "30 Rock"?


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Bill Davis
Re: ... all YouTubers one day?
on Oct 30, 2011 at 10:13:20 pm

Sorry, but I'm not going to do that analysis work for you. It's up to you to decide. (I have my own ideas, but I'm keeping them to myself right now.)

I will note that where 30 Rock has to attract literally millions of eyeballs to make their production process work there are emerging new models for workable success that don't necessarily rely on big productions and massive audiences.

In the new connected micro-economic world where distribution costs are marginalized via this search driven world of easy access content pipes directly to individuals devices, how many eyeballs do you REALLY have to attract to make something you put on the net a sustainable economic model to drive modest but decent personal success?

Only time will tell.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Gary Huff
Re: ... all YouTubers one day?
on Oct 30, 2011 at 11:12:48 pm

[Bill Davis]In the new connected micro-economic world where distribution costs are marginalized via this search driven world of easy access content pipes directly to individuals devices, how many eyeballs do you REALLY have to attract to make something you put on the net a sustainable economic model to drive modest but decent personal success?

But then you hit the wall of there being so many projects clamoring for attention that anything you do has a real problem with being lost in the chorus. How do you make it so that you're not one of thousands of similar projects all vying for attention?


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David Roth Weiss
Re: ... all YouTubers one day?
on Oct 30, 2011 at 11:27:11 pm

[Gary Huff] "How do you make it so that you're not one of thousands of similar projects all vying for attention?"

That's simple Gary, you throw money at it. In other words, as soon as it becomes clear that money can be made, open access to indies will get shut down in favor of the biggies, as it always does.

Just look at the Sundance Film Festival as a model; it started as the new place for indies, and ultimately became anti-indie, simply because the studios threw so much cash behind their own entries.

After getting slammed for a few years because of their penchant for big bucks, Sundance is now trying to swing the pendulum in the other direction. Thankfully, things do swing back and forth, depending on which way the wind blows.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new Creative Cow Podcast: Bringing "The Whale" to the Big Screen:
http://library.creativecow.net/weiss_roth_david/Podcast-Series-2-MikeParfit...

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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Gary Huff
Re: ... all YouTubers one day?
on Oct 30, 2011 at 11:45:21 pm

Great! So the plan is simple:

Step 1: Use FCPX to make money
Step 2: Use that money to advertise your online video material
Step 3: ????
Step 4: Profit!!!


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Richard Cardonna
Re: ... all YouTubers one day?
on Oct 31, 2011 at 12:05:36 am

Yes apple wants to cash in with the wannabes. Tho thatse think that with 300. bucks and a mac they could make it.

Maybe we will be told that one or two made just to stir more frenzy. If hype is important in todays business think when hundreds of thousands joing in.

This could be a lemming parade to the death

rcardonna


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Scott Cumbo
Re: ... all YouTubers one day?
on Oct 31, 2011 at 9:44:59 am

[Richard Cardonna] "Yes apple wants to cash in with the wannabes. Tho thatse think that with 300. bucks and a mac they could make it.

Maybe we will be told that one or two made just to stir more frenzy. If hype is important in todays business think when hundreds of thousands joing in.

This could be a lemming parade to the death"


hasn't that been the history of final cut already? I mean, that's what made it popular to begin with... lower price than Avid with a few big names cutting features on it plus a minority of pros switching. and millions of college kids saying "oh i can do that too" with only some really taking it to a "pro" level.

some will get pissed at that statement, but it's pretty true.

Scott Cumbo
Editor
Broadway Video, NYC


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Bill Davis
Re: ... all YouTubers one day?
on Oct 31, 2011 at 5:19:26 pm

It's not "pretty true" Scott, it's TOTALLY true.

FCP original was a totally "ground up" revolution.

In versions 1 and 2 it was sneered at and dismissed as "amateur" every bit as much as X is today.

And in the end — after it had enough time to evolve and mature — the majority of the "broad spectrum" video editing in the entire world was being done on it.

Their remained many specialist tools for work at the high end of the spectrum who's workflows were never much dented by FCP - which is why Avid is still such a major player today. But the broad editing market chose FCP over the competition even tho there was a stiff penalty imposed since it ONLY ran on Mac hardware, unlike the competition.

History sometimes does inform us about the future. But not always. ; )

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Franz Bieberkopf
Re: ... all YouTubers one day?
on Oct 31, 2011 at 5:34:48 pm

[Bill Davis] "History sometimes does inform us about the future."

Yes, but if you can't open the project, you might be doomed to repeat it.

Franz.


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Bill Davis
Re: ... all YouTubers one day?
on Oct 31, 2011 at 5:43:21 pm

Large point to you for making me laugh, Franz!

(seriously, that was clever and I appreciate the wry tone very much.)

Yes, it sure would have been nice to have been able to open my FCP-7 files in X. But I trust that if the Apple folks building it could have seen an efficient way to do that, they would have devoted the time to coding that in. Nothing else makes any business sense at all.

That they didn't indicates (to me at least) that they couldn't and keep their larger goals of speed and agility intact.

Too bad. It would have been much nicer that way.

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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Andrew Kimery
Re: ... all YouTubers one day?
on Oct 31, 2011 at 7:52:33 pm

I think there are certainly growing opportunities for solo artists (be it musicians, on-camera talent or comic book artists) that have little to no overhead (ex. they are shooting against a blank wall in their home w/a web cam) but for what it takes to put together a TV show or movie it's just not there yet. $100k/yr is great for an individual video blogger with almost no overhead but split that among even a small cast & crew and you end up w/peanuts pretty quick. Heck,

Although it's a bit dated by internet standards the book Fans, Friends and Followers, which profiles many of the new media success stories, is still a great read. One of the things that I found interesting is for many of them their new media success is more or less a loss leader for another venture. For example, an artist might have a successful web-comic but they actually make all their money from merchandising or a filmmaker might have a ton of views on YouTube but they made their money by going on speaking engagements and writing a book about their new media success.

Sure, on some level 30 Rock and Keyboard Cats will have a level of parity but in reality 30 Rock has the marketing to let people know that it exists and where to find it (YouTube gets 35hrs of new content a minute) and it's also 'premium content' that can be monetized through ads and/or subscriptions. For example, Hulu does a fraction of the traffic that YouTube does but Hulu actually makes money where as YouTube is a giant, money sucking black hole. That's why Google is trying to court more premium content and wants to be more than just a dumping ground for flash-in-the-pan internet memes that generate a ton of traffic but little to no money.

For content producers I don't think the medium (internet vs broadcast) is nearly as important as the type of content (premium vs non-premium). As an editor I really don't care what medium my projects end up on as long as the projects can be properly monetized so the cast and crew can get paid a fair rate.


[Bill Davis] "But the broad editing market chose FCP over the competition even tho there was a stiff penalty imposed since it ONLY ran on Mac hardware, unlike the competition."

Considering the prominence of Apple in creative fields I don't think being Apple only is much of a penalty.


-Andrew

3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)



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Richard Cardonna
The difference between the old and new
on Nov 1, 2011 at 12:01:56 pm

The new content creation pardigram

The wannabe

1-Buy Robert Rodriguez 10 minutwe film school" book(or download free)
2-Buy a gopro camera
3-Warez an fcpx
4-Hackingtosh a dell
5-upload to youtube
6-Spread the word
7-wait
8-wait
9-wait
10-wait


The pro

1-develope an idea
2-spend ton of money (motgage your house)
3-use your pro equiupment
4-upload to youtube
5-wait
6-wait
7-wait
8=lose your home, maybe your wife and get stuck with a huge alimony


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Bill Davis
Re: The difference between the old and new
on Nov 1, 2011 at 6:47:17 pm

I'm not sure if this is funny...

Or depressingly accurate.

(Nice post regardless.)

"Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions."-Justice O'Connor


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