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Re: Smarter and Faster

COW Forums : Apple Final Cut Pro X Debates

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Andrew Kimery
Re: Smarter and Faster
on May 4, 2018 at 6:06:25 am

[Bill Davis] "No need to address anything here, except to note that anyone who feels X is “too cheap” to be any good, must therefore find Resolve Basic “worthless?”"

No, because it already achieved a high level of brand recognition before the price cuts. Same reason Shake, Fusion, MC, PS, Teranex, etc., aren't seen as 'cheap' tools even though they're all more affordable now than ever.

On a more general level though, I think the software price race to the bottom is bad for the industry (and thus bad for end users) long term. It devalues the products and leaves software-only makers with no choice but to go subscription, freemium, ad-supported, etc., because there's no way to compete with companies like Apple or BM literally giving away software for free.

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