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Final Cut Pro X. Now What? Keycode Media - Video now online

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Craig Seeman
Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 8:28:33 am

Final Cut Pro X. Now What? Keycode Media - Video now online.

Probably one of the most intelligent discussions by broadcast and feature film professionals about FCPX.

Personally I am most impressed by Michael Cioni's evaluation of FCPX and the post industry generally.

http://www.keycodemedia.com/fcpx-stream.html



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Jeremy Garchow
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 12:09:33 pm

Glad they got this posted.

Thanks, Craig.


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Neil Goodman
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 4:02:03 pm

im seriously so sick of people talking about this software until anyone actually knows whats up with it. Everyones been saying the exact same thing since the day of release, we know all the pro's opinions already, why re iterate. Sure were all curious whats gonna happen, but everything is so speculative that it drives me nuts.

sorry had to vent a little.

Neil Goodman: Editor of New Media Production - NBC/Universal


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Jeremy Garchow
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 4:03:11 pm

[Neil Goodman] "but everything is so speculative that it drives me nuts."

Speculation is all we have.

And for more speculation, I hope IBC brings some news.


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Craig Seeman
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 4:38:36 pm

The presentation is as much if not more about the industry than FCPX specifically. It gives insight into the decision making process at facilities as well as insight into post product introduction and marketing. This is NOT a forum about FCPX "feature sets" so much as about industry decisions making and directions.

It a forum about the business rather than about the software. Sure the product in question is FCPX but this forum has broader value.

Personally, I think a good portion of this forum is focused on the software and not enough focused on the business side of things.



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Chris Harlan
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 7:39:44 pm

[Craig Seeman] "This is NOT a forum about FCPX "feature sets" so much as about industry decisions making and directions."

Also, some insight into what schools are doing.


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Craig Seeman
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 8:03:47 pm

[Chris Harlan] "Also, some insight into what schools are doing."

Yes, in fact it shows the difference between facility and education purchasing decision timetables.

It's also interesting to note the decision making process in different market sectors between Avid, Premiere and "wait and see."

It might also mean Apple timed things from NAB forward as a game of "beat the clock."



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Mike Cavanagh
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Dec 6, 2012 at 11:35:35 pm

Hey Craig- hit this thread today, so I'm a year late. Just a topic of interest right now in Seattle where we're looking at a follow up. Unbelievable how many people are still limping along with FCP 7.
On the school front...all over the map. In LA, a we've seen a move towards Avid, especially since there is such a pool of existing shows on Avid, as well the larger unscripted shops such as Bunim Murray and Authentic TV switching over to Avid. Believe it or not, Sony Vegas is making some dents in EDU.

Mike Cavanagh
President/Founder
Key Code Media, Inc.
http://www.keycodemedia.com


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Lee Berger
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 8:34:39 pm

Glad to see they fixed the field order problem that plagued the live broadcast.

Lee Berger
http://www.leebergermedia.com


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Michael Kammes
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 9:52:20 pm

We're very proud of the panel, and we here at Key Code Media worked extremely hard to deliver a a panel that would not dwell on what Apple did or did not do with FCP X - but where the industry is going and is FCP even involved.

We were able to fix, and in some places, even improve the show from the original broadcast. We plan to do more events in the future, and would appreciate constructive feedback on what topics are interesting to the industry as a whole for the future.

Check out the trailer video (a bit more dramatic than the panel) And the 3D behind the scenes stuff. We also posted our entire workflow, if interested.

Main Page for the Event: http://www.keycodemedia.com/the-final-cut.html
VOD of the Event: http://www.keycodemedia.com/Final-Cut/the-live-stream.html

~Michael



.: michael kammes mpse
.: senior technology & workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .


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Mark Morache
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Aug 31, 2011 at 11:36:16 pm

Thanks for the great forum. I have been looking for as much intelligent discussion about FCX and editing as I can find, and I have to say I was especially impressed with Larry Jordan and my brain is still trying to catch up with where Michael Cioni took it.

I'm very curious about what a company like Keycode is telling their clients. Were you guys taken by surprise by this? Are you telling people to wait and see?

I'm guessing that you are selling a lot of Avid these days. Even more with what could be a mass exodus from Final Cut.

---------
I'm calling it FCX. They took the "pro" out, so I will too.
I'll reconsider after the first upgrade.

Mark Morache
Avid/Xpri/FCP7/FCX
Evening Magazine,Seattle, WA
blogging at http://fcpx.wordpress.com


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David Roth Weiss
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Sep 1, 2011 at 12:14:31 am

[Mark Morache] "I'm very curious about what a company like Keycode is telling their clients. Were you guys taken by surprise by this? Are you telling people to wait and see?

I'm guessing that you are selling a lot of Avid these days. Even more with what could be a mass exodus from Final Cut."


Keycode is a very big purveyor of Avid here in L.A., and Michael Kammes works for them. They will undoubtedly sell loads of new Avid product as FCP users head for the hills.

For the record, I went over to Keycode to meet with Michael on this very subject about a week before the "seminar," and thanks to his quickie Avid lesson and his kind encouragement, I'm now retraining myself on Avid after a twelve year Avid hiatus. Unless Randy Ubillos and his crew at Apple deliver something vastly superior to iMovie Pro 1.0 in the next few months, I'll certainly be an all Avid facility, unless I get calls for work on FCP 7 that is.


David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
http://www.drwfilms.com

Don't miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
http://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™


Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.


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Michael Kammes
Re: Final Cut Pro X. Now What? Keycode Media - Video now online
on Sep 1, 2011 at 1:23:11 am

We were as taken by surprise by FCP X as anyone else was. Resellers, like most of the public, are kept in the dark when it comes to Apple development, despite what the rumors say. As I wrote in my blog (http://michaelkammes.com/final-cut-pro/fcp-x-from-a-unique-perspective/), the concern Apple has for VARs is virtually non existent.

Yes, Key Code Media has historically sold a great deal of Avid product (most in the country, if not the world). Avid adopted a VAR model a while ago, and the Hollywood market in the late 90's made it fertile ground. Through the years, however, we've made it a point to not ever push any of the post & post production products we carry if it doesn't fit - and thus we carry many competing technologies. Avid. FCP. Premiere. I'm sure if there was more demand, we'd sell more Edius as well. You should see our SAN line card....*shutters*

So, with that back story, I believe our position has not changed. If your workflow DEMANDS features FCP does not have, then we'll recommend what DOES fit best and/or improves the workflow. This was true a year ago, 5 years ago, etc. Simple as that.

This is, of course, also tempered with a "wait and see" attitude. If you can wait to make a decision, why not? FCP X will have updates. Avid will have an update in the forseeable future. CS6 will be out...sometime. It's a constant wait and see attitude. At some point, you need to bite the bullet, and WHAT will work for you on the day of reckoning? That's where we help narrow down the choices.

FWIW, I am very, very impressed with the strides Adobe has taken over the past few years. Blown away, even. I recommend them often. Of course, in the past 3 years, Avid, AMA, and 3rd party I/O while retaining the core product that is Avid have made it an excellent choice as well. I push no product without client cause.

TODAY, FCP X will not work for a majority of my my multi-step workflow clients. Period. Thus, we recommend Avid or Premiere.

As Larry Jordan said in the seminar, do not confuse the launch of FCP X with the product. FCP X will have a place in the Post Industry once it matures. However, as also mentioned in the video, within the radius of Hollywood, and all the workflows Mother Hollywood needs, that maturity may never be enough.

~Michael



.: michael kammes mpse
.: senior technology & workflow consultant
.: audio specialist . act fcp . acsr
.: michaelkammes.com
.: twitter: @michaelkammes
.: facebook: /mkammes

Hear me pontificate: Speaking Schedule .


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