The real question is: what is left if you take creativity out of the economy?
The United Nations’ Conference on Trade and Development Creative Economy Report 2008 (1) defined the emerging ‘creative economy’ as:
— ‘a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy, holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development.’
‘At the heart of the creative economy,’ according to the UN Report, ‘are the creative industries ,’ defined as:
— ‘the cycles of creations, production and distribution of goods and services that use creativity and intellectual capital as primary inputs.’